Somewhere between the minimalism of quiet luxury and the all-mob-wife-everything aesthetic, a quirky, cool, and unlikely summer trend emerged.
Inspired by easy summer sailing along the Mediterranean coast, drinking an Aperol Spritz on the beaches of Positano, or sunning on a yacht in Santorini, the “tomato girl summer” aesthetic began circulating on social media in 2023.
Defined by easy, breezy pieces, lightweight neutral fabrics, pops of red, and—of course—tomato prints, the fun part about tomato girl summer was that you could channel vacation vibes no matter where you were. As expected, brands hopped aboard the trend.
There was STAUD’s viral tomato version of the fan-favorite Tommy Bag (which sold out almost instantly), Miaou’s tomato-print dress, and, of course, many of us can’t forget last year’s meme-inspired Loewe tomato clutch.
Move Over Tomato Girl Summer—Loewe’s Artichoke Clutch Is Here
Now, Loewe is ditching tomato girl summer in favor of something greener. With the launch of its latest Paula’s Ibiza collection comes a new viral must-have—the Loewe Artichoke clutch. True to its name, the bag is crafted to mimic a real artichoke, complete with leather leaves.
Quirky-cool design aside, the clutch reemphasizes Loewe’s storied craftsmanship, featuring a metal frame and soft nappa lambskin. Finished with a classic Loewe donut chain, the interior opens to reveal a tonal green leather lining. Retailing for a cool $6,900, the bag is quickly picking up steam on social media and is already sold out online.
Are you ready for an artichoke girl summer?
If I had 7k to spend I would love to have one 🙂
ME TOO!
Me too!!
The artichoke bag charm is amazing as well- and available online!
Thank goodness whimsy is still around in abundance. Love these quirky bags 😍