I opine about Fendi a lot, but right now, its handbag business is the most interesting on the luxury mass-market. Six months ago, I’d have told you that there’s no way I’d ever feel even the slightest temptation to hang a $700 furry monster keychain from every handbag I won, and here we are today. That temptation is real, and based on how quickly the Fendi Bag Bugs sell, I’m not the only one feeling it. Today, though, my temptation is for the Fendi Demi-Jour Shoulder Bag.

The 2Jours has been so successful for Fendi that its transformation into other bag structures was inevitable. Fendi’s inventiveness, both in construction and detail, has been its hallmark lately, though, so it shouldn’t be surprising that it didn’t take a super-obvious route when turning the 2Jours into the Demi-Jour. The hardware bar across the bag’s top is the same, as is the overall angular-minimal feel of the design, but this shoulder bag gets its own identity impressed upon the 2Jours DNA. If only all brands were so thoughtful when fleshing out full lines based on their most popular bags. Buy through Net-a-Porter for $1,850.

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