I’m not normally one for funny or clever bags, or bags with writing on them. I think a bag should speak on its own, without gimmicks and without words, generally. For some reason, though, I find the Longchamp ‘It Bag’ Horizontal Tote completely charming. Maybe because it’s so innately French. Maybe because the back of the bag has the outline of one of their actual bags on it. Maybe because it would actually be a functional bag to have, and it has less unnecessary decoration, despite its words, than most of the real It Bags out there. The whole schtick is done in a minimalist way that keeps things simplistic and chic, which is the only way to pull off a joke like this. If it had been too overdone, it would have gotten hokey and unfashionable very quickly. The French understand these kinds of distinctions, though, and this bag is pitch-perfect as a result. Buy through Nordstrom for $340.
When I think of British accessory design, I think of clean, straight lines, limited adornment, and functional design and color choices. The Brits, even in their most avant garde incarnations (Alexander McQueen, anyone?) know that a bag has certain duties that it must perform, and it’s kind of useless if the bag doesn’t perform them. And in that regard, the Longchamp Roseau Embossed Toteis so British that its upper lip is probably stiff. Its lines are straight and staid, and it is little more than a flat-bottomed bag with handles, a natural pattern and a simple closure. In this case, though, the beauty is in the simpicity – the bag is so sure of itself that it doesn’t need a gimmick or any bling to be beautiful. Buy through Nordstrom for $380.