For the past couple of years, Mulberry has had a very specific target demographic: young, hip fashion girls, especially of a particularly British variety. That image has expanded the brand by leaps and bounds, but there are only so many of those girls, and they can only buy so many handbags.
Mulberry Handbags and Purses(Page 2)
IT’S OPRAH! Oprah has been making the press rounds over the past week, giving interviews to networks and magazines which she does not own willy-nilly, which is rare for Oprah. Here she is leaving the CBS Morning Show studios, where she was promoting her new movie, Lee Daniels’ The Butler, carrying a lovely white leather Mulberry Willow Tote.
Well, it took long enough.
I’ve been excited about the advent of the Mulberry Willow Tote ever since it debuted on the brand’s Spring 2013 runway back in September 2012, and finally, the object of my affection has become available for mass consumption.
English model and actress Rosie Huntington-Whiteley was recently photographed at the airport in LA carrying a cheetah Mulberry Del Rey Animal Print Bag. (You’ve definitely seen Rosie in Victoria’s Secret lingerie, and you might’ve seen her in Transformers 3, but I’m kind of hoping you didn’t.) Young British celebs love their Mulberry, which is of course based in London, like so many of my other fave designer brands.
On one hand, no one looks more dour in paparazzi photos than Reese Witherspoon; on the other hand, they do tend to follow her inside fro-yo shops, which is probably irritating. Here’s a less-than-pleased-looking Reese carrying an especially pleasing tan Mulberry Tassel Bag during a quick yogurt stop in Hollywood.
Mulberry makes full lines of ready-to-wear, shoes and accessories, of course, but we and they both know what everyone wants to see every season: the bags. Mulberry has been an enormous reputation off of its stylish, functional, totally covetable leather day bags, and by all indications from the Mulberry Fall 2013 show, the brand has no desire to change that.
Unless you’re recently coupled or engaged, Valentine’s Day probably isn’t your favorite day of all days (and even then, most young women I know approach it with dread), but beyond the opportunity to buy half-priced chocolates at the drug store the day after, perhaps there’s something to all of this V-Day hubbub after all.
Fashion is perhaps more obsessed with ad campaigns than any industry outside of advertising itself. If you love a particular brand, it’s fun to get a peek into how the brand’s creative team envisions the clothes in context, and the best ads can provide great aesthetic inspiration for everything from personal styling to home decor to vacation planning.