Roger Vivier is a company that never does quite what’s expected when it comes to handbag an shoe design, and for the launch of its online store, Vivier has chosen to go a bit left-of-center from your standard online shopping outpost. Instead of vending current-season pieces like every other brand on the planet, starting in September, RogerVivier.com will allow fans of the brand to shop must-haves from seasons past that are still available in the Vivier archive.
According to Vogue, all the pieces will be new and unworn limited-production items from seasons past, so if you’ve been kicking yourself for half a decade about a beautiful brocade evening bag that you should have bought in 2006, this might be your second chance for fashion redemption. But the better question is, why don’t more brands do this? (more…)