The House’s iconic floral gets a vibrant makeover
For Dior Cruise 2019 Maria Grazia Chiuri reintroduced the toile de Jouy print. This iconic motif was first used by Christian Dior himself dating back to as early as 1947. And now, for a special Chinese New Year collection, this motif has been reimagined in a beautiful red floral which features blooming hydrangeas. Hydrangeas are associated with grace, gratitude and prosperity, which go hand in hand with Chinese culture. Additionally, red is a color of importance to Chinese culture, said to symbolize good fortune and joy.
Dior's launch comes on the heels of many major fashion houses also releasing special capsule collections in celebration of Chinese New Year. Though many brands have chosen to honor the Year of the Pig a bit more literally, Dior's capsule collection takes a different direction with its incredibly feminine designs. View the entire campaign below courtesy of Dior.
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