Last week, when New York City was experiencing one of its coldest days ever, the Fendi Madison store was heating up. The store had its grand opening with a star-studded event, but earlier in the day, Vlad and I had the ultimate pleasure to see the store prior to the official opening. In a total "pinch me" moment, it was Fendi CEO Pietro Beccari who greeted us downstairs and walked us into the beautiful boutique, chatting about the cold weather and the new store.
The store is located right off the corner of Madison Avenue and 57th street, flanked by the likes of Dior and Chanel. The two-story location is spacious and airy but retains an intimate feel. The upstairs is where the best of the bags were located and where we spent most of our time, popping back and forth between the most glorious furs and the bag areas.
Along with the store opening, Fendi was celebrating the 3Baguette charity project, in collaboration with five iconic New York women: Rihanna, Rachel Feinstein, Sarah Jessica Parker, Jourdan Dunn and Leandra Medine. Each of these women were asked to personalize a 3Baguette bag, and each gave their touch and style to the bags. The end result is five one-of-a-kind bags that are up for auction, the proceeds of each will go to benefit the charity of each woman's choosing. The online auction ends March 13th, and the bags range in price from $20,000 to $56,000 right now. Click here to bid on the five bags.
I've been loving what Fendi creates in the past year, and the brand just keeps getting better. The By The Way Bag comes in the perfect pastel hues for spring, and it's one of my current bag crushes. Of course the Micro bag trend is getting a big boost by Fendi as well.
If you are in NYC, you should definitely stop by the new Fendi Madison store at 598 Madison Avenue. It's filled from floor to ceiling with some of the most lust-worthy items. And if you can get in on the auction and you actually win, let us know all about the bag. We will be green with envy on so many levels.
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