From Fringe to It-Bags: The Bags of Coachella in the 2010s

A look back at the must-have bags (and more) that defined festival fashion’s golden era.

TBT Coachella
TBT Coachella

When it comes to music festivals, Coachella is like the Super Bowl. The two-weekend event, located in the California desert, launched in 1999 and, in the 25 years since, has become more than just a music festival—it’s a cultural phenomenon, intersecting the worlds of fashion, art, music, and more.

In many ways, Coachella coined the term “festival fashion,” helping both fast fashion and luxury brands rake in billions by selling outfits meant to be worn in the desert. The event quickly became a hub for celebrities, models, and, in its later years, influencers.

What Defines Coachella Style?

If we had to coin a term for the Coachella look, the best way to describe it would be boho glam. Fringe, suede, studs, sheer lace, and florals are just some of the defining elements you’ll find in a Coachella fit. Staple accessories include hats, statement sunnies, and, of course, an It bag.

Today, in honor of Coachella 2026 kicking off this weekend, we’re taking a step back in time to look at what stars carried (and wore) to Coachella in the 2010s.

Whitney Port – 2010

Whiteny Port Coachella 2010 Chanel WOC
Chanel Wallet on Chain

Paris and Nicky Hilton – 2010

Nicky Hilton 2012 Coachella
Balenciaga City Bag

Solange Knowles – 2010

Solange Knowles Coachella 2010
Chanel Mini Flap

Lindsay Lohan – 2012

Lindsay Lohan Prada Galleria Coachella
Prada Galleria Bag

Paris and Nicky Hilton – 2013

Nicky Hilton Coachella 2013
Celine Mini Luggage Tote

Rumer Willis – 2013

Rumer Willis Givenchy Mini Pandora Coachella
Givenchy Pandora

Audrina Patridge – 2013

Audrina Patridge Chanel Classic Flap Bag
Chanel Classic Flap

Fergie – 2014

Coachella 2014 Handbags 5
Saint Laurent Monogramme Mini Bag

Hilary Duff – 2014

Coachella 2014 Handbags 12
Chanel Boy Bag

Alessandra Ambrosio – 2015

Alessandra Ambrosio Chanel Mini Messenger Bag
Chanel Coco Twin Flap Bag

Fergie – 2015

Fergie Celine Trio Bag
Celine Trio Bag

Jamie Chung – 2016

Jamie Chung Chloe Hudson Bag
Chloé Hudson Bag

Kendall Jenner – 2016

Kendall Jenner Saint Laurent Anita Toy Fringe Bag
Saint Laurent Anita Toy Fringe Bag

Alessandra Ambrosio – 2016

Alessandra Ambrosio Chloe Drew Bag 1
Chloé Drew Bag


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