Though label-mania is still going strong with plenty of brands, I tend to prefer more subtlety when it comes to my personal affinity for logo-wearing. But I am not here to fool myself or anyone; many times, I pick a brand and an item not only because of the quality and craftsmanship but also because of the brand’s notoriety. With all the talk of quiet luxury, the Loewe Anagram has quickly turned into the logo that I can’t seem to stop thinking about. It’s quiet in that unless you are a fashion follower, you may not know it, and it also does not say the brand name.
All Love for Anagram
And so, I bring you an assortment of my favorite Loewe Anagram items. This includes that tank top that everyone has (and yes, even with that being said, I still want it), some bags that are perfect for summer, and other bags that expertly and unexpectedly weave and integrate the Anagram logo. If you are looking for a touch of a designer item in your wardrobe this summer and also love a recognizable while being not-so-recognizable logo, you’ll love this assortment of Loewe Anagram items (of which I want them all).
Too logo-centric for me. LVMH is turning the brand into Spanish Louis Vuitton… and I don’t mean that as a compliment.
Except in the monogram, I don’t see any relationship with Louis Vuitton. Anyway, monogram has all brands such as Celine, Valentino or Goyard. What I do see is that you don’t like Vuitton at all.
I don’t mind Vuitton and I even own a couple of travel bags. What I find terribly disappointing is that LVMH is transforming Loewe from understated and refined brand to loud and obnoxiously fashion-jargonaut.
This is where I believe Kering has been smarter than LVMH (for once) by protecting Bottega Veneta from falling into that trap.
The difference between the Loewe of now and that of before the JW Anderson era is that before few knew it despite having quality standards in leather the same as Hermes and now we are talking about it with stores in London, NY, LA and 39 more in China, (in contrast, in Japan it was already known for more than 50 years). To those of us who know the brand of our entire lives and of past generations, it may call our attention a lot or we are “fought” by certain models but I think it is a commercial strategy adapted to the tastes of consumption that of course almost all brands do. On the other hand, there are clothes that do not have a logo and if you see an anthurium flower, some arms or a pixelated print it is perfectly recognised as something from Loewe and not to mention bags like Flamenco, Puzzle or Amazon that with a mini logo in a corner you know how to recognise without any problem.
In the 90s there were already megalogos and in the Amazona bag it carried it in relief. The pity is that there were no articles like this to talk about it.
Any chance you could consider submitting an article as a guest writer on the topic daveloeweyou?
🤣🤣🤣 My sister in law says the same. My work has nothing to do with fashion but I’m a great Loewe fan, I confess it.
Say it ain’t so? 😛
Yes, in fact Loewe has been Spain’s luxury label for many decades now. When I moved to Spain in 2004 my mother-in-law introduced me to it because I had never heard of it. I was surprised by the quality of the buttery leathers and the intricate logo (the logos were already there). She has a whole archive of bags from many decades ago and clothes (v. Classic and a little stuffy), and she gave me one bag for Christmas once. She was a vip client for years but not anymore because they closed the Loewe store where she lived. She even got special Loewe Christmas ornaments every year! When they changed their strategy they closed shops in all minor Spanish cities. Funny that Loewe has become so famous internationally now! I always had associated it with Spanish old ladies, imagine! My husband had some amazing suits, which they don’t make anymore. But their leathers remain excellent! And as you said they have been big in Japan for a long time.
this doesn’t seem like quiet luxury because their logo is on every item – even If it may not be recognizable to the average person, you are still advertising their brand
They do have monogram bag. I do not like all the clothes with the logo, and it is not quiet luxury at all. Those trousers, the tank top and the sweatshirt are quite boring, they do not have anything special, it is all about the logo.
This logo are 4 Ls, created in 1970. In this grand there are items with a big logo and others with a discrete one.