One of the most talked about aspects of the Super Bowl has nothing to do with the game itself, aside from the fact that the field is being used at halftime. It is halftime, and for many, that is when everyone gathers around the screen to watch the performance and the performer. This year, the headliner is Bad Bunny.
As with most performers, his influence extends into fashion, where he has built a reputation for never shying away from making a statement. And if his name is appearing on this site, you know that means he is bringing a strong bag game.
The Campaign That Put His Bag Game Front and Center
Many of you may remember the campaign Bad Bunny starred in with Kendall Jenner for Gucci Valigeria. The campaign was styled in an airport setting and felt surprisingly organic, even though it was clearly staged. Gucci’s heritage travel pieces, including monogram luggage, duffels, and carryalls, were featured on both of them, and the campaign generated significant buzz as the couple drew major public attention at the time.
While the two were together when the campaign launched, they ended their relationship shortly afterward, which only furthered discussion around its cultural relevance. What could have been a straightforward luxury travel campaign became something people dissected far beyond fashion circles. Even now, when I think about Bad Bunny and his connection to bags, that campaign is the first thing that comes to mind.
Bad Bunny’s Approach to Style
Outside of formal campaigns, Bad Bunny has been photographed carrying a range of designer bags that reinforce his fashion credibility. He also shot an entire bag focused campaign with Vogue, modeling just about every “it” bag of the moment. His style is inherently his own, a little sleek, a little luxe, but always very at ease.
As he prepares to take the Super Bowl stage, it felt like the perfect time to look back at the bags he has been photographed with over the years. Are you excited for this Super Bowl halftime show?
I did not know he is a bag aficionado. I love these bags, especially the Gucci with the bright blue highlights. I have been thinking about getting the Loewe amazona, but as a basic human being, I would probably get one in black. I really only watch the Super Bowl for the food, the commercials, and the half time show so I’ll be watching tonight.
OMG the halftime show was amazing!!
Benito was 🕺🏾🔥🔥🔥🔥
Wow great bags. I love Bad Bunny!
Love how he styled the Andiamo as a clutch
I love how he has fun with fashion ❤️
Had no idea about his bag love. But what a killer show last night!
I like how his fashion has evolved. He usually looks great and adds most of the time some wacky accessories that makes the outfit even more Bad Bunny. It’s difficult to decide who has the best style, Bad Bunny or ASAP Rocky, they usually look so well dressed.
Love the all brown bottega look
I remember the photo from the Met Gala but didn’t tweak this was the same dude who played the NFL half time show (I’m not from the US). He has serious style