An ode to Gucci’s founding story through the eyes of its new Creative Director, Gucci, and Sabato De Sarno launch the House’s latest campaign. While the campaign is an ode to Gucci’s past, it also pays tribute to Gucci Ancora and marks the start of a new adventure.
A celebration of luxury and traveling in style, the images star Kendall Jenner and Bad Bunny–arguably the most discussed are-they-or-aren’t-they-dating duo of 2023. Captured in an airport – the meeting place and the beginning of any journey, the new Gucci Valigeria campaign images are also said to be a celebration of love and the spirit that lies at the heart of Gucci Ancora.
90s Jet-Set Glam
Tapping into the jet-set glamour of the 1990s, the looks showcased are effortlessly cool and casual yet chic, showing off heritage codes that have consistently infused the Gucci Savoy collection, like timelessness and elegance. The pair is seen toting items from Gucci’s signature Savoy collection, including GG Supreme duffle bags, backpacks, trolleys, and more. Classic GG Supreme and Gucci web pieces are juxtaposed with bold novelty designs.
Shop the Gucci Savoy Collection now and discover the campaign below.