Kendall Jenner and Bad Bunny Star in Gucci’s Latest Campaign

Marking a new chapter for the House of Gucci...

An ode to Gucci’s founding story through the eyes of its new Creative Director, Gucci, and Sabato De Sarno launch the House’s latest campaign. While the campaign is an ode to Gucci’s past, it also pays tribute to Gucci Ancora and marks the start of a new adventure.

A celebration of luxury and traveling in style, the images star Kendall Jenner and Bad Bunny–arguably the most discussed are-they-or-aren’t-they-dating duo of 2023. Captured in an airport – the meeting place and the beginning of any journey, the new Gucci Valigeria campaign images are also said to be a celebration of love and the spirit that lies at the heart of Gucci Ancora.

90s Jet-Set Glam

Tapping into the jet-set glamour of the 1990s, the looks showcased are effortlessly cool and casual yet chic, showing off heritage codes that have consistently infused the Gucci Savoy collection, like timelessness and elegance. The pair is seen toting items from Gucci’s signature Savoy collection, including GG Supreme duffle bags, backpacks, trolleys, and more. Classic GG Supreme and Gucci web pieces are juxtaposed with bold novelty designs.

Shop the Gucci Savoy Collection now and discover the campaign below.

Kendall Jenner and Bad Bunny Star in Gucci Campaign 3
Kendall Jenner and Bad Bunny Star in Gucci Campaign 6
Kendall Jenner and Bad Bunny Star in Gucci Campaign 4
Kendall Jenner and Bad Bunny Star in Gucci Campaign 5


Leave a Comment

  1. Amber Avatar

    Seems Gucci is rebooting itself. They also wiped their IG in mid-September. Not feeling these moves.

    1. psny15 Avatar

      Agreed. I typically stay away from anything peddled by Kartrahians

  2. CShell Avatar

    Kardashian ads are the best way to get me not to buy something.

    1. KT39 Avatar

      I know she’s super famous and a super sought-after model, but she always looks SO uncomfortable. Like in the first photo – her smile reads like she’s afraid he’s going to drop her. While he looks like he’s genuinely enjoying himself.

    2. Mamamia Avatar

      Same. haha It’s the first sign of something trashy.

  3. joyeux Avatar

    Wait, these are the actual campaign? I saw these and thought they were paparazzi pics. Wack art direction.