The way designers and retailers display their bags for shoppers online has been a pet peeve of mine for years. These are aesthetic-minded companies with huge budgets for marketing and digital, and still, somehow, in The Year Of Our Lord 2018, so many companies give us small, artless images that make their super-expensive subjects look drab and give their viewers little window into how a bag might look in person. Chanel might have nixed future plans to sell its bags online, but with its Spring 2018 handbag lookbook, the French accessories heavyweight has given us well over a hundred truly gorgeous images of its new bag collection.
The bags themselves don’t need much explaining: Chanel Spring 2018 had a vaguely aquatic theme, which gives us lots of mermaid greens and blues alongside similarly soft shades of pink. There are some clear and colored PVC bags, as well as tons of sequins and plenty of beading, and the combination of colors and textures provides for some straightforwardly pretty bags that will almost undoubtedly be popular. As for new shapes, there’s a fanny pack that all the Insta-famous style stars of the world are gonna love.
What really stands out to me, though—and maybe just because I look at images of bags all day—is that the photos feel as though they’re fitting of the luxury experience Chanel hopes its shoppers will have while contemplating, selecting and purchasing one of their products. They’re beautifully lit and often show the bags at a slight angle, which provides a better idea of depth and texture than the straight-on shots most brands and retailers provide. Check them all out, along with the prices of the bags in question, below.
Chanel Backpack
$3,700
Chanel Backpack
$3,400
Chanel Backpack
$4,500
Chanel Backpack
$4,100
Chanel Backpack
$3,400
Chanel Backpack
$3,000
Chanel Backpack
$3,700
Chanel Backpack
$3,000
Chanel Backpack
$3,000
Chanel Backpack
$3,400
Chanel Bowling Bag
$3,800
Chanel Bowling Bag
$4,200
Chanel Bowling Bag
$3,200
Chanel Bowling Bag
$3,500
Chanel Boy Bag
$4,700
Chanel Boy Bag
$7,200
Chanel Boy Bag
$6,400
Chanel Boy Bag
$5,100
Chanel Boy Bag
$6,400
Chanel Bucket Bag
$3,600
Chanel Bucket Bag
$3,700
Chanel Bucket Bag
$3,400
Chanel Camera Case
$3,000
Chanel Camera Case
$3,400
Chanel Camera Case
$3,900
Chanel Camera Case
$3,400
Chanel Camera Case
$2,300
Chanel Camera Case
$2,800
Chanel Camera Case
$4,500
Chanel Classic Flap Bag
$5,300
Chanel Classic Flap Bag
$11,400
Chanel Classic Flap Bag
$9,200
Chanel Classic Flap Bag
$9,500
Chanel Classic Flap Bag
$11,400
Chanel Classic Flap Bag
$5,300
Chanel Clutch
$2,700
Chanel Clutch
$3,600
Chanel Clutch
$4,300
Chanel Clutch
$2,700
Chanel Clutch
$2,700
Chanel Drawstring Bag
$3,900
Chanel Drawstring Bag
$3,000
Chanel Drawstring Bag
$4,000
Chanel Evening Bag
$4,000
Chanel Evening Bag
$4,000
Chanel Evening Bag
$4,000
Chanel Evening Bag
$6,700
Chanel Flap Bag
$3,300
Chanel Flap Bag
$3,700
Chanel Flap Bag
Price On Request
Chanel Flap Bag
$4,000
Chanel Flap Bag
$5,200
Chanel Flap Bag
$3,300
Chanel Flap Bag
$3,700
Chanel Flap Bag
$4,000
Chanel Flap Bag
$4,500
Chanel Flap Bag
$13,100
Chanel Flap Bag
$3,600
Chanel Flap Bag
$3,100
Chanel Flap Bag
$3,600
Chanel Flap Bag
$2,900
Chanel Flap Bag
$5,000
Chanel Flap Bag With Top Handle
Price On Request
Chanel Flap Bag With Top Handle
$4,300
Chanel Flap Bag With Top Handle
$4,500
Chanel Flap Bag
$3,500
Chanel Gabrielle Backpack
$3,800
Chanel Gabrielle Backpack
$3,800
Chanel Gabrielle Hobo
$4,300
Chanel Gabrielle Hobo
$4,300
Chanel Gabrielle Hobo
$4,300
Chanel Gabrielle Hobo
$5,000
Chanel Gabrielle Hobo
Price On Request
Chanel Gabrielle Hobo
$5,000
Chanel Gabrielle Hobo
$4,300
Chanel Gabrielle Hobo
$5,000
Chanel Gabrielle Small Hobo
$3,800
Chanel Gabrielle Small Hobo
$6,500
Chanel Hobo
$3,800
Chanel Hobo
$2,700
Chanel Hobo
$3,400
Chanel Large Boy Bag
$5,200
Chanel Large Flap Bag with Top Handle
$4,300
Chanel Large Shopping Bag
$3,700
Chanel Large Shopping Bag
$3,900
Chanel Large Shopping Bag
$3,700
Chanel Large Shopping Bag
$3,200
Chanel Large Shopping Bag
$5,200
Chanel Large Shopping Bag
$3,900
Chanel Large Zipped Shopping Bag
$4,400
Chanel Minaudiere
$12,500
Chanel Minaudiere
Price On Request
Chanel Minaudiere
Price On Request
Chanel Minaudiere
$5,800
Chanel Mini Flap Bag
$3,300
Chanel Mini Flap Bag
$3,300
Chanel Mini Flap Bag
$6,200
Chanel Mini Flap Bag
$10,300
Chanel Bowling Bag Bag
$3,700
Chanel PVC Flap Bag
$2,600
Chanel PVC Flap Bag
$3,000
Chanel PVC Flap Bag
$3,000
Chanel Small Boy Bag
$4,600
Chanel Small Boy Bag
$5,700
Chanel Small Boy Bag
$4,500
Chanel Small Boy Bag
$4,500
Chanel Small Boy Bag
$7,900
Chanel Small Boy Bag
$3,700
Chanel Small Gabrielle Hobo Bag
$3,800
Chanel Small Shopping Bag
$5,200
Chanel Waist Bag
$2,700
Chanel Waist Bag
$2,700
Chanel Waist Bag
$2,700
Chanel Waist Bag
$2,700
