When I first saw the Loewe Amazona Multiplication Bag on the runway, it gave me that little smile you get when you see something clever, but not necessarily funny. Jonathan Anderson, Loewe’s creative director, is a master of that–he works in all kinds of unexpected touches and details, but in a way that’s not at all kitschy. Instead, his flourishes tend to highlight structural things about his garments or fashion in general, which is what he does with the Amazona Multiplication.

The practice of making a day bag and then making at least one or two successive, smaller versions of that bag once it catches on with shoppers has been a staple in the accessories market for the past two years. The practice makes sense, as long as the bag’s proportions are of the sort that shrink well: if a consumer likes the bag as a work option, then why not give her a smaller version to use on weekends? Little bags also appeal to younger consumers and help fill out a brand’s price continuum, so they’re an addition with a lot of benefits.

This new version of the Amazona gentle skewers that practice by layering the outline of a mini Amazona over the exterior of the full-size version, complete with protruding handles. And while this bag likely won’t be a broad consumer hit, I could see it being very popular with the shoppers who have already taken a shine to Anderson’s cerebral designs at Loewe, and there are tons of street style stars and influential fashion people in that group.

I like the bag a lot because I like it when designers are clearly contemplating the tropes and conventions we take for granted as part of the accessories industry, although I’m not sure I’d buy it for myself. If you would, it’s available now for $2,850 via Net-a-Porter. Either way, tell us what you think in the comments!

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Share Your Thoughts With Us

  • Sparky

    I’ll leave it.
    Usually the stuff I don’t like ends up being a big hit. Good thing I’m not a merchandiser!

  • Leaving it on i-10

  • lovebeigeandblack

    Leave it. This is a very unattractive bag.

  • Sandy

    Leave it…

  • AshleyG


  • FashionableLena

    Leave it. Too busy. I also don’t get all of the silver hardware then there’s that one gold piece.
    What is the point of the small handle in the front?

  • Lori

    Ugh, this is awful!

  • psny15

    oh my, this is very unattractive!

  • chae

    Too busy. Leave it.

  • Sara

    Eye sore

  • Tinsley Proust

    I always liked the Amazona for it’s simplicity. Not my taste.

  • Dave

    Amazona is a simple and smart bag perfect for all the day. But Amazona múltiplication is a new twist with “trampantojo” Whats pretend the eye. This is a century XVI tecnique in painting.
    If you like something more natural buy the clásic Amazona but something different and original the Amazona multiplication.
    Puzzle is another option!!!!

  • Justice J. Srisuk

    Hrm. I don’t like it but I get what whomever designed it was going for.
    MAYBE the idea would’ve been successful had the designer (or design team) played around with the proportions of the trompe l’oeil-outline of a mini bag and made it smaller or made the whole bag larger, it wouldn’t look so cluttered.
    I always commend people for taking big risks in design, but in this case, the effort most certainly fell flat.