2021 was a big year for Chanel, and Chanel VIPs, who will soon be getting their own private shopping boutique with an experience catered to them, have soaring profits to thank. The French luxury powerhouse recently released its annual revenues and profit, Business of Fashion reported earlier this week, citing a 50% jump in revenues, even beating out its pre-pandemic profits.

Chanel Trumps Its Competitors

While profits fell the year prior due to the global pandemic and store closures, in 2021, Chanel rebounded, with its sales growing far quicker than the luxury market as a whole. Chanel, which increased its prices a whopping 3 times last year, stated that it believes growth was driven by a balanced mix of both higher volume and price hikes. Additionally, it’s worth noting that the luxury brand largely focused on its marketing efforts in 2021, spending a massive 1.8 billion dollars on advertising campaigns and digital marketing.

Revamping the Customer Experience for VIPs

The most intriguing and likely controversial bit of info to come from the House of Chanel is its push towards expansion, but not how one might think. With its increase in sales came an increase in foot traffic and, in turn, customer wait times. The brand is committed to serving customers, especially its big spenders. By early 2023, Chanel aims to roll out private boutiques that will strictly serve its top-spending clients.

“Our biggest preoccupation is to protect our customers and in particular our pre-existing customers. We’re going to invest in very protected boutiques to service clients in a very exclusive way.” – Philippe Blondiaux, CFO

Currently, Chanel lags in terms of its number of boutiques worldwide, with its presence roughly half as noticeable as Gucci or Louis Vuitton. A notoriously tight store network is something the company will continue to maintain. It currently has only 250 fashion boutiques, which begs the question, will these private boutiques really make a difference in curbing wait times for customers?

What do you think about Chanel’s move towards calculated expansion?

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Korrine
Korrine
4 months ago

To the people angry about this in the forums, how is it any different than first class seating or the VIP section of a club for friends of the house/high-rollers? Chanel isn’t hindering or downgrading the purchase experience for clients that are too poor to be VIPs. You can still shop at regular Chanel stores no problem.

And I remember a few members here whining and complaining that Chanel’s VIP perks sucked compared to other luxury brands, well here’s them making an effort to show they appreciate VIPs.

ladyet
ladyet
4 months ago
Reply to  Korrine

Some of these comments are really weird. 🥴 Clowning people for not being a part of an exclusive club bc they’re don’t spend a literally salary’s worth of money on bags/accessories/clothes is not the flex you think it is. Get a grip.

Passerine
Passerine
4 months ago
Reply to  Korrine

It’s tone deaf and patronizing in the extreme to refer as non-VIP clients as “poor”. Very few poor people are buying $8000 bags. And it could very well be that the clients can afford high-end Chanel items but choose not to buy them. Here in Switzerland, multi-millionaires routinely take trams and buses to get around town. Doesn’t mean they can’t afford Maseratis.

I have no problem with Chanel giving special treatment to their highest-spending clients. Banks, car dealers, airlines etc all offer perks to clients that spend large amounts. But that doesn’t mean Chanel gets to treat non-VIP customers with disdain. All customers should be treated with courtesy and appreciation for their purchase, whether they’ve bought fine jewelry or a single lipstick.

Kate
Kate
4 months ago
Reply to  Passerine

Yes because Chanel should treat you like Queen Elizabeth because you spent $40 on a lipstick. LOL get a grip.

Korrine
Korrine
4 months ago
Reply to  Passerine

I literally said: “Chanel isn’t hindering or downgrading the purchase experience for clients that are too poor to be VIPs. You can still shop at regular Chanel stores no problem.”

So you’re still getting the “luxury” treatment at regular Chanel boutiques. VIPs are getting a heavily upgraded treatment at special VIP boutiques. Please don’t misconstrue my comments

Passerine
Passerine
4 months ago
Reply to  Korrine

Then stop referring to non-VIP customers as “poor”. That is literally snide and uncalled for. As well as inaccurate unless you have a direct link to the detailed financial profiles of everyone who puts foot into a Chanel boutique.

Go away
Go away
4 months ago
Reply to  Passerine

People can refer to any level of client however they want to. Just because you’re so hyper sensitive about everything doesn’t mean anyone else should have. to walk on egg shells just because you’re too pathetic to deal with words. Get a grip.

Korrine
Korrine
4 months ago
Reply to  Passerine

I didn’t refer to non-VIP customers as poor per se, I literally said: too poor to be VIPs. Maybe check yourself first.

Guest
Guest
4 months ago
Reply to  Passerine

This is what I have been saying all along! I completely agree. You don’t know who your clients are. I don’t get why customer service is not in the vocabulary of luxury brands anymore. Although sometimes, I get the SA’s attitude because in some boutiques you dont get to have lunch if you dont meet your sales quota for the day. I even heard that backstabbing and client stealing is rampant on this business. After all, they work on commission.

Korrine
Korrine
4 months ago
Reply to  Guest

Chanel SAs doesn’t work on commission so no, another falsehood on your part.

KatherineS16
KatherineS16
4 months ago
Reply to  Korrine

absolutely they do!

Lorelei
Lorelei
4 months ago
Reply to  KatherineS16

Absolutely they don’t. My SA at South Coast does not.

Guest
Guest
4 months ago
Reply to  Korrine

Also provided that this is true IN YOUR LOCATION! I dont get why make such condescending comments as poor, trash, entitled, God. Maybe Chanel SAs are just shitty people who dont like their jobs IN YOUR LOCATION.

Guest
Guest
4 months ago
Reply to  Korrine

In where I live they actually do. Also you can literally check it on Glassdoor. You’re living in a bubble.

Korrine
Korrine
4 months ago
Reply to  Guest

Yeah, comments from TWO YEARS AGO. You’re living in the past

Passerine
Passerine
4 months ago
Reply to  Guest

I do have to say that the Louis Vuitton, Bottega Veneta, Dior and Ferragamo SAs I have encountered in Basel, Zurich and Lugano have all been exemplary in their attitudes: gracious, professional and helpful. And genuinely pleased that I shopped with them. I’ve worked in retail myself and firmly believe that if you don’t enjoy interacting with customers, you should find a different kind of job.

Mimi D
Mimi D
4 months ago
Reply to  Passerine

Exactly!

Fabuleux
Fabuleux
4 months ago
Reply to  Passerine

When people claim that they are consistently receiving bad customer service, it’s usually a reliable sign that the issue is with the client, not with the employees.

Suri
Suri
4 months ago
Reply to  Fabuleux

No one is saying that they are consistently getting poor customer service at all stores. They are saying that they are getting bad customer service at CHANEL.

Mimi D
Mimi D
4 months ago
Reply to  Fabuleux

100% Correct!

Rebecca
Rebecca
4 months ago
Reply to  Korrine

I still don’t get why people are so mad at a LUXURY brand doing this.

like the entire business model of luxury is excluding the poors. So you’re mad you’re too poor to be part of the club? Want a whambulance for your first world problems? Spend more or go shop at Coach and Michael Kors with the rest.

mel
mel
4 months ago
Reply to  Rebecca

k

CeauxCeaux
CeauxCeaux
4 months ago
Reply to  Korrine

They are just mad because they don’t spend enough at Chanel to be considered a VIP. Jealousy, plain and simple.

Maria
Maria
4 months ago

Finally, Chanel is making the effort to ensure their loyal clients are treated well. Let’s hope it expands to the US. Clearly, there are already people bitter about the move by making exaggerated claims about the bags falling apart quickly as if they can afford more than one of them in a decade to be able to assert that claim ❤️

Nancee
Nancee
4 months ago
Reply to  Maria

I’ll respond as your comment was directed towards me. I own several Chanel bags that I bought when Chanel gave a damn about their reputation and quality. In fact, I own a Chanel bag, 30 years old, that looks incredible and is of exceptional quality. I showed my daughter and she was shocked at the age because it was so well made. However, at least in the past 5 years the quality has greatly diminished. I won’t buy a product, for thousands of dollars, when the seams rip, chain breaks, etc. Also, they only look back 5 years and fix their bags, with the receipt, which to me is not good customer service.

However, with Hermes I took in a 20 year old bag, without receipt, and they refurbished the corners and scratches on the exterior, which its something Chanel won’t do. If I’m buying a bag I expect the company to back up their service and if they don’t I’m not throwing away thousands of dollars for inferior quality bags.

Mimi D
Mimi D
4 months ago
Reply to  Nancee

Exactly! That’s why I will stick with Hermes!

Maria
Maria
4 months ago
Reply to  Nancee

lmao if your bags’ seams are ripping and chain breaking then it’s a matter of how you treat your bags. Not even people on the purse forum had that level of deterioration, so it’s clearly a you problem.

And I applaud Chanel for only accepting repairs with a receipts, why should they cater to people who don’t buy their bags from them? Could be a fake. Plus, that’s the best repercussion from buying from a slimy reseller or secondhand.

Nancee
Nancee
4 months ago
Reply to  Maria

Since you seem to know me so well let me educate you. I have 10 Chanel bags, that I bought directly from Chanel, when they made quality bags. In that sense, my bags look pristine because I take excellent care of them. However, in the past 5 years the bags have deteriorated. If you want to expand your research beyond Purse Forum you might actually learn something. Enjoy your uneducated viewpoint because now you’re making yourself look ridiculous.

Also, Chanel will only repair bags looking back 5 years. Does that sound like a company that stands behind their brand? No.

CINDY
CINDY
4 months ago
Reply to  Nancee

I agree with Nancee. I also have been a loyal Chanel customer for about 20 years. I also own several Chanel bags. The quality from a decade ago is impeccable, solid and durable. I never had to inspect the bag before I purchased it.

I love Chanel but the Coco Handel I last purchased , the chain was falling apart the first time I used it ( I actually did not even brought it out to use it yet, it was broken right out of the box…) . I took it to Chanel store, It was free to fix but it took more than 6 months to have the bag delivered back to the store….I am not sure I want to purchase a bag and have my money stay in the store for more than 6 months without being able to use the bag. Honestly, I feel a little bit hesitate to purchase in Chanel now…

Benedict
Benedict
4 months ago
Reply to  CINDY

The truth is you can read threads on the Chanel forum from 10 years ago in which members complain about how bad the quality has become and how it was better before, etc. Same on the LV, Gucci, and every other brands’ forum. It’s a consistent pattern. Maybe the quality continues to consistently decline (and bags will be made of butcher paper in 2023) or maybe there is something with how customers perceive the luxury experience. In my opinion, a lot of people who are now priced out of buying a lot of luxury bags the way they did 10 years ago because of steep price increases conveniently blame the decline of quality…

Maria
Maria
4 months ago
Reply to  Nancee

Chanel will repair bags past 5 years upon discretion of the manager and at a fee. So no, not entirely true. Vintage items have been repaired before, but people don’t bring Vintage items to repair since gold-plated hardware gets swapped for the new, gold-toned hardware so people rather go to Leather Surgeons.

Apple will only repair devices free looking back 1 year, does that mean they don’t stand behind their brand? No . that’s poor logic on your part.

Seems like you don’t know Chanel at all.

Eve Jobs
Eve Jobs
4 months ago
Reply to  Maria

Yes, the Apple warranty is 1 year. But you can also buy apple care. Since you’re wrong on that one. I imagine you are wrong on many other things. I really hope Chanel is paying you else this is kind of sad.

lalarey
lalarey
4 months ago
Reply to  Eve Jobs

So you’re saying you’ll be happy if Chanel had a ChanelCare program where they further overcharged people for an extended warranty on their bags? That’s worse and makes it sound like they only care to stand behind their bags if you pay them exorbitantly more. Poor argument.

Maria
Maria
4 months ago
Reply to  Eve Jobs

I also find it so interesting in this comment section that those who are anti-Chanel and anti-VIP-stores for some reason are resorting to purposely misinterpreting comments, making false and broad statements about the brand’s quality, and all while attacking others for voicing their opinion.

Gimme
Gimme
4 months ago
Reply to  Maria

Interestingly, the people who are vehemently pro-Chanel when Chanel customers bring up legitimate concerns regarding aftercare make baseless accusations that critics cannot afford to shop there.

Brands don’t have to commit to aftercare for their products, but customers notice those who do at higher price points. It’s not about saving money on repairs, for many customers want to send their items back through the brand to ensure quality repairs.

It’s also not lost on me that there are some “poor” vocabulary choices in this thread. Some people needed to invest in education, not leather accessories.

Maria
Maria
4 months ago
Reply to  Eve Jobs

Which is NOT a free service unlike Chanel et moi so I don’t know what equivalencies you sought to conjure with that comparison

Nancee
Nancee
4 months ago
Reply to  Maria

Again, you don’t know me. I’m extremely knowledgeable about Chanel, but if it makes you feel better to think otherwise than feel free. Also, I’m not talking about “at the discretion of a manager and at a fee’. I’m speaking about their general policies.

bee
bee
4 months ago
Reply to  Maria

Just because you do not buy your entire wardrobe from Chanel doesn’t mean that you can’t afford to buy several bags a year.

Maria
Maria
4 months ago
Reply to  bee

maybe the same bags those Russian influencers burned and ripped 😉 but anyone who owns an actual Chanel bag will know despite small craftsmanship issues, they’re still very hardy and well wearing.

Julia
Julia
4 months ago
Reply to  Maria

To Maria: I’ve read through this thread and you sound like either Chanel pays you, or that you’re a super obsessed human who blindly thinks Chanel is the best brand to exist despite its ever- changing and “anti-luxury feeling” policies. And you don’t sound like you’ve interacted with many of their pieces.

Prior to Chanel et moi, Chanel would accept older pieces without any such discretionary fees. If the artisans were given a fake, they will refuse to work on the piece and sent it back. These days, exercising the right to have your bag refurbished chez Chanel relies on two matters:

Your bag being under 5 years from the date of purchase, and it being a classic flap (from what I’m aware of, I might be wrong about that second detail)

On a lighter note, the piece I bought two years ago is frikin immaculate. The leather is perfect, the stitching firm and well executed, and the interior divine. People may complain of its declining quality, but a classic flap made in France is beyond perfection, as is my coco handle for that matter. The customer service in store has always, and will always suck unless you’re a top tier client or if you look particularly rich and Chanel happens to be empty that day.

As for the quality of their older pieces, let’s admit it, luxury wasn’t as ubiquitous and people didn’t wear their pieces to the extent that they do today. Outside of the tissue paper Chanel has the nerve to call lambskin today, I’m still very happy with all my pieces, vintage and contemporary, years on.

Now finally, regarding the VIP stores, the main issue is that most vip clients are probably resellers (because of a large purchase history). The good thing is that now they track those people, but what will end up in normal Chanel stores now? Will there be anything good in normal stores, or will we have to buy 50k of goods we don’t want to get our hands on something we truly want?

Ams
Ams
4 months ago
Reply to  Maria

100%! The people complaining may be the ones NOT investing $$$ each collection on fine jewelry, RTW, accessories and bags (dead last). If I had the coins, I’d be happy to get the exclusive treatment.

psny15
psny15
4 months ago

I think private shopping is common among luxury brands – I think it’s Wonderful!

Julia
Julia
4 months ago
Reply to  psny15

Take me with you 😅

Justice
Justice
4 months ago

It totally makes sense that Chanel would want to give their best customers an even more exclusive shopping experience. Other brands do that too. I really don’t understand the uproar in this thread.

Anon
Anon
4 months ago
Reply to  Justice

I don’t think that’s the issue, most brands reward their loyal customers with exclusive content or discounts before the “general population.” The offensive part is the fact that bag only customers are looked down upon and some comments on the thread seemed to welcome exclusion of those purchasing earrings only or other accessories. Personally, I see a lot of Chanel at my local mall and I don’t think it’s that exclusive/special/hard to get anymore so the snobbery of some people is ridiculous.

Marhsv
Marhsv
3 months ago
Reply to  Anon

I have a friend in search of a maxi Chanel bag. She saw mine and fell in love! I own nine bags and have a lovely time and I’m treated extremely well when I visit the boutiques. I called my personal shopper and she checked inventory in the U.S. and Europe. No maxi bags available anywhere. She explained 1.Chanel is reducing the amount they put out and 2. It may be months before they see another maxi in classic or 19 3. She said my friend has to be put on a wait list if she wants to be sure to get one. Chanel is tightening up their brand and I’m glad! I bought my maxi caviar for $5,500 years ago. It’s now selling for $10,000. I bought my Chanel classic lambskin for 2,400 over 15 years ago, its now selling for $6000. I have a wallet on a chain patent leather I bought over 10 years ago for 1,100 it’s now going for $3000. I’ve worn it almost everyday since I bought it and no problems with it or any of my bags. My Deauville tote used is selling for $1,000 more than I paid for it. My short boots with the big CC on the side, I paid $1,800 for last year, are reselling for $2,300. My last purchase was a small 19! Perfection. My Chanel associates in 2 major cities text me when they get stuff in. I’m not rich, I’m loyal. I’m so good with Chanel shoes and investment bags right now!

Justice
Justice
4 months ago
Reply to  Anon

Nobody is being excluded. People can still buy earrings if they want. Customers are not gonna be treated any less. Why do you have to be so dramatic in all your comments?

Anon
Anon
4 months ago
Reply to  Justice

I don’t think I’m being dramatic. But clearly lots of people get offended behind a computer screen. The comments section of this thread exposes a lot of ‘I’m better than you’ attitudes. What services Chanel offers to their high spenders is really not my concern.

Kelley
Kelley
4 months ago
Reply to  Anon

Then why did you go on a tirade towards so many people about it 🤔

Anon
Anon
4 months ago
Reply to  Kelley

oh right having an opinion and bothering to respond is tirade, no worries

Marhsv
Marhsv
3 months ago
Reply to  Anon

You have a right to your opinion. We’ve commented on it, but your opinion is just as valuable as anyone else’s! Keep speaking what you know!

Kate
Kate
4 months ago

Thank god. I hope it’ll be in the UK soon. can’t wait to have a shopping experience where I don’t have to end up in some influencers vlog. I’m tired of regular customers and wannabe bloggers touching and trying the bags and scratching them or snagging the tweed on jackets.

Anon
Anon
4 months ago
Reply to  Kate

Lol ‘regular customers’ what a classy comment. Maybe Chanel should open a store just for you.

Kate
Kate
4 months ago
Reply to  Anon

They ARE regular customers? What is offensive about calling a person a regular customer when that is literally what they are? Especially when both those words are not even offensive themselves.

I knew something was off when you among some other members complained about not getting VIP treatment when Chanel is already giving ‘regular customers’ a pretty good luxury treatment. Obviously VIP treatment should go to those who shown to be loyal? I don’t understand the outrage.

And they are 💙 just not in the UK yet

Anon
Anon
4 months ago
Reply to  Kate

You said you were tired of regular customers and wannabe bloggers touching items puts you off. That implies you think you hold yourself above them = condescending.

Kate
Kate
4 months ago
Reply to  Anon

Yes, whenever I go to a Chanel boutique I see regular customers and vloggers mishandling the bags causing scratches and marks that has to be passed on to the next customer (or pulls and snags on tweed) because the store has to meet sales goals. With regular customers, it is always those who are not familiar with Chanel or luxury.

I wasn’t being condescending, I was airing out LEGITIMATE grievances of witnessing many times of items being damaged at the boutique and the SAs unable to do anything about it. So I’m hoping VIP boutiques will have better conditions and rules for handling items.

Stop finding drama where there isn’t any 🙄 it’s frankly disgusting how you purposely warped my comment in your crusade against people who are pro-VIP-stores.

Jeez
Jeez
4 months ago
Reply to  Kate

Kate. I think you should be directing your fury towards Chanel who is selling FLOOR SAMPLES and then gaslighting you into believing that they are unique hand made pieces.

kate, you would love more rules lol

Anon
Anon
4 months ago
Reply to  Jeez

Don’t waste your time. That was my exact point – fancy a company making record profits and jacking up prices on the same products making the said products available for inspection prior to purchase. Maybe VIP stores will inspect nails prior to handling?? I don’t think the issue here is Chanel it’s the attitude of its customers. I for one welcome the ‘regular shopping’ experience and don’t need anyone to fawn over me for spending exorbitant amount on some leather/cloth goods.

Kate
Kate
4 months ago
Reply to  Jeez

Chanel has never “gaslit” me into thinking their bags are handmade. You must be thinking of Louis Vuitton.

Literally Chanel’s savoir-faire films show the bags being MADE BY MACHINE, but hand-guided.

So I don’t know why you’re making up lies of the idea Chanel is gaslighting clients about this.

Some clients request to handle items from the back and SAs oblige to accommodate clients because Chanel gives a luxury treatment to all clients regardless of their VIP status unlike some commenters fibbed about. Another devious lie on your part. Not to mention instances where clients who handle items from the back to inspect any flaws create flaws themselves.

I remember seeing customer with long nails causing a small surface scratch and the SA noticing it too, and having to buff it out later and not saying anything out of fear of angering the customer and managers orders.

Maybe you should fact-check before making things up.

Anon
Anon
4 months ago
Reply to  Kate

How is it finding drama to say that all customers deserve respect. Nobody said there should not be VIP perks but given the price of these HIGH END luxury products all customers deserve to be treated well. Maybe read further down the thread on how some think those buying earrings or a bag and expecting decent service should go to Zara. Am I missing something? Also in most stores when an item is damaged you are required to pay for it. I’m not sure it’s actually appropriate to pass down that item to another customer and you certainly don’t have to be compelled to buy it. At the end of the day my point was everyone deserves respect and I shop a lot with certain brands but don’t expect them to quarantine me from other people who don’t shop as much as me.

lalarey
lalarey
4 months ago
Reply to  Anon

You literally said:
“everyone should be treated like a VIP”

but nice backtracking.

Anon
Anon
4 months ago
Reply to  lalarey

It was a general (tongue in cheek) comment on the value of the good vs price which should result in excellent treatment. The conversation evolved into people saying that I expect others to kiss my a$$ and that regular people scratch goods, are too poor to afford VIP bla bla. Which is frankly snobbish and also ridiculous.

lalarey
lalarey
4 months ago
Reply to  Anon

that’s your fault and you’re still backtracking. if you didn’t bother trying to clear up what you meant with the comment (you certainly bothered to clear up you meant “should” and not “shouldn’t”) then people are going to think otherwise.

Anon
Anon
4 months ago
Reply to  lalarey

I’m lost on what your point is here. What should I clear up? I’ve been called names by others here and also accused of not knowing the impact of the pandemic, (I meant quarantine as in isolate me from others) while having lost someone very dear to me in the most awful way. Then also accused of using that person to win an argument. No, it wax just triggering. Clearly for others defending that the biggest impact was the closure of in person shopping at Chanel. At the end of the day, it seems that there are many very unkind people in here who think their purchase history makes them better than others. So I stand by my original post – this is not a club (and now even more so) I want to belong to. Peace out!

CDa
CDa
4 months ago
Reply to  Anon

You literally defamed them as condescending when they said regular customer so yeah you’re a drama starter.

Yes they do pass “damaged” items to the next customer because the damage goes unnoticed like warped hardware on thin costume jewelry or small snags in the cardigans. There are tons of stories of this on social media and even the forums. And it’s not just Chanel, this occurs with all of the top luxury brands.

Maybe stop with the toxic rhetoric you have.

Anon
Anon
4 months ago
Reply to  CDa

Right yeah so only VIP events should allow for touching everyone else get in line to look through the window. Wonder who’s actually toxic.

CDa
CDa
4 months ago
Reply to  Anon

Literally where did I say that regular customers aren’t allowed to touch bags? Stop misconstruing comments to suit your sick sick narrative.

Anon
Anon
4 months ago
Reply to  CDa

Just because someone has a different opinion it does not make them sick or toxic or whatever. Your comment that I was using my father’s death to win an argument is actually toxic, heartless, presumptions I can go on….let’s leave it. Bless!

Kate
Kate
4 months ago
Reply to  Anon

Where in the entire comment thread was there any legitimate evidence that Chanel themselves didn’t give any respect to non-VIP-customers?? And please don’t bring up the ‘trash’/rodents comment which is a rumor that was started by commenter “TKS” a long time ago and isn’t even true. So you’re overreacting and attacking anyone who made a comment that didn’t 100% align with your entitled sensibilities.

Second of all, that is one person’s comment, and clearly does not reflect the company, so your issue is with THEM and not CHANEL

You don’t realise what it’s like at Chanel and you clearly don’t know how much pressure SAs have to sell items with small flaws from handling as seen from the many posts in the purseforum about scratches, fraying, wrinkling, scuffing, colour loss, and etc on NEW bags because it was mishandled by a REGULAR CUSTOMER trying them on, which Chanel allows trying on without buying because they have great customer service to even non-VIP clients despite your allegations! No, Chanel doesn’t force a person to pay for a bag especially damage that is almost imperceptible unless inspected up close, especially when the SA didn’t even catch it.

How disgusting to use the term quarantine to an issue so frivolous especially in light of the pandemic that has killed millions of people, especially when terms like exclude is perfectly there. If you don’t like the business model Chanel engages in feel free to go to a different luxury brand that kisses your butt.

Anon
Anon
4 months ago
Reply to  Kate

Please lady, and don’t start me on the pandemic especially as I lost my own father to it. Fancy a brand letting an regular person’s grubby hands touch an item as part of their great customer service. YOUR sense of entitlement is off the chain. You should ask yourself why this hit such a nerve!

CDa
CDa
4 months ago
Reply to  Anon

Imagine exploiting your father’s death to get ahead in an argument. Couldn’t be me

Culcul
Culcul
4 months ago
Reply to  CDa

That was my exact thought.

Kate
Kate
4 months ago
Reply to  CDa

Right? I’m done here. I wanted to make a comment but that “Anon” was looking for a fight and I completely fell for it.

Turns me off this website and Chanel if there are unhinged people like them associated with it.

Anon
Anon
4 months ago
Reply to  Kate

Yes let’s resort to name calling and making allegations re other people’s metal state.

CDa
CDa
4 months ago
Reply to  Kate

I’m so sorry you were attacked for your opinion and legitimate concerns. That member is absolutely unhinged, I agree.

Usually the trolls only come out in the Chanel and LV posts.

Anon
Anon
4 months ago
Reply to  CDa

having a different opinion does not a troll make but yes I’ll go back to hanging with regular people

Anon
Anon
4 months ago
Reply to  CDa

That’s actually a sad thing to say. The point was I fully understand the impact of the pandemic and can use the word quarantine without trying to associate it with covid or deaths. Perhaps find a dictionary.

Maria
Maria
4 months ago
Reply to  Anon

Perhaps read the room

Anon
Anon
4 months ago
Reply to  Maria

What that if you have a different opinion people will be nasty. Got it! Thanks!

Maria
Maria
4 months ago
Reply to  Kate

Don’t pay any attention to that commenter. With their attitude, they probably think sales associates should kiss the floor they walk on just because they bought a bag.

And I seriously can’t comprehend what is offensive about being called a regular customer.

Anon
Anon
4 months ago
Reply to  Maria

Lol I most certainly don’t expect that and given we don’t know each other it’s a bit of a reach.

Peng
Peng
4 months ago

This comment section is a complete mess.

Just to add my two cents.. and im not a VIP by any means. I mainly just buy bags and accessories and im well aware of the rumor passed around the forums and blog comments about Chanel seeing me as a “rodent” (a popular forum member said Chanel perceives us as that) but it’s a rumor that I personally feel isn’t even true. Though I do concede luxury brands as a whole prioritises customers that buy clothes and fine jewelry. i hear it happens at LV too.

Regardless. When ever I walk into Chanel, im treated with courteously, kindness and patience. And I’ve been to A LOT of them. So im not sure what these comments are complaining about when it comes to being treated with disdain at Chanel?

however, im not going to pretend I deserve the world either because I bought a bag from them. some of the comments here reek of the type of person that will complain a SA was rude because they werent completely subservient to them.

i believe people who have been truly loyal with the brand deserve the best treatment and Chanel is clearly taking the steps.

sorry for the bad grammar, English is not my first language

Lori
Lori
4 months ago

I think it’s so great that Chanel VIP’s will have a private shopping experience to buy the same bag, year after year, at increased prices each time. Good for them, they are really getting what they deserve from Chanel…who is always looking out for the customer. 😉

Austerity_measures
Austerity_measures
4 months ago
Reply to  Lori

Now, now, if you splurge for the minaudières, they’re mostly different lol

Anon
Anon
4 months ago

At the price point these incredibly common bags are, everyone shouldn’t be treated like a VIP. Personally I’ll take Celine, Fendi or YSL over the same CC’s, quilts and chains at the price of a decent car. But to each their own. The condescending comments here from those “in the know” are a total turn off. Who wants to be part of that club really?!

Suri
Suri
4 months ago
Reply to  Anon

Omg, the comments here are INSANE! So condescending, catty and rude! I have NO PROBLEM with the VIP shopping, it’s common across many luxury companies. What I DO have a problem with is the commenters here who are refering to non-VIP clients as being “too poor” or making accusations that one commentor must have bought a fake because she called out Chanel on the decline in quality over the last decade. Honestly disgusted…

Guest
Guest
4 months ago
Reply to  Anon

I think these “in the know” people are just sad. They based their personal worth on the value of their bag. They have to throw the “take that attitude to Zara” to make their point.

CDa
CDa
4 months ago
Reply to  Guest

Literally no one is basing their worth in bag, sounds like you’re projecting because you and anon think spending $5000 at Chanel means they should treat you like you’re god which IS entitled behavior.

It’s confusing why people are mad at Chanel for recognizing the people who have been truly loyal to the brand with the best treatment and experience possible?

Guest
Guest
4 months ago
Reply to  CDa

Literally no one is saying you should be treated like a GOD. A Sales Associate working for a luxury brand should project what she is selling. Luxury products. It doesnt end there, you should treat your customer with the highest standard and respect possible, after all for the third time you are selling luxuries, you work for luxuries. You don’t throw a “take that entitled attitude to Zara” look or phrase or whatever. Maybe if you will have that attitude why don’t just work for Zara instead or H&M? Another more accommodating person can take that job for you.

Grace Adler
Grace Adler
4 months ago
Reply to  CDa

Exactly! I agree completely.

Anon
Anon
4 months ago
Reply to  CDa

Anon here, you are very entitled to take
that attitude to people you literally don’t know. I for one don’t expect anyone to treat me like god but would never talk down to someone like people here have, because of a mistaken idea that some bag (or jacket, of ‘fine jewellery’) make me better somehow or more worthy of basic respect. My point is that those items cost $500 to make (and I’m being generous) so if spending an inflated price on a bag for the luxury of it, this should mean that all customers are treat we well. At the very least you never know who may become a long term customer. Someone may start with earrings and buy more, the point is building a relationship with a brand because it inspires something, suits your aesthetic…. Many years ago I worked for a major hotel chain and I never heard of such a disrespectful approach to customers (thinking they are trash).

Anon
Anon
4 months ago
Reply to  Anon

Correction – I meant “everyone should be treated like a VIP”

Rani
Rani
4 months ago

They are trying to keep up the “exclusivity” like Hermès and frankly I am all for it. Its hard to compete with social meida personalities and resellers which only God knows if any of them in real life can afford it. This is away to weed out the true consumers that appreciate the brand and only purchase for themselves. These VIP stores are going to be no different than any airline or hotel statuses. True test will be if a recession hits hard, which clientele will be left standing.

Jerri R
Jerri R
4 months ago

Regardless of the perspectives, the nasty arguments in the comment section are really disheartening. We are better than this. Let’s respect one another please.

Mimi D
Mimi D
4 months ago
Reply to  Jerri R

Exactly! I think people have forgotten the topic.

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