Daniel Lee abruptly departed Bottega Veneta earlier this month and fans were, inevitably, shook. The news spawned rumors as to why the sudden upheaval and social media was abuzz with opinions. The House, which went through a massive overhaul following Lee’s appointment, as parent company Kering aimed to modernize, was mum as to why the two parted ways, citing a mutual decision. And whether you love(d) Lee’s #NewBottega or not, there’s no denying both the brand’s relevance within the fashion world, as well as its financial success under Lee’s tenure. And now that Bottega Veneta has finally named a successor, the question begs to be asked, what’s next for Bottega Veneta?
What is Next for Bottega Veneta
Less than a week after the news broke, Bottega Veneta announced that the role of Creative Director would be filled by the brand’s current director of RTW, Matthieu Blazy. The designer, who worked under Lee after stints at Maison Margiela, Calvin Klein, and Celine, is an obvious, albeit controversial, choice for the brand. Fashion fans and critics online were quick to point out a missed opportunity to appoint a person of color, and rightfully so, but on the flip side, it makes sense for the House to name a successor that is familiar with the brand’s current vision and trajectory.
Fans Should Expect to See More of the Same
In my opinion, the House will continue to expand upon Lee’s legacy, which has proven to be successful for the House, and promoting from within was the best way to ensure continued success. Bottega Veneta is not looking to undergo another major overhaul; rather, they’re priming to further develop and hone in on an already successful new vision. While it makes the most sense for Kering not to stray from its current path, there’s a second question that begs to be asked. At what point will fashion actually implement real change following the social justice movement that began last year?
And what do you think? Will Bottega Veneta continue with its current trajectory or surprise fans with a new vision once again?