Chemena Kamali continues to explore what it means to be a #ChloéGirl, and for Pre-Fall 2026, the Chloé Girl embraces individuality and the art of personal expression.
Kamali continues to reinvigorate the Maison’s heritage codes, those dating back to Chloé’s founder, Gaby Aghion—an out-of-the-box thinker who embraced individualism. Individuality is precisely what is explored here, with Kamali taking inspiration from the intimacies that lie within the daily ritual of getting dressed and how it varies from person to person.
Redefining the Chloé Girl for a New Generation
Personal style and what women want to wear were integral to Kamali’s design process this season, particularly for a new generation of women—those experiencing Chloé for the first time. Through their lens, personal style is uncurated, freeing, and boundless.
Pre-Fall 2026 is unveiled in a series of portraits by Mark Kean, meant to capture the spirit of sisterhood and the differences that unite us. Ready-to-wear shifts from the ’50s- and ’60s-era-inspired silhouettes of Spring to the bold colors, maxi belts, and strong shoulders of the 1980s. Still, Chloé’s inherent boho femininity is present throughout—think lace, silk, and ruffles.
Bags are a continuation of what we’ve seen from past Kamali collections, with new versions of the iconic Paddington sitting alongside the Marcie and new bags alike. View more below.
Iconic Bags Reimagined for Pre-Fall 2026
Images courtesy of Chloé
Love the styling! Wish I had the energy to dress this cool (I honestly have some similar looking pieces in my wardrobe) but Im too busy trying to nail the tired mom look 🙂
What a fun campaign and stunning models ❤️
The models, the styling, the bags and everything else is impeccable. I cannot get over the Paddington. I just got the small version in metallic gold and it is stunning. I feel like one of the cool girls. Hehe!