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Pantone picks “Tangerine Tango” as 2012’s Color of the Year

Every year, Pantone picks a new color as a PR stunt to have us all talk about Pantone and colors for a week or two. Every year, it totally works. It’s a gimmick with staying power! Most years, the color selections seem a bit…off, at least by fashion standards. The last two have been a dark teal and a disappointingly middling shade of pink, neither of which had anything to do with the neon-a-gogo mood of the style industry in 2010 and 2011. For 2012, Pantone managed to get it right – the bright, saturated, orange-y reds that we’ve seen all over the runways for the past two seasons (and that were especially popular for Resort and Spring 2012) is 2012’s Color of the Year.

It’s technically called Tangerine Tango, but I see a lot more red than orange when I look at Pantone’s official swatch. Almost all of my friends have lamented this shade as a difficult one to wear, but that’s where being a handbag person comes in handy – you can wear it all you want, and since the color doesn’t sit near your face, it doesn’t matter if it’s flattering to your skin tone. Naturally, we have six handbag options in red-orange so that you can get a jump on 2012.


Bottega Veneta Maxi Veneta Hobo, priced $2700 via Neiman Marcus


Tory Burch Amanda Tote, priced $465 via ShopBop


Alexander Wang Marti Backpack, priced $850 via ShopBop


Proenza Schouler Extra Large PS1, priced $2350 via Net-a-Porter


Diane von Furstenberg Sporty Drew Tote, priced $495 via Net-a-Porter


Fendi Mia Mini Crossbody, priced $760 via Neiman Marcus

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Kat
Kat
12 years ago

I love the Botega (of course I do), the PS1 and the Fendi. Although I’m still wary of the color.

http://dontaskmetosmile.wordpress.com

katia
katia
12 years ago

I love love the fendi!!! And the botega and the PS1.

Don’t really love the alexander wang, it has a kipling feel to it in red! The kipling colour

Chris
Chris
12 years ago

I agree with the other two. Bottega, PS1 and Fendi are the best. And the Alexander Wang is indeed odd.

Peggy
Peggy
12 years ago

just got my brand new Celine mini luggage, in vermillon ( red-orange ), almost like PS1 here ( wish can send you the pic, so gorgeous!!), I am sooo ready for 2012:):)

gpc
gpc
12 years ago
Reply to  Peggy

Peggy, I have spoke to some SA’s about a Celine color called “burnt orange” – is this the vermillon? Have you posted a pic in the forum?

Peggy
Peggy
12 years ago
Reply to  gpc

Yes I think it is the burnt-orange mini luggage, the official name is vermillon. The new collection has black line on the edges, i actually prefer the previous style ( without the black line ) but never mind, it is gorgeous:):) I’ll post the pic in forum today 🙂

Dana
Dana
12 years ago

Love the Bottega! It’s a nice color but I don’t think I can pull it off. =/

rose60610
rose60610
12 years ago

Fendi gets my vote.

ninjaninja
ninjaninja
12 years ago

Ooo…love the Fendi.

ninjaninja
ninjaninja
12 years ago

Anybody remembers Samantha’s made in China Fendi?

ninjaninja
ninjaninja
12 years ago

Is it me or does the PS1 look really cheap in that color?

Sil
Sil
12 years ago
Reply to  ninjaninja

i thougth that too! it looks like fake leather, but maybe is the lightning?

Jackie
Jackie
12 years ago
Reply to  Sil

Yes, the lighting, there could be no other reason!

Jackie
Jackie
12 years ago
Reply to  ninjaninja

Not just you. It looks like crap! For a second, it made me question why I ever liked the PS1 in the first place… just for a second.

Alexandra Davidoff
Alexandra Davidoff
12 years ago
Reply to  Jackie

Definitely only just for a second……orange brings out the playfulness of the PS1.

marinaharbour
marinaharbour
12 years ago

LOVE FENDI TOO!!!

J Umm
J Umm
12 years ago

i dont like it…
call me boring, but i love black
STYLE DECORUM

Nadia
Nadia
12 years ago

I’m LOVING that PS1, I really need to add one to my collection!

Nadia
Nadia
12 years ago

But luckily I have a bag in this color! For once I’m ahead of the curve!

FashionIsMyHobby
FashionIsMyHobby
12 years ago

My favorites are the Bottega and PS1.
Love the bright pop of color for the dreary fall.

Shereen
Shereen
12 years ago

I love the Bottega and the PS1. I really need a PS1 in my life. =/

Samantha
Samantha
12 years ago

This post brings up the excellent point that handbags are a great way to play with color if you are uncomfortable with dressing in vivid colors.

Alice
Alice
12 years ago

I actually think this colour looks best in small doses – like a juicy fruit that pops out suddenly. So my favorite will have to be the DvF purse 🙂

Jennie
Jennie
12 years ago

The PS1 sure looks tempting!

mia
mia
12 years ago

i love the fendi mia mini!! lol Aside from the design, it also shares my name! <3 Mia from olivesandcoke.blogspot.com

An4
An4
12 years ago

love the color!

Alexandra Davidoff
Alexandra Davidoff
12 years ago

Orange is definitely one of the most versatile colours in the handbag world – you can wear it during the summer, during the winter, during the fall, and especially during spring. It compliments many other colours, from black to blue to purple to red. It inspires smiles and gets other women staring.

Kasey
Kasey
12 years ago

I like the Fendi, it’s not too much of the color

Ruhee
Ruhee
12 years ago

My fav is the BV one…I think it perfectly embodies Tangerine Tango…

mochababe73
mochababe73
12 years ago

I like the Fendi and Tory Burch. I even like the Alexander Wang backpack, and AW is not my style. However, I am not a real fan of the color. It’s okay but not one that I would gravitate towards.

Kiki
Kiki
12 years ago

I’m so excited! The orange bottega bag I just purchased will look AMAZING with my Bolbach electric blue python cuffs!!!

Kiki
Kiki
12 years ago
Reply to  Kiki
Jessie C.
Jessie C.
12 years ago

Love this color, very pretty

Anita
Anita
12 years ago

I like the Bottega and PS1 the best.

Nat
Nat
12 years ago

I love that PS1. I love this color especially for lips. Wasn’t last year an ugly pink? Ugh. I love pink but the one they picked last year was very disappointing.

Kristina
Kristina
12 years ago

Love it. I especially love the PS1. I have a Minkoff MAC clutch in burnt orange (a very similar color to the tangerine above) and it’s the perfect pop of color!

Pauline
Pauline
12 years ago

Bottega and PS1… it’s like wearing Christmas >.<

Jackie
Jackie
12 years ago

I guess I’m among the few whose favorite of the bunch is the DVF. Still loving duffels and definitely loving red-orange.

Buy Fashion Bags
Buy Fashion Bags
12 years ago

Great bag collection,really looking trendy and very gorgeous,thanks for sharing the post,friends you can also try The designer bags of doorstepluxuty……….

luxuriousreplica.com
luxuriousreplica.com
12 years ago

How nice these bags are they. So nice.
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ninjaninja
ninjaninja
12 years ago

BV is classic, even in Halloween orange.

ninjaninja
ninjaninja
12 years ago

I generally don’t like huge logos, but Tory Burch’s logo looks kinda pretty.

ninjaninja
ninjaninja
12 years ago

The Alexander Wang is just terrible.

ninjaninja
ninjaninja
12 years ago

The leather on this DVF looks so buttery!

ninjaninja
ninjaninja
12 years ago

Why does this PS1 look cheap too?

Antonia
Antonia
12 years ago

Nice bag – lovely color.

ilaria
ilaria
12 years ago

Wonderful color, it’s a must even concerning nail polish 🙂

Rebecca
Rebecca
12 years ago

Love the Bottega Veneta in this color. So stunning!

Mayan
Mayan
12 years ago

Not totally sold on the color… Though I do love the PS1 and Fendi…

Mari
Mari
12 years ago

The PS1 is fabulous, as always, in any color!

Sil
Sil
12 years ago

that’s a great color
my fav is the Diane von Furstenberg one, i think it’d be a great bag for everyday use

sara
sara
12 years ago

i like this color! the proenza is my favorite.
idk, i think the orange is gorgeous!

susan
susan
12 years ago

Orange has been my choice of color for at least 3 seasons. love it

Maggie
Maggie
12 years ago

This is a really popular colour, great choice!

http://www.maxwelldesigns.ca

Shana
Shana
12 years ago

Love Tory

Alexandra Davidoff
Alexandra Davidoff
12 years ago

I would love to see a Balenciaga City in “tangerine tango”…….

Alice
Alice
12 years ago

love these colors! Tory burch and diane von F. are the best for me

annika
annika
12 years ago

My Bottega Veneta Montaigne is in this color however, if you see it up close it’s more cherry red on it. It’s 2 years old already and i’m still lovin’ it! =]

Kathryn
Kathryn
12 years ago

tangerine is such a pretty color, but I’d be afraid to get an expensive bag in such a bright color. most of my clothes will probably clash

Deborah
Deborah
12 years ago

Like most people, I like the Fendi, Bottega and PS1. Tangerine will be a Hot thing over here in S’pore. We need some bright colours to spice things up!.