When I saw the Burberry Heart-Studded Satchel for the first time, I had the same internal monologue that I had while flipping through accessories pictures from the brand’s Spring 2011 runway show. It went something like, Really? That’s it? Christopher Bailey can do wonders with every other segment of the brand, but this is all that us handbag folks get?

Sadly, yes, this is all we get. Despite some accessory success several seasons ago and a few nice-yet-completely-unmemorable bags popping up every few months, Burberry’s handbag efforts have left much to be desired for some time now. I can only hope that the best is yet to come and that Bailey will throw us a bone of some sort in the near future. In the meantime, what in the world does he want us to do with this?

I just…I can’t. I can’t work with this. I’m not 12, I’m a grown woman, and I don’t want studded heart shapes covering anything on which I’m expected to spend $1500. I can get behind well-intention irreverence and I’m always up for a little bit of whimsy, perhaps even more so than the average Burberry customer, but this design reeks of immaturity.

I can barely think of anything articulate to say about this bag because the only thing that keeps popping into my head over and over every time I look at it is WTF. And that’s not particularly articulate or interesting, but it may indeed be an accurate and fair reaction. Burberry can do better than this with leather – just look at their Spring 2011 jackets – and I hope that someone in the company’s accessory department steps up to the plate soon. Buy through Neiman Marcus for $1495.

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Share Your Thoughts With Us

  • edoardo

    I have not the answer to your question, but i have to say that Bailey is a very good designer of clothes that sometimes realizes good bags and shoes and sometimes not. Here he didn’t!


  • ob la di ob la da

    Yikes. I usually love whimsy and cute but this doesn’t pull it off at all. Not a fan.

  • cancan

    Well, I don’t agree with you Amanda. As a 22 years old, I like this design. It’s cute it’s young and it’s fun. Designer handbags don’t always have to look so elegant or mature. Burberry has a lot of young fans too

    • advo

      Really? I’m 22 too and I think the Burberry bags are usually either dated or too trendy. And I don’t feel like paying that much money for a bag that only last a season.

    • I’m not a whole lot older than you are – I’ll be 25 in a couple of weeks. And even with a younger sensibility, I still don’t understand this bag’s design.

  • Susie

    I think the heart pattern makes the bag look cheap. It looks like something you would find at a mall kiosk. I am really confused as to why you would ruin a leather bag with a design like this.

  • Chris

    I could not agree more. Even a 12 year old may be insulted. Hideous.

  • KathyB

    I agree with you 100%! $1,500 for something that looks like a kiosk bag is a waste of money. I would get tired of that bag in about 2 weeks or less.

    It’s shape looks somewhat like LV Stephen.

  • Linda

    I agree. There hasn’t been a Burberry bag that’s caught my attention since the classic plaid tote. I love the new scarfs and new color combinations but the bags look like inexpensive knock offs.

  • Lorie


  • Lisa T

    Burberry? Really? I thought it was a Betsey Johnson bag at first.

  • Jen

    Wow. That’s a hella ugly bag. I mean, studded hearts? Really? I always saw their core customer as 30-40 year old women. What middle-aged woman is going to wear that on her arm and not feel silly?

    • chloehandbags

      Hey, 30 year olds aren’t middle-aged, LOL!

      39 year olds aren’t even, normally, classed as middle-aged, in fact.

      40+ is middle-aged in most people’s books, with 40 being young middle-aged.

  • Megs Mahoney Dusil

    It is the hearts… the design is good, but the hearts just do not work for me either

  • EvaKnox

    Burberry, what`s with the hearts?


  • Lilac

    I think this purse would be cute until you realize it’s a 1500 bag and not some $50 novelty purse from Target.

    The latter I would buy in a heartbeat but when you design and price bags at 1500, it should feel like it’s worth that much. I mean for the same price you could get a great LV purse, Chanel wallet on a chain, or a nice big balenciaga city. There are just so many better options at that price point.

  • Vitta

    Amanda, help me – just can’t stop chuckling after reading your hilarious editorial.

  • 19yearslater

    I don’t know why Burberry insists on putting out cutesy St. Valentine’s Day bags year-round. I really don’t like this.

  • Bagolicious

    Scary ugly!

  • mochababe73

    Even without the studded hearts, the bag would still not look like it would cost $1500.
    I love Coach, and I don’t even think that it should be in that price range. The design is just not high end. From the handles to the hardware to the shape, it screams third tier design.

  • Another Amanda

    Totally agree, their bags are ehhhh… whereas the Burberry coats and jackets are absolutely worth every penny. I have the same issue with London Fog — it’s obviously not as high-end, but there is a similar discrepancy between their outerwear (excellent) and handbags (oddly designed and dumpy-looking). Is it something about these classic-posh British labels, that they can’t seem to make decent bags?

  • Smith

    agreed – burberry should pick up it’s bag game STAT! (ipad)

  • Rahsan

    Amanda, maybe they are intented for a teen clientele. Have you noticed their teen add models?

  • ninjaninja

    Burberry makes amazing coats, but fails when it comes to handbags. (ipad)

  • cl

    i agree, they need some work! (ipad)

  • CHRI

    that studding on the bag has tacky written all over it (ipad)

  • nini

    Not loving the hearts….not very sophisticated. (ipad)

  • Ellen

    This bag looks like it’s targeted for girls 10-15. Burberry needs to hire someone new and fresh to give a different perspective on the brand. (ipad)


    love this bag (ipad)


    would look good with alot of my outfits (ipad)

  • Mel

    Happy New Year east coast! (ipad)

  • Jelita78

    come on burberry..
    u know much better that when it comes to studded, u should learn a thing or two from rebecca minkoff’s.. (ipad)

  • Tiffany

    I always asked myself the same question, never liked Burberry bags ): (ipad)

  • Alicia

    bedazzled burberry. Yuck. (ipad)

  • Jen

    I like this! I’m not positive I’m sold on the color though. (ipad)

  • Julia

    kinda cute…but could probably only be compatible with one outfit… (ipad)

  • chloehandbags

    I, honestly, don’t think it’s that bad, at all.

    If I liked that type of bag, I wouldn’t be particularly ashamed of the hearts.

  • helen

    Those hearts are cute! (ipad)

  • Charmosa

    I agree….WTF!!!! Not a fan of this burberry. (ipad)

  • beanyce126

    im a fan of burberry plaid. (ipad)

  • Raphaela

    Burberry fan, yes I am. A fan of this cheapskate bag? Definitely not!

  • AW

    Tacky :( the colour is gross like an overcooked turkey and the studs look like a child went crazy with a hot gun.