The Givenchy Horizon Bag is the biggest addition to Givenchy’s Fall 2016 (or, in this case, Pre-Fall; the brand uses a Fall and Fall-Winter system to differentiate the collections instead of the standard industry jargon) lineup, but for some reason, it’s conspicuously absent from the brand’s seasonal lookbook, which just arrived on the Givenchy website.
Givenchy very rarely uses handbags on its runways, but I’m glad I checked in on its Fall 2016 runway show just in case. The brand featured just one new bag style in several different crocodile colors, and if Riccardo Tisci is willing to put it front and center on one of Givenchy’s biggest days of the year, you can be that you’re about to see this bag everywhere.
In 2013, Amanda Seyfried signed on as one of Givenchy‘s celebrity faces, and she’s since appeared in ad campaigns for the brand’s perfume, apparel and handbags over the last two years. (The Many Bags of Amanda Seyfried from 2013 will give you some idea of what her collection looked like pre-Givenchy contract.) It’s obviously been a very satisfactory business relationship for both parties, as Amanda seldom carries anything but Givenchy, and, in turn, Givenchy continues to keep her well-employed with new fragrance campaigns.
Everyone has different patterns when it comes to shopping for and carrying bags; some people are brand-loyal, while others tend toward trendy pieces or only let themselves splurge on classics. Actress Naomi Watts, on the other hand, fits into a very specific type of bag pattern: she buys and wears what is essentially the same bag over and over again.