The House of Ferragamo is in the middle of a major transformation. With the appointment of a young, new creative director, one of Italy’s most historical luxury brands is on the precipe of change.
As fashion moves away from traditional marketing, shifting focus to the generation that’s grown up in the digital age, it’s not surprising that Ferragmo is joining the list of heritage brands hoping to modernize.
While it’ll be a few months until we’re able to see what’s to come from Maximilian Davis, for now, we’re taking a look at the latest from Ferragamo in the midst of its transitional period.
The New Ferragamo
For Spring/Summer 2022, Ferragamo introduces a fun, creative twist on the classic bucket bag. The Cage Bag, though a modern, fresh interpretation of a classic silhouette, has historical roots dating back to the ’50s. The Kima Sandal was created by Salvatore Ferragamo himself in 1951, featuring a woven leather body; the Kima was defined by an interchangeable leather or silk interior, which also defines the new Cage Bag.
The bag is constructed using strips of leather, perfectly combining heritage style and the sophisticated skill of Florentine artisans. The Cage’s outer body is crafted of smooth, Italian calf leather with a soft leather drawstring pouch on the inside. The interior pouch can also be swapped out with fun, seasonal prints offered by the House as well.
Introduced as part of the Ferragamo Spring 2022 Collection, the new Cage bag is inspired by the dynamic and fierce women of the now, representing just a small part of what’s to come next from the House of Ferragamo.