With summer in full swing, Anthony Vaccarello, the mastermind behind Saint Laurent, has creative directed a series of images lensed by photographer Henrik Purienne. Visuals capture the playfulness of the season while showcasing Saint Laurent’s summer selection.
From long days by the pool to tanning while tennis-ing, endless summer days lead to long summer nights, and images capture that exact effervescence. Also featured are lifestyle products as part of Saint Laurent Rive Droite’s newest collaborations.
For tennis lovers, Wilson’s star-printed tennis racket and matching balls will delight you. For long days riding around in the sun, Saint Laurent introduces a bicycle created in partnership with Californian specialist Micargi, launching on August 1st.
Summer Loving
The images showcase a selection of Saint Laurent’s summer bags, perfect for the season and primed to take you from day to night. From the Raffia Icare Maxi, which will take you from the pool to the beach and beyond, to the shape of the season, the Gaby Vanity Bag, the series showcases a little bit of everything.
The series of images also debuts the new Niki Besace Bag, which takes the fan-favorite shape and gives it a bit of an update. Featuring smooth leather and a boxy shape, it offers that classic vintage vibe we all crave.
For the mini lovers among us, dive into the Sade Triangle Coin Purse. Fitted with a detachable chain strap that can be worn around the wrist, it can hold some cash, cards, keys, or, if you get hungry— a handful of french fries to munch on after a long swim. Discover the selection via Saint Laurent.
This campaign is selling sex, period!
Once again with Saint Laurent, it’s all about the prominent logo—nothing else. When will customers wake up?
Most of their bags would have been way better with the “Saint Laurent Paris” golden hot stamp than this huge metal “YSL” logo
I really like the Niki Besace 😍
The audacity of showing this underweight model eating French fries…