As millenial customers come of age and want ever-more-differentiated luxury goods, personalization has become a huge trend in the high-end handbag market. From Louis Vuitton’s long-running hot stamping service to Anya Hindmarch’s cheeky leather stickers, making a bag unique is easier than ever. Earlier this week, Proenza Schouler launched its own personalization program: PS Pins.

Some consumers worry that personalization services are rarely reversible, which could impact the long-term resale value of the personalized bags. With PS Pins (and the capsule collection of pre-perforated bags that go with them), that’s not a worry–you can remove or rearrange the pins at any time. At $75 each for single-number and letter pins, though, the price of customization is not included in the coordinating bags, which are available in black, white and shade of yellow PS calls “sulphur.” You could theoretically use the pins on a bag you already own, I suppose, if you weren’t averse to poking a hole in the leather to do it. (Hey, do you.)

For now, the bags are available through multiple retail outlets, but the pins can only be purchased via Proenza Schouler. Check out a selection of the pieces below–does this method of customization intrigue you, or do your prefer being able to personalize a bag you already own?

Proenza Schouler Perforated Bucket Bag
$1,525 via Proenza Schouler


Proenza Schouler Perforated Small Lunch Bag
$840 via Proenza Schouler


Proenza Schouler Perforated Medium PS1
$1,885 via Proenza Schouler


Proenza Schouler Perforated Tiny PS1 Bag
$1,595 via Proenza Schouler


Proenza Schouler Perforated Zip Pouch
$375 via Proenza Schouler


Proenza Schouler PS Pins A
$75 via Proenza Schouler


Proenza Schouler PS Pins 9
$75 via Proenza Schouler

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7 years ago

$75 for a tiny pin is too much IMO. To me, my handbag choice already shows my personality so nothing more is needed but there are people who are into this sort of thing. Accessories for bags are having a big moment right now so I guess PS wants a piece of that pie.

enola mullane
7 years ago
Reply to  missarewa

like Cindy implied I am stunned that any body can make $5241 in one month on the computer. try this website on `my` `prof1le`


7 years ago

Reminds me of those little pins you put in Crocs.

n frey
7 years ago
Reply to  Chrissy

like Phillip answered I cannot believe that you can make $9890 in 4 weeks on the computer.try this website on `my` `prof1le`


7 years ago

Now I know what to do with the loose alphabets I have!

Only I have to make sure the size.

I’d probably have a box of loose alphabets in my bag too for those train rides if I’m bored. Kinda like a fridge magnet poetry therapy.
Finally a bag that is Retail Therapy and Sanity Therapy.
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