Saint Laurent continues to see major success under the creative direction of Anthony Vaccarello, remaining the go-to brand for Hollywood’s coolest girls. From Zoë Kravitz and Hailey Bieber to Charli XCX, Laura Harrier, and more, Vaccarello continues to cultivate an army of It-girls wearing his latest It-bags.
Now, Vaccarello has given his most beloved brand icons a seasonal spin, revealed in new campaign images lensed by South African photographer Henrik Purienne. Purienne’s work is defined by its vintage aesthetic and its celebration of femininity.
Vaccarello has worked with Purienne many times in the past, and the creative powerhouse has reunited once again in celebration of Saint Laurent’s summer capsule collection. The campaign, which is titled Respiro, the Italian word for “breath,” captures the effortlessness and sensuality that come with the summer season.
Cinematic yet chic, the campaign focuses on new summer icons like the fan-favorite Icare, refreshed once again for the season in raffia, as well as seasonal iterations of House classics like the Le 5 à 7, Niki, Loulou, and more.
Offering something for everyone, the collection features bags large enough to take you from the pool to the beach and beyond, alongside casually cool novelty bags in beaded wood that make the perfect companion for summer nights out in the city. Discover some of our favorite summer bags below and shop the entire summer mood capsule collection now via Saint Laurent.
