While some brands go out of their ways (and max out their budgets) to attract the most high-profile stars to their shows, brands that enjoy an outrageous amount of publicity simply by virtue of being themselves tend to cultivate a group of their celebrities.
Louis Vuitton just reintroduced its classic Lockit bag (which originally debuted in the 1950’s), and A-list celebrities are taking to it like flies on flypaper, which bodes extremely well for the brand. Here’s Reese Witherspoon, leaving The Ivy in Santa Monica after lunch this past weekend, carrying a brand new, bright pink Louis Vuitton Soft Lockit Bag.
The iconic Louis Vuitton Lockit appeared first in 1958, and seemingly endless new renditions have followed. The latest version, seen first in the brand’s new campaign with Michelle Williams, is my favorite by far. The supple Veau Cachemire of the Louis Vuitton Soft Lockit Bag provides a stunning appearance with a distinctive, ladylike feel.
For brands that rely heavily on their accessories collections for revenue, the standard four seasonal collections just won’t cut it; not only do their customers demand more variety, but so do their bottom lines. Because of those parallel motivations, Louis Vuitton releases a limited, usually travel-themed summer collection every year, and the Louis Vuitton Summer 2014 Bags and Accessories have landed.
Louis Vuitton is the biggest luxury handbag brand in the world, and there’s no job that counts more in the accessories industry than that of Louis Vuitton’s creative director. For most of my life, that was Marc Jacobs, comfortably ensconced atop the French powerhouse that he reinvigorated with his signature blend of luxury and pop-cultural wit.
David and Victoria Beckham were recently spotted heading into a Paris train station with a fitting assortment of high-end carry-alls in tow (including one of Victoria’s own designs, natch). David’s carrying a Louis Vuitton Monogram Macassar Keepall Bag, and Victoria has one of her own Victoria Beckham Liberty Totes on her arm.