I’ll take bad ideas for $5,000,000,000 please. The thought of Burberry moving to China will face such a negative backlash that the brand will merely attempt to survive. The signature Burberry checkered pattern is “quintessentially British”, and a move to China will leave the company far from the same. Hell, even Prince Charles is rebelling!

PRINCE CHARLES has intervened in a row over plans by Burberry, the upmarket clothing firm, to shut down its Welsh factory with the loss of 300 jobs. He is understood to have contacted government ministers to ask if there is anything he can do.

The move is the latest in a backlash against Burberry, which wants to move production of its “quintessentially British” products to China, where labour costs are lower.

Ioan Gruffudd, the Welsh actor and Hollywood star, has also intervened, because the polo-shirt factory in Treorchy, Rhondda, is close to where he grew up.

Gruffudd’s move could prove embarrassing for the firm, which also counts Madonna, David and Victoria Beckham, and supermodel Kate Moss among its fans.

A year ago it recruited the actor to become one of the two global faces of Burberry, along with the
actress Rachel Weisz. Advertising shots of the actors have been the centrepiece of Burberry’s promotion for its London fragrance collection.

This weekend, however, it emerged that Gruffudd has written to Angela Ahrendts, Burberry’s chief executive, asking her to keep the plant going.

Tomorrow Leighton Andrews, a Welsh assembly member for Rhondda, will publish a letter he has received by e-mail from the actor, sent from Canada where he is currently filming.

In it, he says he has written to the Burberry chief executive asking her to look at “an alternative course of action” to closure.

Andrews said: “Burberry advertises itself on its website as ‘a luxury brand with a distinctive British sensibility’. If it wants to be seen as a British brand, it needs to keep manufacturing jobs in Britain.”

Burberry workers from the Rhondda demonstrated with their union the GMB outside Burberry’s two flagship West End stores in New Bond Street and Regent Street last weekend.

Billed as “the authentic British lifestyle brand”, Burberry was founded in 1856 in Basingstoke, Hampshire. The signature check emerged as a brand signature on various products in the 1960s, although now it is only used on 10% of Burberry products.

Burberry’s image is still centred on its Britishness. Behind the scenes, however, the focus of the company has been shifting to Asia, where the label is growing in popularity.

Via Times Online

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Share Your Thoughts With Us

  • Natalie

    Unbelievable!! or publicity stunt…?

  • dwight

    will they lose their royal warrant by making this move

  • cosmofunshop

    plz don’t move… what make Burberry special is the authenticity where it is made from…

  • Lai

    So I will just stop buying Burberry’s China made products, just like I stopped buying Coach bags. Most if not all Coach bags are made in China. What a gimmicky rip-off, considering they are supposedly marketing high-end, “quality” merchandise with superior craftsmanship. Why should I want to pay $400.00 Up for China made brand? I think I’ll be sticking with LV. At least for the time being, they protect their brand and make it worth the value.

  • Mimi

    Where can i get that bag from? i love it!!

  • Tianster

    I can tell you this much, lots of your clothes and purses that say “made in italy” were only finished in Italy, the article itself is completely made in China.

  • AsiaV

    I was a huge fan of Burberry until I bought one of their supernova purses at the Burberry Outlet for around $400. The purse was nothing but trouble.

    The vinyl would stain whenever it was rubbed up against some of my jeans leaving blue marks that I couldn’t get rid of. My jeans were from Abercrombie and not even some cheap brand at Walmart. Five days after buying the purse the top black lining started TARRING! The woman at the store told me that it was leather but I found out that it was plastic- only the straps were leather! I know that I took very good care of it since it was my first ever luxury purse. Good thing they have excellent return policy and customer care.

    I also bought a matching wallet for $200 and the corners of the black lining on the wallet started tarring too (but it took a month rather than 5 days). It surprises me that such a respectable brand would produce such poor quality.

    DO NOT GET THEIR ANY OF THEIR VINYL COLLECTIONS!!! It will cause you nothing but grief!!

  • Liz

    I agree with the last poster. I have bought two burberry purses and both of them got stained from wearing dark clothing. It comes with a warning not to wear dark clothing, but sometimes you forget. Anyway, I am NEVER buying a burberry purse again.

  • fwy

    Brands like Coach & Kate Spade get most of their bags made in China too. No big deal. Savvy consumers knows only brands like Hermes & Bottega Veneta are worth the investment. I hope people are not so stupid as to buy bags from these brands.

  • Adrienne Zedella

    does the price come down too? probably not. (fb)

  • Naggy

    I love the pic you used for this. (ipad)