Coach is the most quintessentially American of handbag brands and it always has been, even before Stuart Vevers arrived to explore traditional workwear and the American West with his first collection as Coach’s creative director. At the center of that collection is the brand’s newest marquee design, the Coach Rhyder Bag.

Coach Rhyder Satchel, $495 via Coach

Coach Rhyder Satchel, $495 via Coach

Coach Rhyder Shearling Messenger, $1,300 via Coach

Coach Rhyder Shearling Messenger, $1,300 via Coach

The Rhyder line is all about a mixture of familiar details; longtime Coach lovers will recognize the brand’s signature turnlock and hangtags, while anyone interested in fashion will pick up on the rugged details that balance the luxurious finish of this bag. They’re adornments that usually signal the weight and heft of a product, but the Rhyder is unexpectedly light and easy to wear.

Coach Rhyder 24 Satchel, $350 via Coach

Coach Rhyder 24 Satchel, $350 via Coach

For its debut season, the line contains a satchel in three sizes and both north-south and east-west proportions, a messenger in rich textures like shearling and python-embossed leather, and color options ranging from bright red nubuck to staid black leather.

The Rhyder is the essence of modernized Americana, which seems just right for this week. National Handbag Day is an American holiday, after all.

You can shop the Rhyder via Coach, starting at $350 for a small leather satchel and topping out at $1,300 for the shearling messenger.

Coach Rhyder Satchel, $495 via Coach

Coach Rhyder Satchel, $495 via Coach

Coach Rhyder 33 Satchel, $650 via Coach

Coach Rhyder 33 Satchel, $650 via Coach


P.S. Please consider supporting our small, bag-loving team by clicking our links before shopping or checking out at your favorite online retailers like Amazon, Neiman Marcus, Nordstrom, or any of the listed partners on our shop page. We truly appreciate your support!

Share Your Thoughts With Us

  • Sarah

    I seriously love this bag! The mini version is calling my name!

  • Aurora

    I’m glad that people are pleased with the direction that Coach is taking, but the only thing about me that is pleased is my wallet. Not loving any of the new designs from Vevers, but we’ll see what future seasons bring.

    • The direction is definitely different – I think it will take some time to see how it continues to unfold. Some love it right now (like me) others don’t.

  • Maice

    I only have 1 Coach bag, and it’s from over 4 years go, so I am definitely not one of the long-time Coach fans who buy consistently from the brand. I have always respected and appreciated the brand and its bags though. Having said that, my opinion would clearly be of an “outsider” – and my view is that the new bags look quite interesting. I am even contemplating getting one of their new bags. I can certainly understand how some long-time “Coachies” might not be taken with the new direction/designs though.

  • Renee

    Dear COACH, racking your brain on how to get back on top. The answer; up your prices and go back to producing in the US.!
    You’ll knock it out of the friggin park.

    • LizzieHollowaybot

      my Aunty Bella recently got an awesome red Cadillac SRX by working online from home… browse around this website -> FREELANCING WORK <-

    • Graefka

      Moving production back to the US would be wonderful.

  • Barb

    I’m really digging it!

  • Rosa Lily

    A few weeks ago, I had to go to the department store to see the bags for myself. I have to say that I was very impressed with the new styles and the workmanship of the bags. The prices, I feel, are still kept at an affordable medium depending on the material of the buyers interest. I was never a Coach fan until recently and what’s even better is the less use of the printed logo – not much of a logo fan. That Rhyder 33 is definitely on my list!

  • HBEpps

    wow offically impressed. #musthave

  • FashionableLena

    I have an older Coach bag in the turquoise color that looks eerily similar to the purple one. I’m assuming that these are re-issues.

  • Aimee

    This bag seems very Balenciaga Moto-inspired to me… What do you guys think? I think it’s lovely. I love the the 33 satchel. And for those of us who can’t splurge on the Balenciaga it’s a nice one to settle for!

  • Alex575

    The Rhyder line reminds me of Proenza Schouler’s PS1 Medium and PS1 Tote. I bought the Rhyder Satchel and I like it for an everyday bag.