When the Apple Watch pricing structure was announced, I couldn’t titter at the people who were predicting the downfall of western culture because it came in a $10,000 gold version. When you work in fashion, you know better than to think $10,000 is where luxury goods end. As I silently predicted, that was just the beginning–you can now get an after-market Apple Watch updated with even more gold and diamonds, plus several other tricked-out gadgets, at Moda Operandi.
The Luxe Tech Edit includes Apple devices (and one Nikon camera) modified by Brikk and Goldgenie, which are both companies that specialize in adding materials like rose gold, platinum, mother of pearl, stingray, Swarovski crystals and diamonds to the gadgets already beloved by people who can afford a diamond-encrusted Apple Watch. Luxury upstarts seem to have realized that competing against Apple to make a luxe smartphone for the jet set is a lost cause (although Vertu still seems to be plugging away, with a little help from Android), and upgrading Apple products is a simpler business plan.
The most expensive of the gadgets included in Moda Operandi’s trunkshow is a $115,000, 42mm Apple Watch, which the company has tricked out with 24k gold and all-over diamonds. And if you’re curious, the iPhones included in this sale are unlocked and SIM-free, which means they can work on any provider network. Check out a selection of the pieces on offer below, and if you have a hankering for a gold-dipped iPad, shop via Moda Operandi through June 8.