Coach is the most quintessentially American of handbag brands and it always has been, even before Stuart Vevers arrived to explore traditional workwear and the American West with his first collection as Coach’s creative director. At the center of that collection is the brand’s newest marquee design, the Coach Rhyder Bag.

Coach Rhyder Satchel, $495 via Coach

Coach Rhyder Satchel, $495 via Coach

Coach Rhyder Shearling Messenger, $1,300 via Coach

Coach Rhyder Shearling Messenger, $1,300 via Coach

The Rhyder line is all about a mixture of familiar details; longtime Coach lovers will recognize the brand’s signature turnlock and hangtags, while anyone interested in fashion will pick up on the rugged details that balance the luxurious finish of this bag. They’re adornments that usually signal the weight and heft of a product, but the Rhyder is unexpectedly light and easy to wear.

Coach Rhyder 24 Satchel, $350 via Coach

Coach Rhyder 24 Satchel, $350 via Coach

For its debut season, the line contains a satchel in three sizes and both north-south and east-west proportions, a messenger in rich textures like shearling and python-embossed leather, and color options ranging from bright red nubuck to staid black leather.

The Rhyder is the essence of modernized Americana, which seems just right for this week. National Handbag Day is an American holiday, after all.

You can shop the Rhyder via Coach, starting at $350 for a small leather satchel and topping out at $1,300 for the shearling messenger.

Coach Rhyder Satchel, $495 via Coach

Coach Rhyder Satchel, $495 via Coach

Coach Rhyder 33 Satchel, $650 via Coach

Coach Rhyder 33 Satchel, $650 via Coach

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