The House of Ferragamo is in the middle of a major transformation. With the appointment of a young, new creative director, one of Italy’s most historical luxury brands is on the precipe of change.
As fashion moves away from traditional marketing, shifting focus to the generation that’s grown up in the digital age, it’s not surprising that Ferragmo is joining the list of heritage brands hoping to modernize.
While it’ll be a few months until we’re able to see what’s to come from Maximilian Davis, for now, we’re taking a look at the latest from Ferragamo in the midst of its transitional period.
The New Ferragamo
For Spring/Summer 2022, Ferragamo introduces a fun, creative twist on the classic bucket bag. The Cage Bag, though a modern, fresh interpretation of a classic silhouette, has historical roots dating back to the ’50s. The Kima Sandal was created by Salvatore Ferragamo himself in 1951, featuring a woven leather body; the Kima was defined by an interchangeable leather or silk interior, which also defines the new Cage Bag.
The bag is constructed using strips of leather, perfectly combining heritage style and the sophisticated skill of Florentine artisans. The Cage’s outer body is crafted of smooth, Italian calf leather with a soft leather drawstring pouch on the inside. The interior pouch can also be swapped out with fun, seasonal prints offered by the House as well.
Introduced as part of the Ferragamo Spring 2022 Collection, the new Cage bag is inspired by the dynamic and fierce women of the now, representing just a small part of what’s to come next from the House of Ferragamo.
Purchase via Nordstrom for $2,400
I don’t hate it but I don’t love it either, meh!
I am usually not a Ferragamo fan, but I quite like this! Very elegant.
It’s not that exciting or interesting. The $2400 price tag serves to make it an easy NO!
I think this is fantastic. I can’t wait to see what else they come up with. Fun.
I’ve already gotten this in 4 colors – I liked it so much! The interior pouch is interchangeable, and snaps to the bottom of the “cage”. Both the short & longer straps are removable. The longer strap is most def long enough for crossbody. Bag is bigger than you’d think, certainly large enough for everyday wear. Last, the leather outside & in is divine! Received a few compliments & some asking “who makes that bag?”!
This bag is fun especially the one with the fabric bag inside
I Love it. I saw a classic, east west bag with a „gancini“ style closure and a relatively long arched/stiff looking handle. Similar to the big Chiquito jacquemus bag, but more beautiful.
I d been looking at le grand chiquito for the stiff large handle, but find the bag a bit cartoonish in that style. The ferragamo one was on point ! Wished I d know what it is called ! And I m glad my impression ferragamo is killing it out of the blue is validated. I hope they become the next hot thing