On Thursday, Natacha Ramsay-Levi announced that she would be stepping down from her post as creative director of storied Parisian fashion house Chloé. The former designer took to her instagram page to express both her gratitude towards the brand as well as her optimism for the future stating: “Over the last four years, I have had the great privilege, with the support of Chloé’s teams, to express my own creativity. I am very proud of what we have accomplished together with kindness, consistency and authenticity”. She then took the time to address the current climate in fashion, alluding to a commitment to help the industry make necessary changes that have been a longtime coming. Though she has yet to announce her next move, she was quick to express her respect and appreciation for her time at the brand.
“Over the last four years, I have had the great privilege, with the support of Chloé’s teams, to express my own creativity. I am very proud of what we have accomplished together with kindness, consistency and authenticity” – Natacha Ramsay-Levi
Chloé was quick to name a successor, announcing earlier today that Gabriela Hearst would replace Ramsay-Levi as creative director. Hearst is no stranger to the world of design, and she knows what it takes to run a brand after launching her namesake label 4 years ago. With a keen eye for innovation and design, plus a focus on sustainable luxury, Hearst’s collections have seen incredible success.
CEO Riccardo Bellini spoke highly of Hearst, expressing his sincere excitement towards this new partnership and pointing out Hearst’s creative talent and spirited leadership. And, at a time when consumers are more focused on sustainability than ever before, Hearst is the perfect candidate to help execute the brand’s vision of becoming more socially and environmentally conscious. Hearst expressed her excitement for the new roll, sharing her eagerness to execute this commitment while building on the vision of both her predecessors and founder, Gaby Aghion.
Fashion has long since been on the precipice of major change, and this move comes at a time when the industry has seen more upheaval than ever, both with the musical chairs-like game that creative directors have been playing for the last few years as well as given the current socio-economic climate. It will be interesting to see how Hearst interprets the Chloé girl, as well as the brand’s classic House codes of Parisian meets bohemian romantic. The designer will present her first collection for the brand in March, Vogue confirmed.