Unless you’re recently coupled or engaged, Valentine’s Day probably isn’t your favorite day of all days (and even then, most young women I know approach it with dread), but beyond the opportunity to buy half-priced chocolates at the drug store the day after, perhaps there’s something to all of this V-Day hubbub after all. And by that, of course, we mean there might be a Valentine’s handbag we’d like to explore further, in the form of the Mulberry Valentines Bayswater Clutch.

Fashion is perhaps more obsessed with ad campaigns than any industry outside of advertising itself. If you love a particular brand, it’s fun to get a peek into how the brand’s creative team envisions the clothes in context, and the best ads can provide great aesthetic inspiration for everything from personal styling to home decor to vacation planning. Around here, we love ads because they so often feature brands’ biggest money-makers: handbags.

Megs and I have had our eyes on the Mulberry Zigzag bag ever since it came down the runway in several sizes and colors back in February, and now that it’s available at retail, we have some deciding to do. Namely, which version is the best? Are they all best? Does the definition of the word “best” inherently preclude them from all being best?

Ahh, the perks of being an internationally mega-famous supermodel. Chic parties, global travel, endless free swag. Not only did Kate Moss sit front row at the Mulberry Spring 2013 show earlier this week, but the Brit beauty got to be the first person to debut the instantly covetable Mulberry Willow Tote off the runway, barely 24 hours after the bag debuted in London.

I’ve been a bit critical about Mulberry (specifically its marketing tactics) over the past season, so believe me when I say this: the Mulberry Willow Tote may very well be the best new day bag we’ll see all season. That’s a hefty mantle to bestow before the handbag heavyweights in Milan and Paris have even finished styling their runway looks, and I may yet be proved wrong, but the the big bag reveal of the Mulberry Spring 2013 show might just be good enough to go the distance.

As much as the PurseBlog team isn’t head-over-heels in love with the Mulberry Del Rey Bag, we do love Mulberry as a whole, and we really love getting a behind-the-scenes look at how a bag is made. (We also sorta love Lana Del Rey’s album, even if we try not to admit that publicly.) (Oops.) Luckily, Mulberry has indulged us from all angles with a construction video for the brand’s Del Rey Bag, soundtracked by Lana’s song “Summertime Sadness.” Check out the video after the jump – how do you feel about this design.

A couple of weeks ago, something curious happened. The Mulberry Bryn Bag debuted on the brand’s website, and simultaneously, a bunch of fashion sites dubbed it the next big thing! The second coming of the Mulberry Alexa! The greatest thing since the Celine Luggage Tote! All that seems a bit…effusive, doesn’t it? Particularly for a bag that hasn’t been carried by any big international tastemakers that I can think of, other that normal Mulberry acolytes Alexa Chung and Keira Knightley.

Lana Del Rey’s path to stardom may have been carefully planned, but that doesn’t take away from the fact that it happened. Truth be told, I love her music. I have it on in the background while I work often and I totally dig it, a fact which I’m not even going to deny. Mulberry realized Lana Del Rey is a new “it” girl, and now she has an eponymous bag to prove it.

Without a doubt, Mulberry had one of the very best handbag collections of the Fall 2012 show season. The brand featured more purses than ever on its runway, and the results were excellent – most of you seemed to find at least a couple options that you’d like to add to your collection, in a perfect world. Well, get our your credit cards, ladies.

For the past few years, it seems like Mulberry can do almost no wrong. Despite the fact that I think the Lana Del Rey collaboration is a bit of a misstep, it’s almost like the exception that proves the rule – Mulberry has a very keen sense of what it is that young, chic women want to carry. The Alexa and its success weren’t a fluke; the brand knows its customers.

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