Lana Del Rey’s path to stardom may have been carefully planned, but that doesn’t take away from the fact that it happened. Truth be told, I love her music. I have it on in the background while I work often and I totally dig it, a fact which I’m not even going to deny. Mulberry realized Lana Del Rey is a new “it” girl, and now she has an eponymous bag to prove it.

We covered this bag when it was first seen on Lana and announced by Mulberry. The bag dropped today on Net-A-Porter and I believe you should take another look at the Mulberry Del Rey bag. Mulberry has designed quite a few hits, including its much-lauded Bayswater and Alexa. If you’ll remember, the Mulberry Alexa was named after Brit star Alexa Chung and the bag itself became highly sought-after.

The design is simple like most Mulberry designs. Honestly, there isn’t much to report on. The tote shape of the bag has an East/West finish and there are double top handles. The leather on all Mulberry bags is extremely thick, which tends to make the bags both durable and heavy. This is why I always love optional shoulder straps, especially from bags known to be on the heavy side.

I was and still am a major fan of the Alexa, and I’m not sure the Del Rey will be able to fill its metaphorical It-Bag shoes. Do you think it will? Either way, if you want this bag, you better hurry because it will certainly sell out quickly. Buy via Net-A-Porter for $1,250.

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