Purse Blog in the Miami Herald

November 26th, 2008 / Posted in In The Press by Megs Mahoney Dusil.

How could this week be any better? Vlad flies back from Germany today, tomorrow is Thanksgiving with the family and no work, and today we had a feature in The Miami Herald. We were interviewed for this piece by Kathryn Wexler who met us at our house and had the opportunity to learn more about Purse Blog. Kathryn saw us in our true element, though I did wear a nicer blouse than I typically walk around the house/office in and I had a tinge of make up on. I constantly attest to the fact that we are laid back, and Kathryn will agree with this!

The article, A Virtual Purse Party, lets you in on the ins and out of our website and our business. The boxes of bags that come in for us to review and shoot in our photo studio continue to grow, leaving our front entry wall practically impassable. From $300 to $35,000 bags, our office is constantly seeing the latest and greatest from the designer handbag world. But we are a close knit trio, me and Vlad and my sister. We know the latest and greatest from the fashion world and the runways, but choose to wear jeans and tee shirt and rock out an amazing bag. Kathryn Wexler depicts our story, how our site started, and where our site is going perfectly. Welcome all the new South Florida readers!! And a special thank you to The Miami Herald and Kathryn for the piece.

Article found online at The Miami Herald.

Meaghan Mahoney is awaiting her next batch of buttery Salvatore Ferragamo satchels. The bumpy croc shoulder bags by Nancy Gonzalez shouldn’t be far behind.

Right now, she’s got all manner of purses by Treesje, Hayden-Harnett, Elliott Lucca and Linea Pele piled up in her Fort Lauderdale townhouse. The python and ostrich bags by Kempt were just shipped back.

Mahoney is a purse fiend. Luckily for her, she’s found a way to make a living out of her habit.

In 2005, when she was finishing college at Ohio State and her handbag lust was more hobby than obsession, Mahoney and then-boyfriend Vlad Dusil bought the URL for purseblog.com. She filled it with tips on buying discount handbags online and renting them from sites like bagborroworsteal.com.

Four months later, Yahoo! chose her site as Blog of the Day. And Mahoney awoke to find that 300 daily readers had ballooned to 20,000 overnight.

”We realized if we put more effort into this, we could really make it grow,” said Mahoney, 25, now married to Dusil.

“I never thought it would be my full-time job.”

But as one of the most successful handbag blogs out there, with 1.9 million hits a month, according to its owners, Mahoney has hired her sister, Shannon, to help write and manage the site.

Connoisseurs of ultra-luxe handbags have flocked to online forums like purseblog.com, including baglist.com, bagforum.com, bagtrends.com, whatshauteblog.com and bagbliss.com.

Fashion and handbag designer Rebecca Minkoff, whom Mahoney and Dusil have befriended, attests to the power of such sites.

”I attribute a large growth of my business to those blogs,” Minkoff said. “What I liked about Megs and Vlad is they’re more personal and they have such a passion for it.”

The site that has made ”Megs and Vlad” virtually famous contains chatty dispatches with a chummy, girlfriend-to-girfriend appeal. The blog is light, and reads like the diary of a woman whose biggest worry is that her Jimmy Choo Zulu clutch has gone missing.

”Today I find myself laying in bed with my laptop watching Regis and Kelly and not feeling like starting the day,” Mahoney wrote recently. To distinguish their site from the numerous competitors, the Mahoney sisters interview designers and post the interactions online. They also lobby designers to send their latest handbags, which Dusil shoots in his new home studio.

”We’re trying to really showcase the craftsmanship,” said Dusil, 28, who handles the technology and marketing for the site.

To get those interviews and those samples — almost all of which they must return — purseblog.com must play nice.

Shannon, 26, recently reviewed a Bottega Veneta she wasn’t crazy about: “Don’t the toggles remind you of those spice drop candies?”

Bagsnob.com, had this to say about the same bag: “toggles as if for a traveling clown? . . . This just shows poor taste and lack of creativity.”

The online Megs is remarkably like the actual Megs: polite, understated, unpretentious. On this day, she pads around the townhouse in Paige jeans, a Theory blouse and Unisa sandals. She doesn’t bother with pedicures or highlights.

”We’re pretty low-key,” Mahoney said.

The couple is not what you’d expect in a world where Valentino-crazed collectors circle designer bag offerings on eBay like sharks. The typical visitor to the purseforum at purseblog.com can authenticate a Fendi spy bag handbag based on the ridges in a rivet or the hue of teal leather.

Mahoney is the first to admit she wasn’t born into this esoteric clique, but found her way slowly, years after her very first designer handbag purchase in college, a monogram Louis Vuitton Wapity clutch.

So when readers this summer urged her to blog about her own handbag collection, she did so with trepidation. Her cache of about 40 then (she now has more than 60) included an Hermès Blue Jean Birkin at a cost of $8,000 (an expenditure that immediately induced a stomachache). But Mahoney knew that plenty of her readers wouldn’t be bowled over — Birkin or no Birkin.

”I was very insecure,” she said. “People on our forum have hundreds of bags.”

When Dusil posted the photos he’d taken, indeed some readers sniffed.

‘They said, `you’re supposed to be the purse queen and that’s it?’ Even though it’s $60,000 worth of bags,” Dusil said. “People just like to be nasty about it.”

But the couple — more than anybody — understands the handbag elitism they’ve fostered and nurtured.

And they certainly don’t expect to compete.

”A diamond-encrusted Hermès bag is $180,000,” Dusil said. “We don’t operate in that realm.”

”Nor,” Mahoney added, “can we afford to.”

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Most Recent Comments

50 Responses to “Purse Blog in the Miami Herald”:

  1. Vlad says:

    Note me hugging the Spy. Something tells me that I’ll be teased for that one, a lot!

    Reply Nov 26, 2008 4:47PM
  2. Megs says:

    You ALWAYS loved the Spy!!!!

    Reply Nov 26, 2008 4:48PM
  3. mj wilson says:

    Congrats you guys! What an accomplishment!
    Have a great Thanksgiving!

    Reply Nov 26, 2008 4:52PM
  4. Cindy says:

    I love it! Looks like you two landed at the Mother Ship!

    Reply Nov 26, 2008 4:53PM
  5. Val(cocogirl07) says:

    Congrats guys! you deserve it…this is a well respected forum!

    Happy Thanksgiving :-)

    Reply Nov 26, 2008 5:01PM
  6. Sarah says:

    Absolutely awesome!! LOVE IT YOU TWO!!!

    Reply Nov 26, 2008 5:02PM
  7. Yeva says:

    I liked reading the article!
    I think you guys accomplished alot…
    Keep up the good work!
    I liked the fact that Vlad was hugging the Spy bag….*tickled*

    Reply Nov 26, 2008 5:14PM
  8. mel_mel1004 says:

    You two look so cute in the photo!! You’ve really earned this recognition through your hard work on bringing beautiful handbags and designers to us! I think a handbag collection is not about quantity, it’s about the select pieces that create a unique collection – love your collection Meg’s!! Keep up the FANTASTIC work!!!

    Reply Nov 26, 2008 5:53PM
  9. wgs says:

    Very cute pic…congrats guys…

    Reply Nov 26, 2008 6:27PM
  10. sheana says:

    awesome article!! But have I been under a rock….when did you two get married?!?!?!?

    Reply Nov 26, 2008 6:28PM
  11. Anoka says:

    Fantastic! Beautiful photo and great article. And yes Vlad, I did notice you with your love, the infamous spy!

    Reply Nov 26, 2008 7:17PM
  12. Megs says:

    I told him he was totally going to be called out for cradling the Spy again!! ROFL!

    Reply Nov 26, 2008 7:26PM
  13. Prada Psycho says:

    12: Megs said: I told him he was totally going to be called out for cradling the Spy again!! ROFL!

    And of course, old PP would be the one to post the infamous Spy photo on both threads!

    Seriously, great article! You guys rock our bag loving world and you deserve the attention.

    Reply Nov 26, 2008 7:32PM
  14. Pippi says:

    Hooray! You guys deserve to get such great recognition!
    all the best!
    Pippi

    Reply Nov 26, 2008 7:33PM
  15. nosnowhere says:

    Congratulations on the article you guys!

    Reply Nov 26, 2008 7:41PM
  16. Thistle says:

    Congrats on the write-up! (I can’t believe anyone would diss Megs collection like that! I love how diverse it is!)

    Vlad is hugging the Spy isn’t he! Didn’t notice that ’till he commented on it. ;)

    Reply Nov 26, 2008 7:54PM
  17. Tracy says:

    awesome interview! vlad, the fendi is the first thing i noticed. ha! it’s definitely your color!

    Reply Nov 26, 2008 8:38PM
  18. Marilour says:

    Way to go Megs and Vlad!

    I think reposting Vlad’s pic sportin’ the Fendi on his shoulder is in order, don’t you think?

    Reply Nov 26, 2008 9:37PM
  19. BagAngel says:

    Huge congrats! Fantastic article! You two deserve it! Where would we all be without The Purse Forum! Love the pic & especially Vlad clutching his favourite bag! lol!

    Reply Nov 26, 2008 9:37PM
  20. Sweet Pea says:

    Congratulations on a well deserved article!!! The Purseblog is the best!!!

    Reply Nov 26, 2008 10:02PM
  21. shushopn says:

    Vladdy I’m thinking your major Spy fetish is becoming a little disturbing :)

    I absolutely love the article and it describes you guys exactly as I would imagine. Just fabulous!

    Reply Nov 26, 2008 10:04PM
  22. may says:

    Congratulations on the write up!

    Although I am relatively new to the site, I am really glad that the site exist and that you folks give your honest views on the bags! Whether our views agree or not, the site is definitely a great resource of information!

    Happy Thanksgiving and keep up the excellent work!

    Reply Nov 26, 2008 10:23PM
  23. Texas Glitterati says:

    I’m glad I got a chance to read about the origins of Purseblog. Its not pretentious and trying to be something its not and I’m happy I got to learn more about you guys. I did notice that Vlad was clutching the Spy right off the bat!

    Reply Nov 26, 2008 10:36PM
  24. Anoka says:

    Megs said:
    I told him he was totally going to be called out for cradling the Spy again!! ROFL!

    Well it’s probably just because i’m jealous that i wouldn’t look nearly as awesome flaunting that awesome bag. Those pictures are pretty priceless.

    Reply Nov 26, 2008 10:36PM
  25. karmenzsofia says:

    KongRatZ on your success! You deserve it.
    I love the article, and the photo couldn’t
    have been better.

    Reply Nov 26, 2008 10:54PM
  26. [coco] says:

    Fabulous as always! I think the pic is frame worthy too!
    You guys are going from strength to strength. I think this is still just the beginning of something HUGE.
    Well done as always x
    [coco]

    Reply Nov 27, 2008 12:30AM
  27. peace43 says:

    Congrats on a great article!!! And 60 purses is a HUGE collection!!! Although you’re probably going to need a warehouse to store your purse collection!!! LOL!!

    Reply Nov 27, 2008 1:48AM
  28. Amanda Rowe says:

    Fantastic article! Adorable picture, too, and I love Vlad holding the Spy, it was the first thing I noticed!

    Thank you so much for posting this! I’ve been dying to know a little bit more about you guys since I frequent this site about 10 times a day, LOL!

    Reply Nov 27, 2008 1:52AM
  29. Elyssa(jap4life) says:

    Megs and Vlad,
    great article! I feel so lucky to be part of this community! <3.

    Reply Nov 27, 2008 1:56AM
  30. Missp says:

    Wow…great article!keep up the goodwork!

    Reply Nov 27, 2008 2:10AM
  31. baby boo says:

    YOU GUYS !!! congrats!! lovely article very light and upbeat! vlad when i saw the pic i immidetaly rememebred yoru love for that spy!! congrats again guys you earned it!

    Reply Nov 27, 2008 5:48AM
  32. longchamp says:

    Wow, great pix, the article was very flattering of you two. Appreciate all your hard work and you deserve all the kudos you get!!!

    Now go enjoy your turkey–didn’t make a pie shaped as a purse did ya???

    Reply Nov 27, 2008 12:20PM
  33. longchamp says:

    Hmm, just noticed that it said “husband Vlad”, guess I haven’t kept up. When did you two get married and where are the pix???

    Reply Nov 27, 2008 12:24PM
  34. DiorDeville says:

    Congrats! The hard work and dedication that you both have put into the blog shows on every page – you deserve it!!

    Reply Nov 27, 2008 11:25PM
  35. Merve says:

    Hey guys congrats…really happy to be part of Purseblog!!!!

    Reply Nov 28, 2008 3:39AM
  36. pursefan says:

    Congrations to both of you – the wedding, the article, everything. You mean so much to all of us! Thank you, for what you do and also for beeing so “normal”. :-)

    Reply Nov 28, 2008 7:09AM
  37. Elana (Japster) says:

    Congrats to you both! It’s been such a pleasure knowing both you & Vlad the past couple years. You have worked so hard & it’s wonderful seeing you guys in various publications.

    Reply Nov 28, 2008 10:49AM
  38. Vanessa says:

    This is genious for everyone trying to learn more on their collection of handbags and to learn the what is in and out for the season. I am an avid collector and I have one thing to ask? Where is the handbag from CuBoo Collections that is burning up the scenes in Georgia, South Carolina and Florida. You guys need to contact that designer asap. Advertise some small designers who are making headway as well as your more experienced high end designers. The “Go-Getter” from the CuBoo Collection is great.

    Reply Nov 29, 2008 8:54PM
  39. bagnshoofetish says:

    it just does my heart proud to see Vlad reunited with his beloved Spy bag! (tee hee!)
    Congrats you two!

    Reply Nov 29, 2008 10:20PM
  40. gingerly says:

    great article. congratulations! didn’t know you guys were local (i live near fort lauderdale).

    Reply Nov 30, 2008 7:50PM
  41. LuvmyBurberry says:

    Congrats! I’m new to the site. I’ve been visiting now for about a month. It has become my new obsession! Thanks so much for creating this community. BTW, I love the picture. That’s an amazing collection.

    Reply Nov 30, 2008 10:49PM
  42. Jennifer says:

    Great article! You’ve done a fantastic job with this site! I’m on here ALL THE TIME!

    Reply Dec 1, 2008 7:48AM
  43. exotikittenx says:

    Love the article! Congratulations and thank you again for all your hard work!

    Reply Dec 1, 2008 3:19PM
  44. cinderella388 says:

    Great article and an even better picture! Many congrats to your success with this site! I am so happy I found it and only wish I had found it earlier. Keep up the wonderful work!

    Reply Dec 4, 2008 11:40AM
  45. mariah9999 says:

    Great article! I respect you both so much because of WHO you are and what you’ve created! Don’t ever change for anyone! I am so happy to see you being recognized for all of your hard work!!!

    Reply Dec 4, 2008 3:45PM
  46. Ellie Mae says:

    WOW.. great article! Keep the jeans, Megs… I have not met a bag yet that clashed with a pair of jean or boots & leggings! Tres chic!

    Reply Dec 5, 2008 9:39PM
  47. renier [clearstatic] says:

    :} you guys make me sooo proud!

    Reply Dec 27, 2008 9:53AM
  48. La Vanguardia says:

    You guys look so cute in the picture! I’ve been a member of the forum for three years now and I’ve seen the evolution of the site. You guys have done a great job!

    I wish you all the best!

    Reply Dec 30, 2008 11:25AM
  49. Ping says:

    you guys look cute together. I love the interview and i love the fact that you two are so down to earth. forget the haters..you don’t need to own a gazillion bags to appreciate the beauty of them. When I was younger and poor, i was extremely selective with the few pieces i bought. Now i’m older and have a little more, I have a few items from Hermes and chanel and other designers, but I love them all (not just the super expensive ones). I still love and HAVE my first LV i bought 20 years ago:)
    I like your pieces which show that you have great taste and not just go with the “trends.” To be honest, there are lots of bags out there that are just so boring and with high price tags too…continue the good work!

    Reply Feb 26, 2009 2:41PM
  50. Jennifer Wachter says:

    I love it! I totally have to have a bag that stands out! That is why I love handpainted bags! I get so many comments everyday on the bag I am carrying! Congrats to you all! I am so glad you started this website! It is a new found friend for me! I feel like you guys understand the addiction to a great bag! Thanks!

    Reply Apr 3, 2009 11:18AM

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