We’re all just settling into the new year, and the last thing we want to hear is that another price increase is happening at Chanel. The very active Chanel rumor mill, verified by sales associates around the country, shared the news of Chanel’s upcoming 2022 price increase. The date of the increase will be January 15th, which nearly coincides with the launch of 22P collections being released on the 18th. This marks the fourth price increase from the fashion house in the last 12 months.
Which Chanel Bags Will See An Increase?
The silver lining is that majority of the highly coveted Classics, which already have been hit with multiple price increases last year, will continue retailing at their current prices.
The bags that will be impacted include the Chanel Coco Handle, Chanel Business Affinity, and Chanel Boy Bag with Handle. The Wallet-On-Chain, Mini Flaps, and Chanel 19 bags will be unaffected by this price increase.
The three handle styles will see a spike of 8-12%.
We have received the prices so far from forum members who spoke with their sales associates and are listed below. Stay tuned for more information, and as always, check the Chanel Price Increase thread on PurseForum for the latest rumors and information!
New Coco Handle Prices for 2022
| Style | Current Price | New Price | % Increase |
| Mini Coco Handle AS2215 | $4,300 | $4,800 | 11.6% |
| Small Coco Handle A92990 | $4,600 | $5,000 | 8.7% |
| Medium Coco Handle A92991 | $5,000 | $5,500 | 10% |
| Large Coco Handle A92992 | – | $5,900 | – |
New Business Affinity Prices for 2022
| Style | Style Code | Price |
| Small Business Affinity Flap Bag with Top Handle | A93749 | $4,600 |
| Business Affinity Flap Bag with Top Handle | A93607 | $4,900 |
| Large Business Affinity Flap Bag with Top Handle | A93608 | $5,300 |
| Business Affinity Backpack | A93748 | $5,000 |
| Small Business Affinity Shopping Bag | A93750 | $4,900 |
| Large Business Affinity Shopping Bag | A93795 | $5,300 |
New Boy Bag with Handle Prices for 2022
| Style | Style Code | Price |
| Small Boy Chanel Chain Handle Flap Bag | A94805 | $6,700 |
| Old Medium Boy Chanel Chain Handle Flap Bag | A84804 | $7,200 |
Recent Price Increase History
In the last 12 months, Chanel increased their prices three times. This latest increase marks the fourth increase in that time frame. The January 2021 price increase saw price hikes for the majority of styles, including Classic Flap bags, with an increase of about 4-7%.
6 months later in July 2021, Chanel had a double-digit increase across the board which left Chanel fans and shoppers stunned. We published an article explaining what is causing the frequent Chanel price increases; it’s lengthy but worth the read.
While still shellshocked by the summer increase, shoppers witnessed a third Chanel price increase on its Classic Flap Bags in November of 2021.
These recent increases continue to stir up interest in the pre-owned / pre-loved market for Chanel bags. There has been a steady increase in conversation on pre-loved Chanel bags on PurseForum, as shoppers are looking to the resale market for more attainable options on popular bags, as many are finding themselves priced out of the retail offerings.
Raises prices on the bags constantly while gifting them out free to z-list influencers. lmao.
Totally agree with your sentiment. It’s the reason why I stopped shopping at dior also. Bad look for the brand
Some of y’all are pressed. Yeah, I know this is the cost of business and goes into marketing, but that doesn’t mean I have to like it. Maybe for certain audiences seeing that, per Genny, “dark-blue-skinny-jean-white-j.crew-tee-tory-burch-flats-ray-ban-sunglasses-wearing influencer from the midwest” or some tiktoker with a 13-yr old fanbase wearing these looks and bags will influence a purchase. I mean, some of y’all must follow them since I clearly touched a nerve. But for me, and I know I don’t speak for everyone, people tend to buy expensive things for workmanship and quality and not because some faux-relatable z-list is showing it off on their insta stories before they later pawn it off at Fashionphile.
I don’t know who any of these “influencers” are and can honestly say, I don’t think I want to lol. Not sure I could spend more than a few minutes in the same room with these kids. I think I may have seen one on youtube once who was maybe 13 that crying because she finally got a mediium double flap in white. She goes on to tell her viewers all of the colors that she has bla bla bla. Sad generartion we are raising…. I think the only people that look up to them are the shallow and under the age of 17. Not sure why CHANEL would give them anything. I’m older and I too buy for the quality of workmanship. I don’t buy so that people assume that I have money or to feel superior.
lmaoooo. imagine paying $4-5k on a Chanel bag when some basic dark-blue-skinny-jean-white-j.crew-tee-tory-burch-flats-ray-ban-sunglasses-wearing influencer from the midwest (with 24k followers that can’t even afford the bag) got the same bag for free.
Jealousy sure is an ugly color on you. 🤣
hahaha so true.
I suggest you take a good look at your motivations in lobbing such a personal attack.
By attempting to align yourself with the most cashed up you’re missing the point entirely.
Cheap remarks like yours are best ignored by their target, which is precisely what she’s doing.
I’m not jealous, but I can see how fazed you are… Sorry I called out your go-to out fit babes.
Danita it’s Christmas! Dang
I still remember against my will how for the SS21 show, Chanel paid for a stay and room service at one of the fanciest hotels in West Hollywood for Dixie D’amelio (sister of the most famous tiktoker) and gifted her a mini wardrobe just for her to watch the show on a TV. As if her 13 year old fans or their parents can afford bags that range $4k and up, and outfits that range $20k. I have to laugh.
I wonder why this bothers you so much. Oh right… because they didn’t gift you anything.
I don’t need Chanel to gift me anything, Dixie. I’m perfectly fine with what I have, nor do I desire for Chanel to kiss my ***, what I’m not fond of are clients that end up paying for frivolous marketing forays.
Agreed! I certainly don’t need anything gifted either. I do quite well. However, when I pay mark ups so these items can be given out to children, Hollywood elites, and whatever a tiktocker is, I get a little irritated as well. It has nothing to do with jealousy. But of course, that is what everyone will assume.
This is precisely where the costs are. In fact unless you’re looking at an exotic skin, most bags only cost $600 to make. That’s across the board. The rest is marketing.
It cost more than that to feed the poor animals that the hide came from
We know. Not speaking for sally… it’s not just Chanel, but seeing merchandise handed out to influencers left and right, especially to those who don’t even have the follower and engagement count to boast, cheapens not only the brand, but the product and experience.
“Dixie”? Why do you have to resort to condescension?
I believe that brands are playing the long game. While the influencer audience may not be immediately able to purchase the $5k+ bag and $10k+ wardrobe, the young audience still grows up with the brand awareness that will eventually turn into a loyalist shopper years down the road when the financial situation permits them to spend.
“If”
I agree. The folks who have Chanel bags will tap out since they already have their classics. They need the younger generation who will grow into young adults with disposable income to replenish the pipeline of new customers. For bags at least, imo.
That would be a great thing but with their price increases, that same 5k bag now will be 8k by the time they can “afford it” which who knows at what point it’s gonna plateau if at all. So I don’t think that really works for Chanel. Now if it were a different brand that has more stable increases, sure. Inflation. Just not Chanel.
What I’ve seen for a while now is that once Chanel successfully raises prices without major reproach, other brands follow suit.
I’ve seen Balenciaga getting braver with increasing the prices on their multiple times around the same time Chanel raised their prices with bags and sneakers. And their stuff is lower quality than Chanel! Crooked stitching, glue marks, misalignment.
Prada too, re-editions and nylon stuff went up a few hundred too. Shoes went up in price to a lesser degree. And despite made in Italy nowadays, Prada’s stuff is hit or miss quality too.
Same goes for Gucci, YSL, etc.
Absolutely awful how ALL of these luxury brands continue to deliver poor craftsmanship yet have the AUDACITY to raise prices 5-20% annually without any improvement in aftercare, customer service, or quality. Shameful.
You have an amazing objective. These brands are becoming avaricious. It’s abysmal. The most embarrassing of it all, is the quality. At least, if you want to sell steep products, it should be of impeccable quality.
I find the argument that quality is demonstrably poorer “than in the good ol’ days” to be quite flawed. This is an ongoing conspiracy theory that goes back to the early days of TPF.
Quality is in decline. Anyone can see the difference between 24carat gold plating and gold toned metallic plating.
There are plenty of examples
Well one, I’m not saying the quality was better back then. I was in diapers in the 90s so I wouldn’t know the quality of Prada, Gucci, YSL, Balenciaga etc back then. What I AM saying is that the quality is not up to par to warrant these multiple price increases. What I DO know is when ever I walk into a Saks. I see Balenciaga bags on display with stitching that strays from where it’s supposed to be, multiple places. I pre-ordered their sneakers online, and sometimes they come with glaring glue marks, crooked/poor stitching as well, or misalignment. They switched from silk (Wang era) now using low quality viscose. They use low quality blends for their coating/jacketing instead of 100% wool/cashmere. Their resin buttons scuff easily, the store I went to had shirts on the rack with buttons scuffed that the underlying white base showed.
I’ve seen Prada have the same issues with stitching their footwear. Crooked or broken stitches. Thin brushed leather. I had to wade through 3 of the Prada Superstars before finding one with good stitching. Low quality EVA foam is used for their Monolith boots and Cloudbust thunder. Their clothes comes with crooked stitching too. Hardware broken on my Galleria that took 12 weeks to repair (this was way before covid), and the repair sucked.
and the same issues persist with Chanel in its own way. Chanel picks b-grade leather sometimes. Their leathers aren’t dyed all the way through. Scuff and it’s some darker color or brown underneath. Weird black dots on their beige leather. Popped stitching, cracked leather. Crooked stitching, etc etc.
I can go on and on, but don’t have the time or energy to compose an essay about my experiences. The forum has a lot of proof of the quality issues these brands’ products across their offerings.
These brands don’t stand behind their products, rarely offering repairs, or poor repairs period.
Yes, I know I’m 90% paying for the brand, but that doesn’t mean you can give me Zara craftsmanship/quality and get away with it.
and two, saying an argument quite flawed doesn’t really say anything against my argument…
Yes, I agree. At these prices Zara quality isn’t acceptable, but give me Coach quality, slap those ccs on the bag and I’ll take it! 🙂
You should consider no longer buying luxury goods. You seem very dissatisfied.
That’s what I thought too🤷♀️
Or maybe you guys should uphold a better level of standards, especially when these brands go on and on and on about their fine craftsmanship and highest of quality in their marketing campaigns and care cards that come in their products.
Your sort of sentiment is what enables them to cut costs, cut corners, and decrease the quality and craftsmanship they claim to uphold so very very much.
The bar is literally on the floor for some of you, but that doesn’t mean mine should be as well.
Old Chanel? The inside disintegrates, the lining disintegrates and so does the cardboard structure and the foam. Awful. You need to go vintage ie. further back to get really good quality.
Maybe I have been lucky but I haven’t encountered any quality issue with any of my bags from Hermès or Chanel. Certainly, if I did have multiple quality issues and poor customer service, I would stop buying from these brands altogether.
I didn’t mention Hermes in the slightest, I explicitly mentioned Prada, Balenciaga, etc, brands that aren’t on the same wavelength as Hermes quality-wise. Unfortunately for me, Hermes is too sterile for my tastes. But, they actually have been known for being very reserved with their price increases, while still maintaining a very respectable and consistent level of quality and aftercare. (Yes I know they have a few quality issues here and there, especially with the clothes, but it’s not to the degree compared to the others) Vintage pieces are still allowed to be refurbished. You don’t see that with the other brands.
Congrats on your luck with Chanel but even veterans, who have loyally bought from the brand for a loooong time, have came out about poor experiences with the products in the forum. Yes my SA will go above and beyond to repair/replace, but the inconvenience with the process makes the experience less luxurious, especially when the company runs their mouth constantly about maintaining the highest quality ever for their products and you know nothing of the sort is happening.
I’m not you Helena. I actually want to voice my frustrations so maybe, and this is a very minuscule maybe, they would get their act together and make pieces that are worthy of their name and price increases. I’m not going to force myself to forgo something I like, especially when no other brand offers the same aesthetic. The people with this sentiment completely miss point of buying because you also like the DESIGN.
I don’t care much if they increase the price. If the quality was top-notch, I would be irked at most. I care that they increase the price while maintaining a mediocre level of quality. And the more they increase, the more clients will scrutinize.
I know that the quality issues are partly due to the increased production in order to meet demands, therefore they cannot put same amount or degree of attention to every detail. That they seemingly aren’t willing to spend on hiring more people for quality control, yet there is money for freebies for these “influencers”, is what irks me.
I’m curious how you know “quality issues are partly due to…”? I know that Hermes has a big demand for their Birkin’s and Kelly’s, but they took their time to ensure that the quality was maintained despite not being able to meet the demand. (I know this because I’ve been in contact with my Hermes SA and after a year of waiting I finally got my Birkin). Anyway,Chanel could’ve done the same, if they valued their brand as Hermes does.
The book DeLuxe: How Luxury Lost Its Luster, explains how many premium levels are increasing production to meet the exploding demands of middle-class consumers, who are emerging as an important demographic for luxury-goods sales. That Hermes has a certain production policy doesn’t mean that other luxury brands have similar policies 🙂
Perfectly stated; I completely agree!
I’ve said this before…Chanel keeps raising prices to make themselves exclusive but the brand hardly seems exclusive when one quarter of the bags on the resale websites are Chanel. It appears like everyone has them and are dumping them. Nothing fancy about that.
It isn’t surprising Chanel is raising prices the sales of luxury goods have increased significantly because wealthy people have saved money and made money during the pandemic. They have not been able to go on luxury holidays etc so they have money saved up which they are now spending. Rolls Royce announced yesterday that they have have sold the largest number of vehicles in the company’s history. The CEO of Rolls Royce said that wealthy customers have seen family, friends and colleagues pass away or become seriously ill with the virus and they are realising that life is short so they are splurging on luxury goods like Rolls Royce vehicles. I can understand why there is some anger and frustration at the frequent price rises at Chanel but if the sales are increasing in the luxury goods sector it is understandable from a business point of view why they want to raise prices to make as much profit as possible.
The higher the prices rise at Chanel the more unattainable the bags become for many and this increases the exclusivity and desirability of the bags. Most of the customers buying Chanel bags, clothing and fine jewellery are very wealthy people and they can spend thousands on a single outfit. If the prices increase on bags by hundreds of dollars several times a year it will not deter most of these customers from continuing to buy what they want. I know this does not apply to all customers and some will say to themselves I can afford to buy the bag I like but the prices are excessive and I’m not going to buy anymore but they are in the minority.
It will be very interesting to see how much the prices rise in the months and years ahead at Chanel and if there does become a point where their strategy to keep increasing prices regularly does start to have an impact on their sales figures. It is difficult to guess and scary to think just how high the prices will be for the bags and other items in five or ten years time.
Best comment on this thread. I agree with you!
How much are people willing to pay before they tap out?
I’ve seen the price increase argument center on “oh they’re trying to become more exclusive a la Hermes and price out normal folk” but that goes to hell doesn’t it if the “true game” was to bring in influencer fans? Gotta pick an excuse outside of just generally — they know people will pay and they like making money.
Yes—you’re absolutely right. They know people will pay higher prices and they are a business that needs to make money… that’s the end of the story.
I don’t understand why people are getting so upset about these price increases. Whether you drop $5,000 or $5,300 on a bag makes no difference. We all know we don’t pay for the actual objective value of the bag.
It might be less irritating if they didn’t raise prices multiple times a year. That just seems insulting, as well as a poor business strategy. Once a year should be more than sufficient.
Personally, I’m keeping my few beautiful older Chanel bags — anyone else remember when they had gold-plated (not gold-colored!) hardware? — and haven’t bought anything from them in years.
Sorry, but IMHO Chanel quality is nowhere close to Hermès at any price.
Chanel is BORING and REDUNDANT. its for people with 0 taste. Try something with actual thought and design for a change!
Please share with us your suggestions!
Clearly, Chanel knows what they are doing… and doesn’t rely on this comment section for business advice. Hahaha
We’ll be seeing the impact (if any) in the annual revenue reports.
I predict the impact of this comment section will be null. 🤣🤣🤣
It will be null because handbags don’t drive much of their growth. Chanel beauty makes up an overwhelming amount of their sales growth. That’s why they can get away with constant price increases, the loss of some handbag customers won’t hurt them.
https://www.glossy.co/beauty/how-chanels-beauty-products-propel-its-continued-growth/
When Chanel raises their prices, I know my money is safe.
I don’t know why anyone gives Chanel a penny. I swore off them and their shoddy goods 20 years ago and haven’t regretted it once. Now Vuitton is on the same train. I’ll stick with my 30 year old speedy and alma. The canvas is plainly thicker and the hardware nicer. The new ones aren’t worth the asking price.
Keep calm people! All this cramp will be worthless in these final hours when the ACAPOLYSE take place
Apocalypse? When will that be? I need to move my Chanels to an underground bunker! Heheheh
Honestly. It’s crazy. I have 1 Chanel bag, which I got few years ago, and this for sure will be the last one!
I actually see some good in all this. Chanel is going to lose a large portion of it’s potential clients, and make way for upcoming designers/artisans who’ve been thus far been drowned out by luxury powerhouses.
Like high-end watch making, I feel like there could be a shift towards independent makers who are genuinely passionate about design and craftsmanship – at least for those who are actually interested in quality and not just wanting to flaunt a logo for the sake of status. There’s a lot of unnoticed talent out there.
Who can and cannot afford to purchase CHANEL bags or who is fazed by their increases.
Where are people going to show off their luxurious purchases? From the living room to the family room? Either care or not, can purchase or not. At some point, the increases WILL have a negative impact. We love fashion and luxury brands but no one is stupid.
if Everyone stopped buyin Chanel for a month or two they’d stop raisin the prices. They raise them because they can!
Thanks for sharing the information
Sorry,Chanel is exactly why I’m a Hermes fan. Not seeing it on every two bit celebrities.
If you believe Chanel is worth the money buy it. The price increase happens,I don’t believe Hermes price increases are not as large as Chanel’s in my estimate.
Wow, this is ridiculous. I promised myself that I am never, ever, ever, ever paying full price retail for a Chanel handbag again. I’m glad I got my Boy bag and WOC a few years back and even then I thought I was paying too much for it.