When our contact at Rue La La emailed us two weeks ago with the exciting news that they were going to sell an astounding selection of vintage Hermes bags, we immediately knew that it was going to be a good opportunity to take a road trip to Boston and get to know the team, learn about the operation behind Rue La La and get a taste of what the event was going to have in store for us. As with the previous events, we knew that the good folks at Rue La La were not going to spare effort, cost or energy to create another exclusive private sales event that will excite their members.

The purpose of this article is to give you an intimate look at the inner workings of Rue La La and a sneak peek at the upcoming event.

All along I was under the wrongful impression that Rue La La was a rather small company operating under the parent company Retail Convergence. This may have been the case a few years back when they first appeared as a new player among the private sales sites. Since though, Rue La La’s tremendous success has ignited a massive growth of its division to a point where the team counts 300+ employees strong.

The headquarters and almost the entire retail devision is located in a gorgeously renovated old brick warehouse in the Seaport region of Boston. Over the past 3 years the operation has expanded across multiple floors, with dedicated floors for offices, meeting rooms, and the content production.

Speaking of production, I got quite excited when we visited the floor on which the production team was prepping and photographing the products that were specifically destined for the upcoming sales event. The numerous and elaborate product photography setups would put a lot of professional photo studios to shame. So elaborate in fact that I was considering moving in and playing with all the wonderful pro toys on the floor.

Boasting over 2.6 million registered members, it comes as no surprise that Rue La La ranks among the most successful private sales sites in the US.

We do expect designer handbags to appear on private sales sites like Rue La La from time to time, but hearing that they curated an event of this magnitude is something that will get all of our readers excited.

Stay tuned for a preview of the bags that will be featured in the upcoming Hermes event next Tuesday, November 16th!

Do not forget to sign up for a free account at Rue La La!

P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

  • louch

    I can’t wait to see what bags they have on sale!!!

    • We will be following up to give you all a look at what is to come – trust me, it is an amazing assortment!

  • Michelle

    Wow! What a great peak inside the world of online sales sites! To be honest, I never expected such an elaborate operation or a place of this magnitude! It’s wonderful to finally know what it’s like! Thank you!

  • bindc

    Wow! Thanks for the sneak peak behind the scenes. That’s pretty cool.

  • Ame

    Man would I would not give to work there!

  • zaali

    WOW- You were in Boston!…Again WOW for Ruelala- Been a member from the start…HERMES- What will happen to their server that day…:D…

  • Stylista

    What a great post! I’d love to spend a day with them! Loving the gumball machine!


  • Bagolicious

    Great to see the behind the scenes of ruelala. I shop regularly through them along with hautelook.com, gilt.com, onekingslane.com, and shoeline.com. Those are all my personal favorites. I save a bundle.

    I just got a great deal on ruelala.com last week as they had a 24-hour, I think it was, deal to buy a voucher for $25.00 and then get 25% off of all Frette linen, but only at Frette linen boutiques in California. I jumped on that deal right away and used my $10.00 ruelala credit toward the $25.00 voucher and zipped across the freeway to buy my new collection of Frette bed linen. http://www.frette.com. I saved a bundle. I check ruelala almost daily.

  • Staci

    Vlad, your pics are fantastic! Thanks so much for the behind the scenes look at Rue La La! I can’t wait to see the Hermes preview! :-)

  • M Allen

    Now THAT’S a shoe closet !!!! Green with envy !!

  • cari

    love this! can’t wait for the sale.

  • Aisha

    I really wish they accepted international credit cards or shipped world wide. Its an amazing business and I’m so jealous of you all who can get to use it!

  • Jenna

    Vlad, your pics, as always, are stunning. Thanks so much for sharing.

  • 19yearslater

    I don’t believe I’ve seen anyone wear gloves to handle a product since Amazon bought an original copy of The Tales of Beedle the Bard. Very cool.

    • Every photographer and assistant that touched the products did so with white gloves. We were offered a spare pair if we wanted to hold any of the pieces.

  • Tracey G

    Wow, this is a very cool behind the scenes post. I love how colorful the pictures are. (ipad)

  • Isabel


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  • Tiffany

    Looks awsome! (ipad)

  • S.J.

    looks great (ipad)

  • S.J.

    i would love an invite (ipad)


    love the gum ball machine (ipad)


    should have a bag every color in the gumball machine (ipad)


    love the shoe collection (ipad)

  • Jen

    Great photographs! (ipad)

  • helen

    Your Rue la la mentions are making me curious. (ipad)

  • What an unbelievable lame waste of everything.   There is a sucker born every minute…and they wear Herme.