Even if you’re not a sports fan, you’re probably well aware by now that a lil’ soccer tournament has started down in Brazil. The 2014 World Cup is here to keep us entertained for the next few weeks, and when it’s done, the winning team will not only receive bragging rights for the next four years, but also a little bit of Louis Vuitton.
Louis Vuitton just reintroduced its classic Lockit bag (which originally debuted in the 1950’s), and A-list celebrities are taking to it like flies on flypaper, which bodes extremely well for the brand. Here’s Reese Witherspoon, leaving The Ivy in Santa Monica after lunch this past weekend, carrying a brand new, bright pink Louis Vuitton Soft Lockit Bag.
The iconic Louis Vuitton Lockit appeared first in 1958, and seemingly endless new renditions have followed. The latest version, seen first in the brand’s new campaign with Michelle Williams, is my favorite by far. The supple Veau Cachemire of the Louis Vuitton Soft Lockit Bag provides a stunning appearance with a distinctive, ladylike feel.
For brands that rely heavily on their accessories collections for revenue, the standard four seasonal collections just won’t cut it; not only do their customers demand more variety, but so do their bottom lines. Because of those parallel motivations, Louis Vuitton releases a limited, usually travel-themed summer collection every year, and the Louis Vuitton Summer 2014 Bags and Accessories have landed.