Rosalia and Dior Celebrate the Iconic Lady Dior

A match made in modern handbag history

The Lady Dior is one of the most famous (and most beloved) handbags in modern handbag history, and there is truly no better bag to spotlight alongside the House’s new Global Ambassador, Rosalia. A symbolic ode to Dior’s past and present, the Lady Dior embodies Dior’s distinct style.

Each season, the emblematic silhouette is given new life by current Creative Director Maria Grazia Chiuir, reinvented in new iterations that speak to the modern woman while holding onto Dior’s rich history and savoir-faire. The Lady Dior is at the heart of the House’s DNA, and this season, it is celebrated once again in new campaign images staring Rosalia.

Icons Meet

Lensed by Collier Schorr, the images showcase the versatility of the Lady Dior while celebrating both Rosalia’s multifaceted talents and femininity. The campaign is meant to showcase the versatility of the Lady Dior, how it can really be worn by anyone and everyone, regardless of age or style.

The campaign captures Rosalia’s unique talents and magnetic vibe, a personal expression shown through style; she makes the Lady Dior her own.

The campaign features multiple iterations of the iconic bag, from matte leather to shiny patent studs and more. All these years later, the Lady Dior still echoes Dior’s most important House codes, which were set by Mr. Dior himself. The final touch ties back to Christian Dior as well—the unmistakable D-I-O-R charms.

Discover more from the campaign below and shop the Lady Dior via Dior.

Rosalia x Lady Dior 5
Rosalia x Lady Dior 4
Rosalia x Lady Dior 6
Rosalia x Lady Dior 3
Rosalia x Lady Dior 9
Rosalia x Lady Dior 7

images © Collier Schorr, courtesy of Dior


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2 days ago

I think the Lady is one of the most sophisticated, elegant, sexy and beautiful bags!

2 days ago

Bags are nice but Rosalia?? Don’t think she is a right person.
Having said that I don’t feel any desire to buy anything from Dior at this moment
Feel like done with Dior ✔️

20 hours ago
Reply to  Nina

True, and very interested in seeing PB’s response to the Dior scandal while they are running a campaign for them at the moment. PB states that their adverts are clearly labeled, but this post just seems to be more marketing.

2 days ago

I love this campaign! The Lady bag is one of the most iconic bags ever, I love the new purple one on site. I’m going to my store this week to see it in person!