Introducing: the Dior Bobby East-West

The Dior Bobby is reimagined for Cruise 2022

One of the biggest bag launches to come out of 2020 was the Dior Bobby bag. Designed by Maria Grazia Chiuri for Dior’s Fall 2020 collection, the Dior Bobby fuses timelessness with modernity. It features odes to iconic House details and is named after Christian Dior’s beloved dog, Bobby.

The Bobby bag is a hobo-style bag that is light and compact, featuring a flap design closure that is easily accessible by its clasp and decorative CD buckle. The Bobby also features a back pocket with an embossed 30 MONTAIGNE signature on the back, the address of Christian Dior’s first-ever boutique. Since its creation, this new House classic has been reimagined in various sizes, leathers, colors, and patterns.

Now, for Cruise 2022, Maria Grazia Chiuri has reinterpreted the iconic Dior Bobby bag once again in a cool new shape. The rectangular Bobby East-West takes all the elements that we love in the Bobby and pairs down the shape to be even more modern and fresh than before.

Now available in stores and on dior.com, the new Bobby East-West is available in box calfskin in shades of Rose des Vents, Black, Latte, Yellow, and Amber. It’s also shown in Dior’s classic Oblique Canvas. The East-West Bobby comes with a removable strap that is also convertible, allowing for cross-body, shoulder, or hand-carry wear. Finished with a suede lining, interior flat pocket, and the classic Christian Dior military-inspired buckle, the East-West Bobby is elegant and sleek, yet not overly dressy for day wear. Discover now via Dior.

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psny15

props to dior for making an ugly bag uglier – i wouldn’t carry this if i was given this bag for free – 1955 is calling this bag back

not this

I couldn’t agree more. Ugh.

psny15

This bag could have been good but the old shape and the clunky unnecessary buckle don’t help it’s cause

Taetae

Just a plain leather bag with CD hardware, hardly any artistry to it

Kaly

So ironic that there’s ad for the Coach Tabby lower on the page—the similarities!!
😱

MissC

I like the Bobby, but not in this format. It does not translate well.

TKS

I miss Raf. MGC has been OKAY but I feel like she’s played out her hand.

SegoIJ

Never understood the appeal of this bag and this hasn’t helped at all

Gemma

Dior has not been making anything that I’ve fallen for for a really long time, except for the book tote. It’s nice.

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