Back in February, Matthieu Blazy’s much-anticipated debut collection for Bottega Veneta debuted on the runway. The buzzy collection was followed by well-deserved praise for Blazy’s debut, which marks a new chapter in this new era of Bottega Veneta. The collection explores what makes Bottega Veneta Bottega Veneta at the core, marking a fundamental return to the essence of BV’s brand DNA. It is meant to build upon the past in a modern way, and now the brand has released its fall 2022 ad campaign, which further cements Blazy’s direction for Bottega Veneta.

The Creative Vision of Matthieu Blazy

The internet became abuzz with chatter yesterday when Bottega Veneta’s fall/winter 2022 ad campaign dropped. It is, after all, more than just an ad campaign, it is an entire compilation—over 30 images—of Blazy’s vision for Bottega Veneta, and his inaugural designs are the star of the show. The campaign came to life under the watchful direction of Matthieu Blazy, tapping various creators—some established photographers, some new to the fashion space, to shoot the campaign over a period of weeks. It was this collaborative spirit that spoke to the essence of Bottega’s DNA.

“Bottega Veneta was created by a collective of artisans. This is the history, and this is how we approached the campaign: together, with many different ways of seeing” – Matthieu Blazy

The images feature a cross-generational cast, cementing the idea that this Bottega is for one and all. The collection feels contemporary, yet Bottega Veneta’s most-iconic House codes are omnipresent. The House’s Intrecciato weave remains a focal point, and rightfully so. After all, Bottega is, first and foremost, a leather goods company.

The Bags of Fall/Winter 2022

Many of the pieces shown in the campaign have been launched online and in-store, though some are available for pre-order only. These include the Sardine bag, which was one of the standout runway bags, the Tosca, and the Pad Cross-body bag. We’re also given a further look at the fall collection beyond just the runway pieces (plenty of new Jodie Bags, Cassettes, and more). Discover Matthieu Blazy’s New Bottega in the campaign images below, courtesy of Bottega Veneta.

Image 1 and 2 Bottege Veneta Fall Winter 2022 2 Image 3 and 4 Bottege Veneta Fall Winter 2022 3 Image 5 and 6 Bottege Veneta Fall Winter 2022 4 Image 7 and 8 Bottege Veneta Fall Winter 2022 5 Image 9 and 10 Bottege Veneta Fall Winter 2022 6 Image 11 and 12 Bottege Veneta Fall Winter 2022 7 Image 13 and 14 Bottege Veneta Fall Winter 2022 8 Image 15 and 16 Bottege Veneta Fall Winter 2022 9 Image 17 and 18 Bottege Veneta Fall Winter 2022 10 Image 19 and 20 Bottege Veneta Fall Winter 2022 11 Image 21 and 22 Bottege Veneta Fall Winter 2022 12 Image 23 and 24 Bottege Veneta Fall Winter 2022 13 Image 25 and 26 Bottege Veneta Fall Winter 2022 14 Image 27 and 28 Bottege Veneta Fall Winter 2022 15 Image 29 and 30 Bottege Veneta Fall Winter 2022 16 Image 31 and 32 Bottege Veneta Fall Winter 2022 17 Image 33 and 34 Bottege Veneta Fall Winter 2022 18 Image 35 and 36 Bottege Veneta Fall Winter 2022 19 Image 37 and 38 Bottege Veneta Fall Winter 2022
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Max Brownawell
Max Brownawell
1 month ago

YSL Mombasa flashbacks anyone?

Baggladdy
Baggladdy
1 month ago
Reply to  Max Brownawell

That’s all I see

TaJuana
TaJuana
1 month ago
Reply to  Max Brownawell

Exactly!

Unlimited Minutes
Unlimited Minutes
1 month ago
Reply to  Max Brownawell

YES! And it looks like they’re going back to Maier-esque designs. Which…not mad at all.

Aspen
Aspen
1 month ago

Hell. No. They’re destroying the elegance and its ability to be understated but luxe. Every house is turning into street wear and too relaxed looking and I’m over it. If I wanna look that way, I’m not gonna spend thousands to look extremely casual.

Guest
Guest
1 month ago
Reply to  Aspen

This!
I dont think Bottega needed my money anyway. So I went to Brunello and Loro Piana for my understated outfit after Bottega turned into a shit show.

PeggySue
PeggySue
1 month ago

Photographing a black bag against black clothes makes it impossible to see it.

pinksky777
pinksky777
1 month ago
Reply to  PeggySue

That’s the point. They don’t want you to notice the “bag” is as big as a couch cushion lol

PeggySue
PeggySue
1 month ago
Reply to  pinksky777

That isn’t a bad thing. I appreciate a bag with versatility. 😉

rufiny
rufiny
1 month ago

I love the playful look of the black pillow bag and the fishbone handle bag

Sandra
Sandra
1 month ago

I love everything about this collection. It reminds me of the best years under Maier’s leadership.

Gucci Exquisite