Buzz Worthy

The JW Pei Gabbi Bag is the Most Unlikely It-Bag of Them All

There's a reason why celebs can't get enough

When you write about purses for a living, you see a lot, and I mean A LOT of bags. In the 5+ years that I’ve been working for PureBlog, coupled with my prior experience working in the luxury handbag sector, I’ve seen my fair share of handbags, and I’ve seen them at virtually every price point. It takes a lot for me to be wowed, and I’ve shared before that there have been times during which I just wasn’t all that excited by bags. So when a small shoulder bag that’s not even priced at the 3-figure mark impresses me, it must be shared, right? You guessed it, I’m talking about the JW Pei Gabbi bag.

Now, my knowledge of the Gabbi bag is nothing new. Spotted on Lucy Hale, Gigi Hadid, and Emily Ratajkowski, to name a few, we’ve covered it right here on PurseBlog already. But, it was not until my friend got her very own Gabbi bag in ivory that I actually understood the hype.

Lucy Hale
Emily Ratajkowski
Emily Ratajkowski

JW Pei is an AAPI-owned accessories brand based out of Los Angeles. Founded by a husband and wife duo, the brand was created due to the belief that fashion should be easy and accessible to all. While an effortless style is at the heart of all that JW Pei stands for, so is sustainability, and the brand boasts its use of vegan leather and recycled plastic. But, the brand’s ethos is truly an added bonus, and it is the bags themselves that do the talking.

The Gabbi bag’s shape is incredibly of the moment—it’s sleek, streamlined, and fits nicely over the shoulder, as a ’90s-inspired silhouette should. It has a minimalist feel but with a twist—its scrunchie top handle. Its styling potential is virtually endless, and it works well dressed up or down, thanks to its easy shape and size. Seeing the bag in person gave me a whole new appreciation for this affordable little lady. And while the Gabbi’s vast color palette is an easy sell, especially if you want to add a few colors to your handbag rotation without breaking the bank, seeing the bag up close and in person in ivory is what finally sold it for me.

Truth be told, yes, you can tell that the bag is made from vegan leather as it both looks and feels different, but I was impressed by the bag’s overall quality given its affordable price point. For a grab-and-go bag that can easily be thrown over your shoulder à la Emily style, it’s easy to understand why the Gabbi has become an unlikely It-Bag.

Shop the JW Pei Gabby Bag ($79)

image via @jwpei_official

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