Coach creative director Stuart Vevers might be British, but he embraces classic American culture, especially that of the American West, with very open arms. He’s been mining the Americana aesthetic for Coach 1941’s collections since he arrived several seasons ago, and for Coach 1941’s Spring 2017 collection, Vevers added a touch of a classic American icon: Elvis, whose name and visage appears on several of the bags that are available in very limited quantities to buy immediately via Coach’s website.

The collection as a whole features the studding, rough stitching, patch embellishments, leather accents and the rich, dark color palette that have become the brand’s hallmarks under Vevers, with the seasonal additions of intricate embroidery and bandana-print silk scarves. There are also plenty of tassels, chains and locks, which make this collection the brand’s most ambitious and detailed yet. These are the kind of bags that could easily elevate a simple jeans-and-sweater look into something much more fashion-forward, which makes them a smart buy if you’re looking for key pieces to usher your wardrobe in a new direction.

Below, check out both the immediately available bags and our own exclusive photos from inside Coach 1941’s Spring 2017 show, including backstage shots and close-ups of some of the bags, scarves and small accessories from the collection. A handful of bags, as well as a special run of leather biker jackets and Elvis T-shirts from the collection, can be purchased through Coach for a limited time. Some pieces have already sold out, so if you see something you like, time is of the essence.

Coach Dinky15 with Elvis Charm
$295 via Coach

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Coach Dinky15 with Elvis Charm
$295 via Coach

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Coach Dinky15 with Elvis Charm
$295 via Coach

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Coach Dinky15 with Embellished Elvis Patch
$395 via Coach

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Coach Dinky15 with Embellished Elvis Patch
$395 via Coach

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Sandy
Sandy
6 years ago

The bags looks expensive even with the amount of embellishment, to me, that is not easy to do. A little like what Gucci is doing now for less money.

Megs Mahoney Dusil
6 years ago
Reply to  Sandy

I’m actually with you. I think the other thing to keep in mind is when a show takes place, the set and makeup and overall vibe can be quite different and theatrical which gives an overall vibe. But the bags on their own might not be as ‘intense’ as the collection as it was shown, ya know?

Sarah
Sarah
6 years ago

I actually really like this direction Coach is taking. It’s crazy but in a good way

Canuck65
Canuck65
6 years ago

I think these are just hideous.

Lori
Lori
6 years ago

My goodness Coach has gone in a different direction! I can’t decide if I hate these bags or think they are genius. I think that i am way too old for them, hence my confusion. But so happy to see them going for IT!

MaureenB
MaureenB
6 years ago
Reply to  Lori

Totally agree. My initial reaction was that I didn’t like them at all, but the more I look at them I think they are cool but just not for me.

Cari
Cari
6 years ago
Reply to  MaureenB

Totally agree…Cool, but I’m too old too carry them and get away with it. I would feel like I’m trying (way) too hard!

beatrice.trotter
beatrice.trotter
6 years ago
Reply to  MaureenB

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missarewa
6 years ago

I got a little dizzy from scrolling. Too much everything

psny15
psny15
6 years ago

i think this is crazy yet fun and relevant!

Lauren
Lauren
6 years ago

Every single bag looks garish, hideous and cheap.

E Cooper
E Cooper
6 years ago

Not again! Coach was tacky for so long with all the cheap monogram and mall crap but had gotten back on track a couple years ago. But now, off track and tacky again. This is not cool. It is cheap looking. Who are they trying to appeal to? They should go back to their roots (again) and work with that. This is not Coach. It looks like they sold their name.

CatR
CatR
6 years ago
Reply to  E Cooper

I can answer who they are appealing to–me! I’m in my 20s with disposable income, which I imagine is the demographic Coach is courting with the last few collections. A few years ago when coach was producing the cloth monogram as their signature component, I was not interested in their products at all. Now… I’m coming around. I went into a store a few weeks ago and looks and felt the new products, and I’d argue that this is the heritage Coach–the leather is fantastic and the attention to detail warrants the new, higher prices.

JKNY
6 years ago
Reply to  CatR

Completely agree with you. Ten or 15 years ago I would’ve been all over this collection.

FashionableLena
FashionableLena
6 years ago

Hot.
Mess.

Tinsley Proust
Tinsley Proust
6 years ago

So fun!!!!

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