There was Daniel Lee at Burberry, Matthew Williams at Givenchy, Matthieu Blazy at Bottega Veneta, Pharrell Williams at Louis Vuitton, and most recently, Sabato De Sarno at Gucci.

The list goes on when it comes to upheavals at big luxury brands in the last few years, and with so many changes and beloved designers moving from one brand to another, switches in the overall aesthetic of a brand are almost inevitable. That often means that our brand loyalties and which brands fit in with our personal aesthetics will also change.

Implementing Change

While brands must be mindful of consumers when appointing a new creative director, weighing the risk of losing existing customers with the notion of reaching a new audience, the newness of adding change while maintaining a brand’s current integrity is a fine balance to strike.

Along with a new designer at the helm of a house often comes a revamped aesthetic and direction for a luxury brand—and big changes can make or break a brand, completely changing the trajectory and popularity of it altogether. And, at a time when there are more options in the handbag market than ever, if a designer is no longer serving a consumer’s wants and needs, another brand likely will.

Loewe Love

Undeniably one of the biggest changes of the last half a decade is the trajectory of the once-luxury sleeper brand Bottega Veneta. While Daniel Lee pioneered the movement, his successor Matthieu Blazy has certainly maintained momentum, and it has been a pleasure to watch new designs debut. Still, I am increasingly drawn to Loewe, which has experienced strong, steady growth since Jonathan Anderson joined the House as creative director a decade ago.

Loewe has become one of my favorites to watch, and adding a Loewe bag to my lineup bumped Bottega Veneta out from number one, though it still comes in at a close second! I also must admit I’m eager to see what changes come from #newGucci.

Which brand do you consider to be your favorite right now; has it changed since we last chatted in the fall?

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FashionableLena
FashionableLena
2 months ago

I haven’t bought a luxury handbag in over three years. I just lost interest. Right now, I’m loving Coach and Tory Burch.

Anna
Anna
2 months ago

Yes, I got off the merry-go-round of buying. I recently sold a lot of bags because I found myself not using them and was tired of falling for the hype of “the newest coveted bag”. I kept a few, but that’s all I need or want.

Amanda R
Amanda R
2 months ago

I don’t think I’ll have much agreement here, but I’m drooling over all things Dior. For whatever reason, my heart has decided that it cannot rest until it has all of the house’s mainstays: the Lady Dior (in all sizes, please), the D-Joy (with the heart cannage!!), the Book tote (personalized! And the mini one with the strap!), the Saddle (have you seen the tooled leather ones?!), the Caro (in at least a couple sizes, pwease!), the 30 Montaigne (in different colors, s’il vous plaît!)

Oh, the astronomical prices! 😔 It’ll take me years to acquire all these. But my heart cannot rest!!! 👛🥺

Ali R
Ali R
2 months ago
Reply to  Amanda R

I, too, love Dior! I recently acquired the Bobby frame purse, but after having slight buyers remorse after spending $4500, I recently purchased two Polene bags. I have a hard time lately justifying that amount of money for a handbag.

Don aka Alyssa
Don aka Alyssa
1 month ago
Reply to  Ali R

Amanda, I want a Dior, which do you think is the most desirable, in your opinion?

Terri
Terri
2 months ago

Primo Atelier is still my favorite. Followed by Polene!

N R
N R
2 months ago

Loewe for me too! Alaia is a close second.

Mel
Mel
2 months ago

Margiela and Vuitton

Nanette
Nanette
2 months ago

Louis Vuitton is by far the bomb bags

Beryl
Beryl
2 months ago

Loewe and Mlouye. So many interesting styles and colors.

HotSundae
HotSundae
2 months ago

Loewe. Jonathan Anderson has pretty much claimed all my money for the next few years.

Babette
Babette
2 months ago

Hermès and Louis Vuitton for me!

Summerstorm
Summerstorm
2 months ago

Fendi and Bottega Veneta 😍

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