The Chanel 25 bag was one of the most coveted bag releases of 2025, offering an on-trend silhouette blended with classic Chanel signatures like iconic quilting and a woven leather chain. The Chanel 25 debuted with a bang, introduced in a cool campaign starring Dua Lipa.
The launch was an incredible success, with certain sizes and colorways becoming difficult to track down, and resale prices quickly climbing well beyond retail. Now, under the direction of Matthieu Blazy, the Chanel 25 is cementing itself as a House icon, and a new campaign starring Margot Robbie proves just that.
Come Into Matthieu’s World
Debuting today, Chanel launches the energetic new Chanel 25 campaign, which includes a film starring Margot Robbie and a special appearance by music icon Kylie Minogue. The film reimagines Minogue’s popular music video, Come Into My World, which made its debut 25 years ago.
Chanel turned to French director Michel Gondry to envision this iconic campaign, which reinterprets the original video’s themes, showcasing Margot Robbie running into different versions of herself around Paris—with different iterations of the Chanel 25.
The premise emphasizes the duality and versatility of the Chanel 25 bag, which comes in various iterations designed to fit the differing lives of every woman on the go. A series of bold, dynamic images accompany the film, shot by Craig McDean, showcasing a selection of looks from Matthieu Blazy’s new collection.
The images also highlight the bag’s ability to fit into the lifestyle of the many versions of a woman on the move. Discover more below and shop the full range of the Chanel 25 now.
Icons Meet
Images courtesy of Chanel.
I miss Karl
I always say those exact words…….
I do love the jacket with the jeans – it comes off as so wearable. I want to love the handbag but … to me it’s sort of blah with some Chanel logos stuck it. Maybe the more I see it, it’ll grow on me.
The bag reminds me of the Hermes Lindy 26.