Fashion Week

Loewe and Bottega Veneta Ruled New York Fashion Week

Industry insiders chose carries from two storied luxury brands

Each fashion week, brands select their most marketable handbags to be carried by attendees they personally dress for their show. These often include social media influencers, A-listers, and close friends of the brand.

Because of this street style-driven marketing tactic, it’s not always easy to spot which bag brands are having a moment vs. which bags are being carried because of the paycheck behind it.

In today’s fashion week landscape, spotting the bags that are actually trending is better determined by looking toward the industry insiders. What are the editors, buyers, creative directors, and stylists carrying?

Aside from the classics and occasional mysteries, Bottega and Loewe seem to own the arms of these industry-defining personalities of NYC.

Loewe and Bottega Bags Ruled NYFW 14
Bottega’s Hop Bag is the latest fan-favorite
Loewe and Bottega Bags Ruled NYFW 12
Season after season the Loewe Puzzle is a top choice

“I definitely see Bottega a lot,” says Julia Spicer, a long-time street-style photographer. And “Loewe wasn’t even on [her] radar” until suddenly it was everywhere, their Paris fashion shows quickly becoming a highlight of each season.

Battling for (and sharing) It-bag status, Loewe and Bottega’s reign over the fashion girl has been ramping up for years. Outside the NYFW shows, the street-style scene is now a parade of woven Bottega leather and intricate Loewe Anagrams.

With neither brand based in NYC, this is far from a marketing ploy.

The Brands of Choice

Spotted by PurseBlog carrying two distinct Loewe handbags this past NYFW, Anna LaPlaca, fashion editor at Who What Wear, says Loewe speaks to her own “fashion values,” citing how the bags are “artful without being too trendy” and are “always wearable, never gimmicky.”

On the love shown to Bottega and Loewe by the industry’s taste-makers, LaPlaca points towards the brands’ “logo-free handbags that manage to still be iconic and recognizable to industry insiders without being too loud about it.”

“Elements like the paneled leather on the Loewe Puzzle and, of course, Bottega Veneta’s Intrecciato technique are what make bags from these brands more subtle than the designer It-bags that came before them,” continues LaPlaca.

Loewe and Bottega Bags Ruled NYFW 20
Anna with her Loewe Goya Bag

As saturation throughout fashion capitals and social feeds rise, I do wonder if the dwindling IYKYK-factor once relished by carriers will have consequences for success in the future as quiet luxury continues to reign supreme. Still, as fashion week street style continues to be a tool for spotting market trends, signs of a slow-down are nowhere in sight.

Handbags and Beyond

From Bottega green to the Loewe tank and shows that create buzz season after season, handbags aren’t the only products of these fashion houses having moments year over year, the mark of a house that should have no issue maintaining their top spot.

As for the next bag to buy from these two top contenders? Anna LaPlaca points towards the Loewe Puzzle Fold Tote being “the next It buy,” adding her prediction that Loewe might overtake Bottega as “the must-have label” as “more A-listers reach for their bags in place of others.”

Loewe and Bottega Bags Ruled NYFW 11
Bottega Veneta’s Jodie Bags are always a favorite

Most Voted
Newest Oldest
Inline Feedbacks
View all comments
9 months ago

Love my raspberry puzzle bag!

9 months ago
Reply to  Donna

I have been thinking about it for years and years and now I am going to get a large size one! It’s so unique design and good for traveling too( easy to pack ). 😊

9 months ago

Normal. They are two brands with a lot of history, who manage the skin like no one else and on top of that with very talented creative directors.

9 months ago

Both brands really pushed updates to their classics this past year so this makes sense. Still my favorite time of year with all the individual style as well as the influencer/influenced pushed style.

9 months ago

I’m so tired of these freaking bags being shoved down my throat by every fashion blog! IT’S OVERDONE LIKE THE LV NEVERFULL. 👎 Please stop wearing these basic B trend bags 🤮🚫