Under Virginie Viard’s direction, the House of Chanel has seen incredible growth. While the House has yet to announce a successor, the rest of the brand’s collections designed under Viard will slowly trickle into stores. Today, we have a look at Viard’s last summer capsule for Chanel: Coco Beach 2024.
Though there is no true summer season in fashion, brands are quick to capitalize on the season’s playfulness by releasing capsule collections separate from their formal runway collections. This works especially well for luxury brands like Chanel, whose loyalists are constantly on the lookout for something new and exciting.
Inspired by the warm Mediterranean light and the spirit of summer, Chanel Coco Beach offers ready-to-wear bags and accessories that will take you from the sea to the city and back. The collection is presented in campaign images lensed by famed fashion photographer Cass Bird, set amongst the sea; instantly, you’ll want to book a trip to the South of France or the Italian Riviera.
Summer in Chanel
The collection includes a soft palette of pretty pastels like pink and yellow, with darker shades for the neutral lovers among us. Bathing suits sit alongside resortwear to take you to the beach and beyond. The collection also includes a range of bags, from belt bags and raffia totes to even a terrycloth beach bag fit with a towel.
Discover the full range via Chanel and discover more below.
I really want that pink striped beach towel. Best thing from Chanel in some time.
A beach towel is Chanel’s best product? Haha
U can find similar pattern from Jack Wills