Gucci

Sabato De Sarno’s First Collection for Gucci Is Finally Here

Get the scoop and shop our favorites now!

Gucci Ancora is finally here, launching today online and further solidifying the beginning of this new chapter for the House of Gucci.

Though we now have a pretty good idea of what De Sarno’s Gucci looks like following his inaugural runway show and his first campaign, which kicked off 2024, it’s still exciting when the first pieces drop online. Inspired by the idea of falling in love with fashion again, the collection does just that for many.

From RTW wardrobe staples that ooze cool to classic slingback pumps and elevated loungewear, the first online drop from Gucci Ancora is a delight. Of course, the bags are here too; with fun colors and textures on the updated Jackie 1961 to more pieces from the runway, there’s something fresh for everyone.

Check out our favorite pieces below!

Our Favorite Finds From New Gucci

GUCCI Signoria Slingback Pump 1
GUCCI Signoria Slingback Pump
$1,100 via Gucci
SHOP
Gucci SQUARE FRAME SUNGLASSES Large Background Removed
GUCCI Square Frame Sunglasses
$550 via Gucci
SHOP
GUCCI Jackie Small Shoulder Bag 1
GUCCI Jackie Small Shoulder Bag
$3,200 via Gucci
SHOP
GUCCI Techno Garbadine Caban
GUCCI Techno Garbadine Caban
$4,200 via Gucci
SHOP
GUCCI GG Soft Small Top Handle Bag
GUCCI GG Soft Small Top Handle Bag
$4,800 via Gucci
SHOP
Gucci GUCCI LUCE SMALL SHOULDER BAG Large Background Removed
GUCCI Luce Small Shoulder Bag
$3,200 via Gucci
SHOP
GUCCI MOON SIDE MINI SHOULDER BAG Large Background Removed
GUCCI Moon Side Mini Shoulder Bag
$2,980 via Gucci
SHOP
GUCCI BAMBOO 1947 SMALL TOP HANDLE BAG Large Background Removed
GUCCI Bamboo 1947 Small Top Handle Bag
$4,500 via Gucci
SHOP
GUCCI Extra Fine Knit Hooded Sweater
GUCCI Extra Fine Knit Hooded Sweater
$3,900 via Gucci
SHOP
Gucci GG EMBOSSED SHINY LEATHER SHORTS Large Background Removed
GUCCI GG Embossed Shiny Leather Shorts
$2,980 via Gucci
SHOP
Gucci SMALL BUCKET SHOULDER BAG Large Background Removed
GUCCI Small Bucket Shoulder Bag
$3,200 via Gucci
SHOP
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Anna

I am SO UPSET about the new lobster claw clasp. It looks like Rebecca Minkoff, not Gucci. And that shiny, crinkly leather is not it. Why do companies do this? I swear it’s like they’re changing things just for the sake of changing them.

Adangerousbeauti

it feels like Hermes verrou bag with the bathroom stall latch. You can find a replacement of these hardwares at the hardware store if yours break.

Becky

I don’t get the appeal of the shiny leather either. And I rarely see people actually carrying them, so I don’t think we’re in the minority.

lizziek

seriously Gucci, did we need a topless model in a panty to introduce a new bag style? Why don’t we do this with mens bags? have nude men parading with their breifcases and man bags? I didn’t want to see anything from this collection after the first image.

Non Merci

Yes, it was disgusting when Tom Ford had nude models showcase his bags a few years ago, too.

Lulu

Actually love how the nudity in this ad is so simple and unfrivolous. Makes the ad all about the bag rather than bringing in too many textures and layers with clothing.

Vivian

YES!! I totally agree with you. I love the nudity here as it celebrates a woman’s body. I think the campaign is beautiful.

KdB

A $4,000 sweatshirt. Joke’s on the customer and these labels are laughing all the way to the bank.

Maia

When I see someone wearing some banal garment with a giant logo plastered on it I just think fashion victim. Luxury goods should actually be luxurious; exceptional fabrics, exquisite design, and flawless execution. This is just sad.

R N

I was thinking the same thing. That is just gross.

edia

everything but the prices are average

Terri

Quite disappointed, to say the least. The hook and clasp are *gasp*

Andrew

Looks like quality is up – bags have leather linings again. Clothes are mostly silk, cashmere, and wool.

Bougiebaglady

Bring Michele back. Loved his uniqueness and creativity!!

Saymama

I hated Michele’s era of Gucci! And the lack of imagination with serpentine design on everything!!! So glad that era is over!!!

Vivian

Sales were in a slump with AM.

Heather

I don’t pay designer prices for patent leather.

Deliah Boerleider

Love the small top handle bag and the new bamboo handle. Why did they change the Jackie lock? 😕

Georgina

Love the shoes, so sexy!

Dannd

Seriously, you have a multimillion dollar design budget and all you can come up with for a clasp is a cheap looking lobster clasp?? Like are your supply lines cut off so badly you thought people wouldnt notice? Where is the design in that? Gucci usually SCREAMS GUCCI and this SCREAMS WALMART. Dont mind the nude model, it’s not like her nipples are showing in some vulgar way to get attention to the brand. Everything here seems very dated or at least can date very quickly once you drop $3k on it.

Fabuleux

I love it! I might have to give Gucc’ another look!

Sandy

Not a fan of crinkled leather but the 1947 bag is so cute! I am still hopeful about the new Gucci director, I really like Gucci!

Mel

I love the little patent burgundy Gucci Bamboo 1947 top handle, it looks adorable! Haven’t been interested in this bag before in other colours but in this colour? Love it.

Aqila Agha

Me too and just bought it.!

Adangerousbeauti

the crinkly patent leather is so cheap and ugly.