New York Fashion Week commenced today, and that means a bit of mayhem for most fashion websites and writers. The PurseBlog team tackles NYFW in a bit of a different way; our focus is on the bags and accessories going down the runway, as well as the bag trends on display among the show-goers themselves. We’ve planned coverage that we’re sure you will love, including some of the biggest names in fashion and Vlad’s street style photos.

I always love seeing what people are carrying; I want to get ideas for my next purchase and take the temperature of the market. Fashion Week may have just kicked off, but I am anticipating seeing many industry insiders with the Fendi By The Way Bag, one of my new obsessions. The By The Way bag was released last summer, and since its debut, the design’s popularity has steadily picked up steam.

I’m among those who love the bag, and among the reasons is because there are so many versions in such a large variety of colors, materials and textures. I love the simplicity of the design; the under-the-radar appeal is precisely what lures me in. Like one of my other favorite bags, my Gucci Bamboo Shopper Tote, the Fendi By The Way Bag also has three interior compartments, which is ideal for organization.

And can we talk about this pale blue hue? I’m in love, and not only am I obsessed over it, but it may be the next bag I add to my collection. Are you loving the Fendi By The Way as much as I am? Purchase via Net-A-Porter for $2,115.

Fendi By The Way Light Blue 1

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