Over the past couple of weeks, there have been whispers that LVMH is interested in investing in Proenza Schouler and growing it into a global luxury brand, and although that’s yet to come to fruition, it looks like Proenza is headed in a decidedly luxe direction on its own.
Proenza Schouler Handbags and Purses
Joel Silver’s last annual Memorial Day pool party generated some of the best bag moments of the summer of 2013, and it looks like the 2014 shindig will follow suit. Here’s Kate Beckinsale, heading in for some poolside celeb schmoozing fun, carrying a Proenza Schouler PS13 Snakeskin Bag.
Many of you have heard me mention my coveted and beloved Proenza Schouler Crocodile PS1, and I’ve long promised to bring you the story of how I nabbed it for such a great price and how much I love it.
We’ve already taken several looks at Proenza Schouler’s impressive Fall 2014 runway bags, but the bags that you see in fashion shows are never the full story of what a brand will offer in any given season. Thanks to Neiman Marcus’ Fall 2014 New York designer pre-orders, we’ve gotten a glimpse at what else the Proenza boys will have on offer come September, and they’re embracing a number of big bag trends.
In the weeks since Proenza Schouler’s beautiful Fall 2014 handbag collection debuted on the runway, our enthusiasm for the bags hasn’t diminished – they were, and still are, the cream of the New York Fashion Week crop, by a long shot.
After two blockbuster handbag hits with the PS1 and PS11 bags, Proenza Schouler’s accessories success has been in something of a holding pattern. That happens to many brands after an initial fit of success; learning how to turn those first instincts into stable, replicable growth requires a little bit of alchemy, at the very least.
Waitlist-inspiring marquee bags are great, but there’s money to be made elsewhere in a brand’s accessory inventory as well. For many designers, a small, simple crossbody, priced in the high three figures, is a great way to attract customers who dig the brand’s look but who can’t commit to $2,000 or more.
Just when you thought that the Proenza Schouler PS1 had come in every version that you could possibly imagine, the minds behind Proenza Schouler have reinvented their staple satchel yet again. The Proenza Schouler PS1 Tiny Bag sits between the classic Medium version of the bag and the top handle-lacking PS1 Pouch, and it fits perfectly with the huge, ongoing trend of designers shrinking down their signature pieces for a crossbody-loving consumer market.