Demna Gvasalia is one of the industry’s most experimental designers, known for his often outlandish, sometimes kitschy handbags and designs. And when Balenciaga’s creative director helped hack the Gucci runway earlier this year, fashion was abuzz with chatter over what this dynamic duo had in store for us moving forward. Now, Balenciaga’s Spring 2022 collection proves that the GUCCIAGA hacking lab is not closed quite yet.
Iconic Gucci silhouettes like the Jackie and shapes from the Ophidia line appear transformed, dressed in BB Monogram Supreme print versus Gucci’s traditional Gs. Gucci’s iconic green and red web remains in tact, though the hardware seen is also a BB instead of a GG. Though these hacked handbags are sure to be the most talked about pieces shown, another incredibly interesting talking point is the show in and of itself.
Gvasalia spoke to Vogue about the “fake fashion show”, telling the publication: “It’s a deep fake of a fashion show, what we see online is not what it is. What’s real and what’s fake?”
The “show” featured a fake audience and the usage of one model whom (quite literally) wore many hats. Appearing in both womenswear and menswear, Gvasalia joked that while the show never happened, the clothes, and of course the bags, presented are very real. In addition to the hacked Gucci goods, very Gvasalia-esque silhouettes were shown such as colorful leather grocery bags, as well as a new top handle bag with a framed closure that’s shape bears resemblance to the Hourglass Bag, but larger, less structured and sans a flap. View bags from the collection below.[images via Vogue Runway]