Pharrell’s First Bags for Louis Vuitton Are Here

A backstage look at new bags (and more) coming Spring 2024

Louis Vuitton Men s SS24 Bags

All eyes were on Louis Vuitton and Pharrell earlier this week when the newly appointed Creative Director for Louis Vuitton Menswear presented his first collection for the Maison.

Collectively, fashion waited to be wowed and wowed we were, with a massive presentation that showcased a variety of newness. Presented on Paris’ oldest bridge, the Pont Neuf, in direct view of Louis Vuitton’s studios, the collection embodies a connection between Paris and Virginia, the home state of Pharrell Williams.

A Juxtaposition of Two Worlds

Pharrell’s inspirations were clear – with the entire premise of the show surrounding the melding of two worlds, Louis Vuitton’s heritage with his own. The collection embodies love, unifying humans across various cultures and creeds, with inspiration coming from the sun, a guiding light.

That inspiration is seen throughout; there’s the collection’s warm palette, graphic rays, and glistening accessories. American varsity jackets were brought to the next level with Louis Vuitton’s Savoir-Faire. The classic sporty silhouette is reinvented in new textures with pearl embroideries, finished with the LVERS emblem, present throughout the collection; it is an ode to the slogan “Virginia is for lovers.”

Pharrell’s First Bags for Louis Vuitton Men’s 2024

As for the bags? Bold, bright versions of the classics stole the show, from new adaptions of the Speedy to heritage trunks, iconic Damier meets camouflage on bags and accessories alongside bright Monograms. Damier is a clear focus for Pharrell’s inaugural season, reimagined in a macro Atari iteration created by American Pixel artist ET Artist. The new pattern appears on various bags in bold hues like yellow, red, and blue. As for that new version of the classic Speedy? It is an ode to Lower Manhattan’s Canal Street, an everyday icon revived for every walk of life; it’s outfitted in supple-grained calf leather with a softened construction, allowing it to drape and bend in the true way it would with everyday use.

The much buzzed-about collection certainly did not disappoint, marking a new future for the Maison’s menswear but paying homage to its past. View bags from the collection below from the runway and in backstage imagery, courtesy of Louis Vuitton.

Louis Vuitton Men s SS224 Backstage 16
Louis Vuitton Men s SS224 Backstage 15

Louis Vuitton Men s SS224 Backstage 6

Louis Vuitton Men s SS224 Backstage

Louis Vuitton Details Men s SS24 6
Louis Vuitton Details Men s SS24 12

Louis Vuitton Men s SS224 Backstage 5

Louis Vuitton Men s SS224 Backstage 12

Louis Vuitton Details Men s SS24 9
Louis Vuitton Details Men s SS24 7

Louis Vuitton Men s SS224 Backstage 8

Louis Vuitton Details Men s SS24 4
Louis Vuitton Details Men s SS24

Louis Vuitton Men s SS224 Key Bags 9

Louis Vuitton Men s SS224 Key Bags 8

Louis Vuitton Men s SS224 Backstage 11
Louis Vuitton Men s SS224 Backstage 13

Louis Vuitton Men s SS224 Key Bags 2

Louis Vuitton Men s SS224 Backstage 19
Louis Vuitton Men s SS224 Backstage 7

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lulilu

Not impressed. Very unimaginative.

tara

Agree…….

Prada Psycho

In a word? Laughable. Thank heaven for consignment shops and access to vintage LV.

tara

Thank Heaven i been buying loui for 30 years now.

Evelyn

Why, exactly? What’s laughable is criticism with no substance. So vague. Much troll. Back it up, or take the ‘tude elsewhere!

tara

Bottom line,, it doesn’t look like loui creation; it’s a big spin to the look and the history, will see how it turns out. hope it doesn’t fall out to a lol topic.

Prada Psycho

No troll here. I’m a human being and a tPF member for almost 17 years. “Laughable” is a pretty straightforward comment. Speaking of ‘tude? Your comment was uncalled for. I made myself quite clear. I prefer vintage LV to this collection of nonsense. Any other shade you’d like to throw my way?…

tara

me too.

Winona

you’re literally the most curmudgeon-ed person about every single brand on that forum so I’m not surprised this coming from you.

Stick to vintage, it’s more affordable

JackieW

Maybe you shouldn’t insult people based on their religious and ethnic background. Calling someone out because they are WASP (White Anglo-Saxon Protestant) is racist. That’s inappropriate and shouldn’t be tolerated on PurseBlog.

Anon

Why are you more pressed to call out anti-white racism, which this isn’t, but not the anti-black racism that was in this comment section that this forum perpetuates?

JackieW

Y’all had already called out “Prada’s” multiple times… so nothing has been “excused.”

JackieW

My point is that you are CRITICIZING someone based on their race and cultural heritage. That’s uncalled for whether the person is white, black, Asian, indigenous, etc. You seem to have double standards.

Sally

You also realize WASP has been a demographic that has played a role in the marginalization, subjugation, and disenfranchisement of black people??? The people who, of this LV collection, are exalting. So the fact that you are sympathetic of this person’s microagressions is absolutely disgusting, albeit predictable.

It’s giving defending the out-of-touch billionaires of OceanGate, Elon Musk, and WASP.

Sally

And if you read a now removed comment of the original author. They weaponized their race and cultural heritage in criticism of LV’s shift in aesthetics and catering of audiences — which was blatantly indicative of WASP, and anti-black behavior, hence why I called it out.

You’re the one with double standards since Ive seen previous comments you made that were apologetic to microgressions of racism. Maybe stick to lurking

Joan

So… you’re saying that all WASPs are fundamentally rac-ist. Got it. 👀

Patricia

What’s worse is I’ve been in that Prada authentication thread once because I thought they would help. I saw their extremely pretentious and rude comments, not to mention how lurking in previous pages, I saw they classified two fakes as authentic and a real Prada bag as a fake.

Needless to say, I didn’t post and went with an actual professional.

spoiledinseattle

I really like most of them!!

Maria

Same!. Love the green speedy. I hope it goes to production.

tara

good for you; so buy them all up!

Cathryn

I really don’t understand the nastiness. Spoiledinseattle is allowed her opinion just like you are Tara!

Ken

Louis Vuitton meets Minecraft, Gucci, Kenzo and Loewe 😂 Not elegant anymore and looks somehow cheap……..oh obviously his debut collection is for rich celebrity as well as shit dealers.

tara

Exactly, like a big circus.

Angela

So many of these comments are undermined in racism, judgment, and jealousy. So cheers to Pharrell for stirring up the pot for the miserable to hate, and the lovers to unite. This collection is genius! And hello……runway pieces are always expensive. From any house. Do your research and stop hating.

tara

This is not about no racism, please do not go there with it. it’s just that it doesn’t look nice ok. Pharrell does not have anything to do with it or with what the people like and is use to seeing when it comes to loui. i so hope the clothing is a hit and not no clown outfits. My husband sure won’t be wearing it/ nor my brother.

vel

Well said. The visuals of his collection is very imaginative, fun and dope! I love the bags and the colorways too

Ken

I clearly remember how much I paid for LV x Stephen Sprouse, LV x Takashi Murakami( multi color, Panda and Cherry), LV x YK, LV x Jeff Koons, LV x Supreme weren’t over price. Considering they are such a special “ Collaboration Pieces”
Darling don’t know about you but I have enough disposable money money 💰😎
I don’t hate him but sick of “ HipPop” culture. Zipped your mouth 😝

tara

me too;

GEGEE

Correct, they all look like the LV family. Guess what, if they didn’t know it was Pharrell they would love the bags.

tara

Really? you think so? they are just not nice looking bags, sorry; no matter who’s behind the design and idea. all is a , “NOT”!

John

Nope. No matter the designer, this is ugly. I don’t worship any “designer” (I use this term loosely) because we all know there is an entire team working behind the scenes. But this collection is more than ugly, it’s fugly.

Farhy27

I didn’t like any of them.

Momo

Me neither. It’s dull and boring.

Fabuleux

I thought nothing could be worse than Louis Vuitton under Virgil… but I was very wrong. This is terribly unimaginative and boring. Just a bunch of rehashed ideas from previous designers or borrowed from other houses, all in awful color choices. I used to buy runway pieces under Marc Jacobs and Kim Jones all the time, but these days I prefer items from the regular collection.

sharon

that croc speedy is to die for!!!! and the large bag that looks like one of the LV shopping bags is my absolute favorite! i can’t imagine the cost.

James

The idea of shopping bags done in leather is nothing new (had been done by many houses), but I feel it’s very badly excited here. Looks very cheap and plastic in my opinion. Sure the price will be steep, as everything LV is launching now.
Prices are a joke…

Hervé

The concept of the shopping-bag-turned-luxury-bag is sooo overplayed. Every brand’s done it at this point. And that million-dollar speedy is just a gimmick to get blogs and magazines to write about the show. This is undoubtedly the worst LV men show since the brand started them.

Martin

It’s 1 million euro Sharon! It comes pave diamonds lock 🔒 and 18K gold chain( not a hole ). In addition, red and green monogram Keepall 50 is €10,000, red, yellow, blue and green monogram speedy 40 is €9,000, and speedy 25 is €7,500!!! 😱 Insane price.
Damier yellow 50 is €2,750, blue and orange is €2,650. Nano speedy in green, red and blue is €2,200. Again stupid price🤬🤬🤬🤬🤬🤬
I wonder if those speedy will sold out before heading to the stores. Crazy

nykos1011

It’s interesting to see so many comments about vintage LV and LV should go back to its old ways ..yadda yadda. Newsflash, Louis Vuitton is a part of LVMH …a 600B Euro company. Of course they’re going to experiment to keep themselves relevant to appease shareholders and younger buyers, especially in the ever growing Asian market. LV of yore would be deemed unimaginative, old, and stuffy. Time to embrace change

Sally

Yikes at the “certain demographics” comment. I’m not surprised this coming from you though.

bulk of the wealth, you literally only buy second hand vintage marked down by 80%, you were NEVER going to buy LV even if it catered to your unseasoned sense of taste.

Laura W

It’s one collection out of numerous collections released each year. It’s hardly problematic that one line released is what you consider “tacky” or as you believe “targeting of only certain demographics” which demographic is this targeting pray tell? I’m sure the collection will do well and satisfy a lot of people. Just because you like classics and vintage and can’t see value in a collection that shows evolution or change, doesn’t mean the houses need reminding of anything. The rest of us will embrace modernity.

Prada Psycho

All businesses have targeted demographic groups. What might you be insinuating?

CPL JD

In my humble opinion, most heterosexual men would not be caught dead carrying any bag, let alone a loud bag that screams the maker’s name all over it. So, who would wear these bags? People who are attempting to make their mark in the fashion world or get notice in social circles, get photographed, etc.. So, perhaps those with gender fluidity or cross gender leanings and who are active in social activism and or media. Every brand has its brand identity. LV seems to think that its LOGO is super cool, and apparently, so do some of its fan club. I have a business (unrelated to fashion). I put my logo on things, and GIVE them away, hoping people will use them and then remember me when they could benefit from my service. It would be cool if other people would pay me to wear my logo, but alas, that has not happened yet. The larger trend is away from using the logo as the essence of your product. LV will catch on or go by the wayside, eventually.

Brigitte

I m sorry you live in a place where heteronormativity hasn’t evolved since the 1950s. It’s very sad.

Laura W

I am insinuating nothing. I asked a question on your comment where you talk of lines being crossed and targeting only certain demographics. Care to answer the question or will you continue to deflect?

Angela

Bingo!!

MsSaucy

Exactly! I think most are looking for something to complain about. If they stayed the same with the vintage classics they would be crying how bored they are with LV and that it need revamping. Sighs

Travelbliss

The highlight bags of the show were the leather color Speedies. I guess his target audience are those that can afford these Speedy bags @ $9,000 usd/ ea. No thanks. I prefer my slouchy canvas Speedy 40 that can take a beating in any weather rather than these overhyped pieces. Someone needs to clue him in on who the target audience is. It’s not really hip hop audiences. The least he could have done was to offer the bags in the canvas version. I will say that he at least made an effore to “liven up” the Damier pattern.

Laura W

I am pretty sure he’s more clued up on the target audience than you. The proof will be in the pudding And people who like hip hop also buy luxury. Go figure.

ThebestPrincipalEver

As a 40 year-old professional Black woman that LOVES Hip-Hop and has friends who all loved and grew up on Hip-Hop; I respectfully disagree. We all make enough money as professionals to buy this line and trust that it will sell out. He knew exactly who his audience was. People who buy high-end luxury items, not just the entry level items. And yes, ALOT of us are children of Hip-Hop.

Travelbliss

Why do you feel you must state your race in your reply ?

Antonia

I think a lot of these bags are works of art….especially that large speedy with embellishments. I would bet the cost of that one is about 10k…..I would be afraid to use it.

Evelyn

Agreed. I’ve never seen pearls look so LV, and it’s a testament to his chops as a designer that it doesn’t look anything like his stint with Chanel. The collection might not be revolutionary, but he can hang with the best of them.

QuelleFromage

This is a great summation of this collection. Nothing revolutionary but serious chops is exactly it!

FashionableLena

I watched Pharrell’s video on the inspiration and thought process behind this collection before watching the show. It all made sense while watching it. I enjoyed the show as it was less about theatrics and unwearable items and more about the clothing/accessories. Loved the venue.

I’m sure that while there are many that have issues with the collection, I’m most certain that a lot of these pieces will sell out. Like it or not, those Speedys will sell at $9,000. They’re different than the regular canvas. Let’s be real, people complain about $10,000 Classic Flaps, but they are still being purchased. I see them EVERYWHERE in my daily life (not on social media) in an array of colors and fabrications.

Babar

Lol the video was just a bunch of pretentious nonsense for gullible buyers.

FashionableLena

If you say so. I liked it. However, I’m not a fan of LV. Not my style. I was only interested in seeing what Pharrell and his team were going to do. The last and only thing that I bought from the brand was a Pouchette Accessoire in 2001/2002. I still have and use it to this day. Nothing else from the brand interests me other than a steamer trunk. Maybe.

It may be pretentious nonsense for a gullible buyer, but that person isn’t me. I’m neither gullible nor a client.

Ant

Nothing but a HUGE DISASTER! Nope I won’t be buying any of this junk…it is worse than Virgil! LV has lost it’s way big time!

Adangerousbeauti

Ugly everything

Adangerousbeauti

Why do these people hold a duffle bag like a clutch. Geez

tara

you wonder why? so do i.

P S

Not to mention with their lackluster quality of today. That duffle is going to break within a year holding it that way.

MomIn4Inch

So fed up with LV experimenting. It’s just sad. They should go back to the classic travel company they once were.

Laura W

Thats what design houses do, they experiment. They all do. Otherwise they become stale and boring. Don’t worry they’ll still churn out the old classics and simple pieces to keep people with your mindset satisfied.

Angela Austin

Standing ovation. Exactly!!!

MsSaucy

And then you would complain about being bored with the same old styles. I think many people just look for something to complain about

Ant

Agreed, 1000%!

PurseBlog ❤️ Lover

There is one person constantly trolling the comment section and it’s exhausting. It’s okay to express an opinion, positive or negative, about the collection. But this person (probably some loser in her mama’s basement), just loves to be rude and aggressive. What a pathetic way to interact with others. Sigh

psny15

Pharrell is very very very well dressed so i think the LV team must be horrible because this is a disaster

Rebecca

These are wonderfully inspirational! I, for one, am delighted to see these fresh new takes on a classic brand. The the playful twist on familiar patterns is so appealing. And I’m hardly a young person or a niche audience, just a 49 year old in the southern US, with a love for color and style. I’ll take one of each, please and thank you!!

Israel Sands

I don’t see how the maison’s design dna is advanced.

MsFashionista1

There’s a dark navy blue crocodile Alma bag GORGEOUS 😍

Shanna

Love these.. very creative and not at all boring. Alotta haters that obviously cannot afford them or have zero style. 😐

Ant

Because someone doesn’t like something does not mean, that they can’t afford it! Some people have taste and class!

Ant

Clearly it can’t, sweetheart! As far as taste, I am not the only one that doesn’t like them!

Angel Willis

I don’t like these either. So I’m with you on this.
We can all agree to disagree and move past it hopefully lol

Ant

Angel I couldn’t agree with you more! Everyone has different taste and style! It seems that someone wants to take an attitude about it!
Have an awesome week!

Ant

Just give it up sweetie! You’re looking desperate now.

Slim

I like my guy, looking normal with a regular/decent suit and tie!

Biche

aka “Make Men Great Again” attitude.
It’s 2023, no one needs your outdated gender-normative standards.

Gcat

“Can’t wait until you’re gone” Wow wishing death on people older than you over an LV collection. Your parents and grandparents must be so proud. You’re probably buying LV on credit.

Laura W

“We”? Please don’t talk for others. Just speak for yourself thanks.

Claire

And your comment is ageist, and not worthy of a generation that wants to advance thinking….

AnOliveFollowedMeHome

No.

Love is Love

🏳️‍🌈🏳️‍⚧️🏳️‍🌈🏳️‍⚧️🏳️‍🌈🏳️‍⚧️🏳️‍🌈
You won’t tear us down!

Brigitte

Not sure why PurseBlog allows homophobic and transphobic posts.

Claire

Agreed! But they also allow ageist posts….

Hervé

My generation is expressing itself without worrying what people like you think! Freedom, equity, and love are most important to us. Not your judgmental and backwards attitude.

J.F

I actually like most of these bags, I love that he had a fun play at the Damien print, Even if it looks like Minecraft..Who cares. LV has had fun with Cherries, Fish eyes, Cats/Dogs,etc
It’s a form of art. Trolls are going to troll.
Congratulations to P.W on a great start to his career as the C.D of LV for Men, I think this is much better than what the woman’s line looked like.

Patricia

I understand life goes on and things must evolve however gone is true timeless elegance to mediocrity.

Aspen

Atrocious. However I didn’t have high hopes for him anyway. Try again next season I guess….

(Lulu)

I am a fan of the vintage LV. Although, my younger family would probably enjoy the bold colors of the new styles.

Handbaghanna

One word ……. UGH.

Greg Richards

The yellow crocodile speedy with diamond studded lock is reportedly going to cost €1 million euros to order.

King Abdol

If “new money” was a collection.

jiljenner

Love the pixelated camo. LOVE the pixelated camo teddy! Hate that the khaki exotic backpack is defaced with studs.

Jean

It’s called Damoflage I think.

Claire

Yep, digital camouflage.

Martin

Nah should call it as Minecraftdamo!

Claire

It’s older than Minecraft.

NurseOrPurse

This is a huge collection! And snaps to Pharrell for pushing the “play” button! Bright, cheery color combos jump-starting the speedy and carryalls I think looks terrific. Congratulations on this first collection!

Martyp

Let’s not forget that this is the Men’s collection, though 90% is intended to be unisex. LV, just like Dior and others are pretty “new” in this men’s game (not making men’s clothing, but the huge creating direction and runway shows) so we cannot really compare this to the heritage of women’s collections and accessories.

Salama

Louis Vuitton has been making men runway collections for over two decades.

Marty

Hence the “new” in my post……………
Can you give me the name of the men’s creative director back in 2000? Even 2010 (I think there were still real designers back then like Paul Helbers) ? Do you remember any notable item from these collections? When I said “new”, I meant that the men’s market has been really pushed and more visible these past years, while there was no real direction/hype before, just brands making clothing and accessories for men, unlike women’s collections.

Salama

Marc Jacobs, Kim Jones… I own multiple runway pieces from both eras.

Vesna

I am not enjoying all the “bickering” instead of just reading the comments about the collection (without critiques of others’ comments)….we all just have a variety of tastes which is natural and nothing to fight about…I personally do not own a single LV bag because I do not like logos and love softer, less structured bags, but LV small key holders and other SLGs I have are superbly made and last forever. In every collection there is about one item or idea I actually like…with Abloh it was a heat map, reminded me of a CMB heat map of the early universe and I liked the idea very much, here I would love the last green backpack but would probably remove the logo from the front.

cb_shoes

I see people in the comments section forgot how to have FUN. Pharell’s background is rooted in culture and streetwear, not luxury and couture. Streetwear in itself is lighthearted, camp, and yet again FUN.

raven3766

I love the Louis Vuitton Shopping bag.

Catherine

How very… colorful?

Laura W

I Love that he has played with the Damier by using colour, size, pixellation and embellishment. Keeping it fresh. I will be surprised if this collection doesn’t sell out quick.

Ben

It’s all be done before. Nothing new.

Lisa

It’s Summertime! Enjoy the beautiful and vibrant colors! For those who love it, do your thing. For those who don’t, don’t hate. It’s not for everyone.

Gcat

I love the speedy. Bags look fun. Just dislike LV as the fast fashion brand its become. They put out too many new collections back to back, so it’s all a blur, and a lot of waste to the environment. This comes right after Kusama, so now Kusama is stale. In a few months this collection will be stale, and LV will be onto the next collection.

Marcy

I just want the oversized newsboy hat. I hope it’s under $900.

Jeff

Love them!

Georgina

The mini speedy keychain is SO cute

SonShownu

i kinda like it, some is yes, some is maybe not for me

Sandra Clancy

I think this is the BEST collection I have ever seen LV have! I have been buying LV since the 1990’s. I hope to be getting some of this collaboration. So we’ll done!

Gram

Lol sure….

Rhon

It’s just as simple as… I like it or I don’t like it I’ll buy it or I won’t buy it NO need for unnecessary negativity

Mystery-Man

Yeah, the TARGET market for this new LV is definitely quite specific! Those who know – KNOW! Done!

Blanca Farfan

I like them. Good job Pharrell I am buying and supporting right now Merry Christmas to me and a Prosperous New Year to ALL.

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