It’s no secret that designers are logo-crazed. We’ve seen them on our favorite bags, and we’ve worn them plenty. (I’m guilty.) And at least for now, the trend shows no sign of slowing.
It’s important to note that I’m not just referring to the small, shiny hardware-type logos found on Chanel Flaps or Prada Gallerias. Lately, we’ve seen more and more handbags with large, in-your-face logos, often coating a purse with a designer’s name or logo across the entire exterior.
As more designers market their products through Instagram (with the help of influencers), the trend comes at no surprise, especially from a strategic standpoint. It benefits designers immensely. By buying and wearing a logo-heavy bag, a designer gains free marketing, buzz, and hype, which in turn results in increased sales and a heightened desirability factor.
Whether you love it or hate it, logos remain strong. (Just check out the below picks as evidence!) Would you rock any of them?
Valentino Garavani Spike.It Medium VLTN Logo Quilted Leather Shoulder Bag ($2,995)
Dolce & Gabbana Men’s Logo Mania Belt Bag ($825)
Gucci Ophidia GG Supreme Canvas Drawstring Bucket Bag ($1,890)
Balenciaga BB Logo-Print Leather Wallet On Chain ($1,175)
Fendi Baguette FF Beaded Shoulder Bag ($6,500)
Dior 30 Montaigne Flap Bag ($2,950)
Burberry TB Monogram Medium Leather Shoulder Bag ($2,390)
Chloé Vick Leather Tote Bag ($1,350)
Christian Louboutin Cabata Logo Calfskin Leather Tote ($1,690)
