We’re all just settling into the new year, and the last thing we want to hear is that another price increase is happening at Chanel. The very active Chanel rumor mill, verified by sales associates around the country, shared the news of Chanel’s upcoming 2022 price increase. The date of the increase will be January 15th, which nearly coincides with the launch of 22P collections being released on the 18th. This marks the fourth price increase from the fashion house in the last 12 months.

Which Chanel Bags Will See An Increase?

The silver lining is that majority of the highly coveted Classics, which already have been hit with multiple price increases last year, will continue retailing at their current prices.

The bags that will be impacted include the Chanel Coco Handle, Chanel Business Affinity, and Chanel Boy Bag with Handle. The Wallet-On-Chain, Mini Flaps, and Chanel 19 bags will be unaffected by this price increase.

The three handle styles will see a spike of 8-12%.

We have received the prices so far from forum members who spoke with their sales associates and are listed below. Stay tuned for more information, and as always, check the Chanel Price Increase thread on PurseForum for the latest rumors and information!

New Coco Handle Prices for 2022

Style Current Price New Price % Increase
Mini Coco Handle AS2215 $4,300 $4,800 11.6%
Small Coco Handle A92990 $4,600 $5,000 8.7%
Medium Coco Handle A92991 $5,000 $5,500 10%
Large Coco Handle A92992 $5,900

New Business Affinity Prices for 2022

Style Style Code Price
Small Business Affinity Flap Bag with Top Handle A93749 $4,600
Business Affinity Flap Bag with Top Handle A93607 $4,900
Large Business Affinity Flap Bag with Top Handle A93608 $5,300
Business Affinity Backpack A93748 $5,000
Small Business Affinity Shopping Bag A93750 $4,900
Large Business Affinity Shopping Bag A93795 $5,300

New Boy Bag with Handle Prices for 2022

Style Style Code Price
Small Boy Chanel Chain Handle Flap Bag A94805 $6,700
Old Medium Boy Chanel Chain Handle Flap Bag A84804 $7,200

Recent Price Increase History

In the last 12 months, Chanel increased their prices three times. This latest increase marks the fourth increase in that time frame. The January 2021 price increase saw price hikes for the majority of styles, including Classic Flap bags, with an increase of about 4-7%.

6 months later in July 2021, Chanel had a double-digit increase across the board which left Chanel fans and shoppers stunned. We published an article explaining what is causing the frequent Chanel price increases; it’s lengthy but worth the read.

While still shellshocked by the summer increase, shoppers witnessed a third Chanel price increase on its Classic Flap Bags in November of 2021.

These recent increases continue to stir up interest in the pre-owned / pre-loved market for Chanel bags. There has been a steady increase in conversation on pre-loved Chanel bags on PurseForum, as shoppers are looking to the resale market for more attainable options on popular bags, as many are finding themselves priced out of the retail offerings.

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Sally
Sally
10 months ago

Raises prices on the bags constantly while gifting them out free to z-list influencers. lmao.

Last edited 10 months ago by Sally
CatcherInTheLie
CatcherInTheLie
10 months ago
Reply to  Sally

Totally agree with your sentiment. It’s the reason why I stopped shopping at dior also. Bad look for the brand

Sally
Sally
10 months ago
Reply to  Sally

Some of y’all are pressed. Yeah, I know this is the cost of business and goes into marketing, but that doesn’t mean I have to like it. Maybe for certain audiences seeing that, per Genny, “dark-blue-skinny-jean-white-j.crew-tee-tory-burch-flats-ray-ban-sunglasses-wearing influencer from the midwest” or some tiktoker with a 13-yr old fanbase wearing these looks and bags will influence a purchase. I mean, some of y’all must follow them since I clearly touched a nerve. But for me, and I know I don’t speak for everyone, people tend to buy expensive things for workmanship and quality and not because some faux-relatable z-list is showing it off on their insta stories before they later pawn it off at Fashionphile. 

lisa
lisa
8 months ago
Reply to  Sally

I don’t know who any of these “influencers” are and can honestly say, I don’t think I want to lol. Not sure I could spend more than a few minutes in the same room with these kids. I think I may have seen one on youtube once who was maybe 13 that crying because she finally got a mediium double flap in white. She goes on to tell her viewers all of the colors that she has bla bla bla. Sad generartion we are raising…. I think the only people that look up to them are the shallow and under the age of 17. Not sure why CHANEL would give them anything. I’m older and I too buy for the quality of workmanship. I don’t buy so that people assume that I have money or to feel superior.

Genny
Genny
10 months ago
Reply to  Sally

lmaoooo. imagine paying $4-5k on a Chanel bag when some basic dark-blue-skinny-jean-white-j.crew-tee-tory-burch-flats-ray-ban-sunglasses-wearing influencer from the midwest (with 24k followers that can’t even afford the bag) got the same bag for free.

InfluenceBabyDoll
InfluenceBabyDoll
10 months ago
Reply to  Genny

Jealousy sure is an ugly color on you. 🤣

KPOP
KPOP
10 months ago

hahaha so true.

azure5
azure5
10 months ago

I suggest you take a good look at your motivations in lobbing such a personal attack.
By attempting to align yourself with the most cashed up you’re missing the point entirely.
Cheap remarks like yours are best ignored by their target, which is precisely what she’s doing.

Genny
Genny
10 months ago

I’m not jealous, but I can see how fazed you are… Sorry I called out your go-to out fit babes.

Damn
Damn
10 months ago
Reply to  Genny

Danita it’s Christmas! Dang

Sally
Sally
10 months ago
Reply to  Genny

I still remember against my will how for the SS21 show, Chanel paid for a stay and room service at one of the fanciest hotels in West Hollywood for Dixie D’amelio (sister of the most famous tiktoker) and gifted her a mini wardrobe just for her to watch the show on a TV. As if her 13 year old fans or their parents can afford bags that range $4k and up, and outfits that range $20k. I have to laugh.

Last edited 10 months ago by Sally
MadameClaude
MadameClaude
10 months ago
Reply to  Sally

I wonder why this bothers you so much. Oh right… because they didn’t gift you anything.

Sally
Sally
10 months ago
Reply to  MadameClaude

I don’t need Chanel to gift me anything, Dixie. I’m perfectly fine with what I have, nor do I desire for Chanel to kiss my ***, what I’m not fond of are clients that end up paying for frivolous marketing forays.

Lisa
Lisa
8 months ago
Reply to  Sally

Agreed! I certainly don’t need anything gifted either. I do quite well. However, when I pay mark ups so these items can be given out to children, Hollywood elites, and whatever a tiktocker is, I get a little irritated as well. It has nothing to do with jealousy. But of course, that is what everyone will assume.

azure5
azure5
10 months ago
Reply to  Sally

This is precisely where the costs are. In fact unless you’re looking at an exotic skin, most bags only cost $600 to make. That’s across the board. The rest is marketing.

lisa
lisa
8 months ago
Reply to  azure5

It cost more than that to feed the poor animals that the hide came from

Celine
Celine
10 months ago
Reply to  azure5

We know. Not speaking for sally… it’s not just Chanel, but seeing merchandise handed out to influencers left and right, especially to those who don’t even have the follower and engagement count to boast, cheapens not only the brand, but the product and experience.

MadameClaude
MadameClaude
10 months ago
Reply to  Sally

“Dixie”? Why do you have to resort to condescension?

Admin
10 months ago
Reply to  Sally

I believe that brands are playing the long game. While the influencer audience may not be immediately able to purchase the $5k+ bag and $10k+ wardrobe, the young audience still grows up with the brand awareness that will eventually turn into a loyalist shopper years down the road when the financial situation permits them to spend.

Lisa
Lisa
8 months ago
Reply to  Vlad Dusil

“If”

Amy
Amy
10 months ago
Reply to  Vlad Dusil

I agree. The folks who have Chanel bags will tap out since they already have their classics. They need the younger generation who will grow into young adults with disposable income to replenish the pipeline of new customers. For bags at least, imo.

Aspen
Aspen
10 months ago
Reply to  Vlad Dusil

That would be a great thing but with their price increases, that same 5k bag now will be 8k by the time they can “afford it” which who knows at what point it’s gonna plateau if at all. So I don’t think that really works for Chanel. Now if it were a different brand that has more stable increases, sure. Inflation. Just not Chanel.

KKT
KKT
10 months ago

What I’ve seen for a while now is that once Chanel successfully raises prices without major reproach, other brands follow suit.

I’ve seen Balenciaga getting braver with increasing the prices on their multiple times around the same time Chanel raised their prices with bags and sneakers. And their stuff is lower quality than Chanel! Crooked stitching, glue marks, misalignment.

Prada too, re-editions and nylon stuff went up a few hundred too. Shoes went up in price to a lesser degree. And despite made in Italy nowadays, Prada’s stuff is hit or miss quality too.

Same goes for Gucci, YSL, etc.

Absolutely awful how ALL of these luxury brands continue to deliver poor craftsmanship yet have the AUDACITY to raise prices 5-20% annually without any improvement in aftercare, customer service, or quality. Shameful.

Aduke
Aduke
10 months ago
Reply to  KKT

You have an amazing objective. These brands are becoming avaricious. It’s abysmal. The most embarrassing of it all, is the quality. At least, if you want to sell steep products, it should be of impeccable quality.

Bianca
Bianca
10 months ago
Reply to  KKT

I find the argument that quality is demonstrably poorer “than in the good ol’ days” to be quite flawed. This is an ongoing conspiracy theory that goes back to the early days of TPF.

azure5
azure5
10 months ago
Reply to  Bianca

Quality is in decline. Anyone can see the difference between 24carat gold plating and gold toned metallic plating.
There are plenty of examples

KKT
KKT
10 months ago
Reply to  Bianca

Well one, I’m not saying the quality was better back then. I was in diapers in the 90s so I wouldn’t know the quality of Prada, Gucci, YSL, Balenciaga etc back then. What I AM saying is that the quality is not up to par to warrant these multiple price increases. What I DO know is when ever I walk into a Saks. I see Balenciaga bags on display with stitching that strays from where it’s supposed to be, multiple places. I pre-ordered their sneakers online, and sometimes they come with glaring glue marks, crooked/poor stitching as well, or misalignment. They switched from silk (Wang era) now using low quality viscose. They use low quality blends for their coating/jacketing instead of 100% wool/cashmere. Their resin buttons scuff easily, the store I went to had shirts on the rack with buttons scuffed that the underlying white base showed.

I’ve seen Prada have the same issues with stitching their footwear. Crooked or broken stitches. Thin brushed leather. I had to wade through 3 of the Prada Superstars before finding one with good stitching. Low quality EVA foam is used for their Monolith boots and Cloudbust thunder. Their clothes comes with crooked stitching too. Hardware broken on my Galleria that took 12 weeks to repair (this was way before covid), and the repair sucked.

and the same issues persist with Chanel in its own way. Chanel picks b-grade leather sometimes. Their leathers aren’t dyed all the way through. Scuff and it’s some darker color or brown underneath. Weird black dots on their beige leather. Popped stitching, cracked leather. Crooked stitching, etc etc.

I can go on and on, but don’t have the time or energy to compose an essay about my experiences. The forum has a lot of proof of the quality issues these brands’ products across their offerings.

These brands don’t stand behind their products, rarely offering repairs, or poor repairs period.

Yes, I know I’m 90% paying for the brand, but that doesn’t mean you can give me Zara craftsmanship/quality and get away with it.

and two, saying an argument quite flawed doesn’t really say anything against my argument…

earthygirl
earthygirl
10 months ago
Reply to  KKT

Yes, I agree. At these prices Zara quality isn’t acceptable, but give me Coach quality, slap those ccs on the bag and I’ll take it! 🙂

Helena
Helena
10 months ago
Reply to  KKT

You should consider no longer buying luxury goods. You seem very dissatisfied.

Sherri
Sherri
9 months ago
Reply to  Helena

That’s what I thought too🤷‍♀️

KKT
KKT
10 months ago
Reply to  Helena

Or maybe you guys should uphold a better level of standards, especially when these brands go on and on and on about their fine craftsmanship and highest of quality in their marketing campaigns and care cards that come in their products.

Your sort of sentiment is what enables them to cut costs, cut corners, and decrease the quality and craftsmanship they claim to uphold so very very much.

The bar is literally on the floor for some of you, but that doesn’t mean mine should be as well.

azure5
azure5
10 months ago
Reply to  KKT

Old Chanel? The inside disintegrates, the lining disintegrates and so does the cardboard structure and the foam. Awful. You need to go vintage ie. further back to get really good quality.

Helena
Helena
10 months ago
Reply to  KKT

Maybe I have been lucky but I haven’t encountered any quality issue with any of my bags from Hermès or Chanel. Certainly, if I did have multiple quality issues and poor customer service, I would stop buying from these brands altogether.

KKT
KKT
10 months ago
Reply to  Helena

I didn’t mention Hermes in the slightest, I explicitly mentioned Prada, Balenciaga, etc, brands that aren’t on the same wavelength as Hermes quality-wise. Unfortunately for me, Hermes is too sterile for my tastes. But, they actually have been known for being very reserved with their price increases, while still maintaining a very respectable and consistent level of quality and aftercare. (Yes I know they have a few quality issues here and there, especially with the clothes, but it’s not to the degree compared to the others) Vintage pieces are still allowed to be refurbished. You don’t see that with the other brands.

Congrats on your luck with Chanel but even veterans, who have loyally bought from the brand for a loooong time, have came out about poor experiences with the products in the forum. Yes my SA will go above and beyond to repair/replace, but the inconvenience with the process makes the experience less luxurious, especially when the company runs their mouth constantly about maintaining the highest quality ever for their products and you know nothing of the sort is happening.

I’m not you Helena. I actually want to voice my frustrations so maybe, and this is a very minuscule maybe, they would get their act together and make pieces that are worthy of their name and price increases. I’m not going to force myself to forgo something I like, especially when no other brand offers the same aesthetic. The people with this sentiment completely miss point of buying because you also like the DESIGN.

I don’t care much if they increase the price. If the quality was top-notch, I would be irked at most. I care that they increase the price while maintaining a mediocre level of quality. And the more they increase, the more clients will scrutinize.

Last edited 10 months ago by KKT
Jerri R
Jerri R
10 months ago
Reply to  KKT

I know that the quality issues are partly due to the increased production in order to meet demands, therefore they cannot put same amount or degree of attention to every detail. That they seemingly aren’t willing to spend on hiring more people for quality control, yet there is money for freebies for these “influencers”, is what irks me.

Stacy
Stacy
10 months ago
Reply to  Jerri R

I’m curious how you know “quality issues are partly due to…”? I know that Hermes has a big demand for their Birkin’s and Kelly’s, but they took their time to ensure that the quality was maintained despite not being able to meet the demand. (I know this because I’ve been in contact with my Hermes SA and after a year of waiting I finally got my Birkin). Anyway,Chanel could’ve done the same, if they valued their brand as Hermes does.

Jerri R
Jerri R
10 months ago
Reply to  Stacy

The book DeLuxe: How Luxury Lost Its Luster, explains how many premium levels are increasing production to meet the exploding demands of middle-class consumers, who are emerging as an important demographic for luxury-goods sales. That Hermes has a certain production policy doesn’t mean that other luxury brands have similar policies 🙂

Stacy
Stacy
10 months ago
Reply to  KKT

Perfectly stated; I completely agree!

ILP
ILP
10 months ago

I’ve said this before…Chanel keeps raising prices to make themselves exclusive but the brand hardly seems exclusive when one quarter of the bags on the resale websites are Chanel. It appears like everyone has them and are dumping them. Nothing fancy about that.

Greg Richards
Greg Richards
10 months ago

It isn’t surprising Chanel is raising prices the sales of luxury goods have increased significantly because wealthy people have saved money and made money during the pandemic. They have not been able to go on luxury holidays etc so they have money saved up which they are now spending. Rolls Royce announced yesterday that they have have sold the largest number of vehicles in the company’s history. The CEO of Rolls Royce said that wealthy customers have seen family, friends and colleagues pass away or become seriously ill with the virus and they are realising that life is short so they are splurging on luxury goods like Rolls Royce vehicles. I can understand why there is some anger and frustration at the frequent price rises at Chanel but if the sales are increasing in the luxury goods sector it is understandable from a business point of view why they want to raise prices to make as much profit as possible.

The higher the prices rise at Chanel the more unattainable the bags become for many and this increases the exclusivity and desirability of the bags. Most of the customers buying Chanel bags, clothing and fine jewellery are very wealthy people and they can spend thousands on a single outfit. If the prices increase on bags by hundreds of dollars several times a year it will not deter most of these customers from continuing to buy what they want. I know this does not apply to all customers and some will say to themselves I can afford to buy the bag I like but the prices are excessive and I’m not going to buy anymore but they are in the minority.

It will be very interesting to see how much the prices rise in the months and years ahead at Chanel and if there does become a point where their strategy to keep increasing prices regularly does start to have an impact on their sales figures. It is difficult to guess and scary to think just how high the prices will be for the bags and other items in five or ten years time.

Last edited 10 months ago by Greg Richards
NCH
NCH
10 months ago
Reply to  Greg Richards

Best comment on this thread. I agree with you!

Sunney
Sunney
10 months ago

How much are people willing to pay before they tap out?

Damn
Damn
10 months ago

I’ve seen the price increase argument center on “oh they’re trying to become more exclusive a la Hermes and price out normal folk” but that goes to hell doesn’t it if the “true game” was to bring in influencer fans? Gotta pick an excuse outside of just generally — they know people will pay and they like making money.

Helena
Helena
10 months ago
Reply to  Damn

Yes—you’re absolutely right. They know people will pay higher prices and they are a business that needs to make money… that’s the end of the story.

I don’t understand why people are getting so upset about these price increases. Whether you drop $5,000 or $5,300 on a bag makes no difference. We all know we don’t pay for the actual objective value of the bag.

Adguru
Adguru
10 months ago

It might be less irritating if they didn’t raise prices multiple times a year. That just seems insulting, as well as a poor business strategy. Once a year should be more than sufficient.

Personally, I’m keeping my few beautiful older Chanel bags — anyone else remember when they had gold-plated (not gold-colored!) hardware? — and haven’t bought anything from them in years.

Sorry, but IMHO Chanel quality is nowhere close to Hermès at any price.

DenaliReigns16
DenaliReigns16
10 months ago

Chanel is BORING and REDUNDANT. its for people with 0 taste. Try something with actual thought and design for a change!

KPOP
KPOP
10 months ago
Reply to  DenaliReigns16

Please share with us your suggestions!

Fabuleux
Fabuleux
10 months ago

Clearly, Chanel knows what they are doing… and doesn’t rely on this comment section for business advice. Hahaha

Admin
10 months ago
Reply to  Fabuleux

We’ll be seeing the impact (if any) in the annual revenue reports.

Fabuleux
Fabuleux
10 months ago
Reply to  Vlad Dusil

I predict the impact of this comment section will be null. 🤣🤣🤣

CatcherInTheLie
CatcherInTheLie
10 months ago
Reply to  Fabuleux

It will be null because handbags don’t drive much of their growth. Chanel beauty makes up an overwhelming amount of their sales growth. That’s why they can get away with constant price increases, the loss of some handbag customers won’t hurt them.

https://www.glossy.co/beauty/how-chanels-beauty-products-propel-its-continued-growth/

Gangsta
Gangsta
10 months ago

When Chanel raises their prices, I know my money is safe.

A Prada Holiday