As millenial customers come of age and want ever-more-differentiated luxury goods, personalization has become a huge trend in the high-end handbag market. From Louis Vuitton's long-running hot stamping service to Anya Hindmarch's cheeky leather stickers, making a bag unique is easier than ever. Earlier this week, Proenza Schouler launched its own personalization program: PS Pins.
Some consumers worry that personalization services are rarely reversible, which could impact the long-term resale value of the personalized bags. With PS Pins (and the capsule collection of pre-perforated bags that go with them), that's not a worry--you can remove or rearrange the pins at any time. At $75 each for single-number and letter pins, though, the price of customization is not included in the coordinating bags, which are available in black, white and shade of yellow PS calls "sulphur." You could theoretically use the pins on a bag you already own, I suppose, if you weren't averse to poking a hole in the leather to do it. (Hey, do you.)
For now, the bags are available through multiple retail outlets, but the pins can only be purchased via Proenza Schouler. Check out a selection of the pieces below--does this method of customization intrigue you, or do your prefer being able to personalize a bag you already own?