Louis Vuitton’s Alma bag has been around for about 90 years, and it is easily recognizable by both designer handbag lovers and non-handbag lovers alike. The classic shape is one of the most iconic designs in handbag history. It’s been reimagined by Louis Vuitton countless ways since Coco Chanel herself first commissioned a larger travel piece of a similar shape in the 1930s. Additionally, other brands have taken a cue from the handbag giant, producing their own Alma-esque silhouettes.

The Alma is a true classic that never goes out of style, and with big brands putting a focus on old and existing classics, it comes as no surprise that Louis Vuitton has just released a brand new version. Called the Neo Alma and crafted from soft, supple Monogram Empreinte leather with rounded top handles and a removable shoulder strap, Louis Vuitton’s latest Alma bag is incredibly eye-catching and the brand’s latest must-have. The Neo Alma in Monogram Empreinte comes in two sizes, the BB and the PM size. While both bags have the detachable shoulder strap, allowing for maximum versatility, sizing wise the BB would work best for day to night, while the PM is the perfect day bag. The spacious PM size has dimensions of 13.8″ W x 9″ H x 5.9″ D while the BB comes in at 9.8″ W x 7″ H x 4.7″ D.

Pictured above, the Neo Alma BB comes in three colors: cherry berry, noir and creme. While the PM, shown below, currently is online in only noir and creme. Both bags feature a microfiber lining in a contrasting color and iconic Louis Vuitton details such as the classic padlock and key tag. The updated embossed leather paired with the timeless details make this bag a beautiful modern classic. The Neo Alma BB just launched today and it retails for $1,960 via Louis Vuitton while the Neo Alma PM is available for $2,370.

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