Introducing Louis Vuitton’s New Chain Flower Print

During his 16-year tenure at the helm of Louis Vuitton, Marc Jacobs tended to experiment with prints in a few specific ways; either he went for straightforward takes on the brand’s iconic monogram and Damier patterns, or he brought in an art world titan to shake up the monogram for a limited edition capsule collection. Nicolas Ghesquiere, on the other hand, has shown quite a penchant for seasonal prints that have a vaguer link to Vuitton traditions, and the latest is Spring 2016’s Chain Flower print.

The print takes the floral motifs from LV’s signature monograms and transforms them into links on a chain that’s rendered big and bold across contrasting Epi leather, reminiscent of the prints popular on silk scarves in the 80s. Chain Flower does a nice job of walking the line between brand conventions and something completely new, and those tired of logo-covered Vuitton bags will be happy to note it completely eschews the letters L and V.

Check out the first bags available in the print below.