Over the past six months, we've discussed the problems that plague Prada's handbag business (and, therefore, its business at large) on a number of occasions. Chiefly among them are the brand's reliance on saffiano leather, which is not really a luxury material, and the lack of diversity in its bag mix. The bags that graced the runway during the brand's Fall 2015 runway show appeared to be an attempt to address those issues.
More than anything, Prada appears to have heard and heeded its customers' complaints about a lack of fine leathers in its day bag lineup. Although there are a couple printed saffiano bags in this collection, they're all covered in seasonal prints, and the flat leather bags all look buttery and soft. (When I first flipped through the photos, the phrase "well-moisturized" came to mind, but that's weird.) (But also maybe it's accurate?) For the super wealthy among us, the bag parade also featured crocodile and ostrich in gorgeous candy shades that show off the hides' natural characteristics and variations.
These bags were also staunchly functional, unlike many of the brand's past runway bags, which have featured odd strap proportions, jeweled embellishments and overall designs that sometimes seemed to be intentionally ugly. Not only were these bags pretty and proportional across the board, but they felt like exactly the kind of bags a woman would want to carry to work. An ingenious double-layered design created the appearance of a casually slouched, unzipped bag, even while the bag is fully closed. With the exception of the printed saffianos, all of the bags lacked the ubiquitous Prada triangle.
These bags won't solve all of Prada's problems (some people will likely still call them boring or bland), but they're a solid step in the right direction, as well as an indication that Prada is listening. Check out all the bags from the runway show below.
[Photos via Vogue.co.uk]
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